The CPG Guys

Episodes

597
June 3, 2026

Unilever CCO Matt Gregory: Omnichannel Customer Growth Strategy

The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever. Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567 Follow Unilever online at: http://unilever.com Matt answers these questions: As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous roles? Unilever spans many categories and channels. How do you...
596
May 30, 2026

Thriving Independence in Challenging Retail Times with Care Pharmacies' Mike Wysong

The CPG Guys are joined in this episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your own for more than 64 years. CARE Pharmacies combines the quality of a trusted local pharmacy with the growth and stability of a national organization. With over 130 pharmacies nationwide and growing, CARE understands its patients, their special needs, prescriptions, local community health concerns, and the importance of personalized CARE - the bu...
588
May 27, 2026

Avoiding the Validation Trap with Conagra Brands' Bob Nolan

The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. Follow Bob on LinkedIn at: https://www.linkedin.com/in/bob-nolan-938b726/ Follow Conagra Brands online at: https://www.conagrabrands.com/ Bob answers these questions: What was the "breaking point" where you realized that asking consumers what they wanted was actually leadi...
593
May 23, 2026

Crossover Podcast Episode - Wendy Liebmann & Future Shop

This is a crossover episode with Wendy Liebmann, CEO and Chief Shopper at WSL Strategic and host of the Future Shop podcast. Follow Wendy on LinkedIn at: https://www.linkedin.com/in/wendyliebmann Follow WSL Strategic Retail online at: https://wslstrategicretail.com/ Follow Future Shop on Apple Podcasts at: https://podcasts.apple.com/us/podcast/future-shop-podcast-with-wsl/id1498794016 Follow Future Shop on Spotify at: https://open.spotify.com/show/5147LMxl6Y1duhPahtPOnr?si=BBEYheSMR3K27zZ_7JN...
592
May 20, 2026

Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz

The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing. This episode was recorded at 84.51 in Cincinnati, Ohio. Follow Sammi on LinkedIn at: https://www.linkedin.com/in/samanthakliff/ Follow Pete on Linkedin at: https://www.linkedin.com/in/pete-fox-91b57/ Follow Andrew on LinkedIn at: https://www.linkedin.com/in/andrewbutz/ Follow Haleon online at: http://haleon.com Follow KPM on LinkedIn at: https://www.linkedin.c...
May 16, 2026

Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey

The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. Follow Barbara o...
May 13, 2026

Amazon Upfront 2026 Recap

The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11. To watch the replay, visit: https://advertising.amazon.com/events/upfronts Event Photo Album: https://photos.app.goo.gl/7UteuvMYuMXaiy8U6 CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAI...
May 9, 2026

Purpose-Driven Growth with MadTree Brewing's John FitzGerald

The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B-Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of...
588
May 6, 2026

Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira

The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen Follow Richard Pereira on LinkedIn at: https://www.linkedin.com/in/richardanthonypereira Foll...
587
May 2, 2026

Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo

The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi, the most watched free TV and movie streaming service in the U.S. This episode is sponsored by Tubi. Follow Cailtin on LinkedIn at: https://www.linkedin.com/in/caitlin-coburn-winsor-80789810/ Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/ Follow Chris on LinkedIn at: https://www.linkedin.com/in/c...
586
April 22, 2026

Discovery-Led Commerce with TikTok's Patrick Nommensen

The CPG Guys are joined in the episode by Patrick Nommensen, Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok. This episode was record in Las Vegas at Shoptalk 2026. Follow Patrick on LinkedIn at: https://www.linkedin.com/in/pnommensen/ Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/ Patrick answers these questions: Patrick, you’ve been vocal about how TikTok Shop is “discovery-led commerce,” where shopping starts with inspiration, not intent. In 2...
585
April 18, 2026

Phygital Commerce Media with Liquid Death's Benoit Vatere

The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. This episode was record in Las Vegas at Shoptalk 2026. Follow Benoit on LinkedIn...
584
April 15, 2026

The State of Venture Capital & Private Equity with In/Organic Podcast's Christian Hassold

The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors. Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/ Follow the In/Organic podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/inorganic-podcast/id1710070954 Follow the In/Organic podcast on Spotify at: https://open.spotify.com/show/0oa6R4M37vtys5II6clEfF?si=7fdee69be69747f4 Christian answers these questions: Ho...
583
April 11, 2026

Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi

The CPG Guys are joined in this episode by Jason O’Toole, Head of Connected Commerce & Media, and Katie Tripodi, Director of US Digital Merchandising and eCommerce Expansion at Gildan, a leading manufacturer of everyday basic apparel. The Company’s product offering includes activewear, underwear, socks, and intimates sold to a broad range of customers, including wholesale distributors, screenprinters, embellishers, retailers or e-commerce platforms, as well as global lifestyle brand companies. ...
582
April 8, 2026

Key Themes at SXSW 2026 with Omnicom's Greg Brown

The CPG Guys are joined in this episode by Greg Brown, SVP of Innovation for the DAS Group of Agencies at Omnicom. Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conferences and festivals that celebrate the convergence of tech, film, music, education, and culture. Follow Greg on LinkedIn at: https://www.linkedin.com/in/itsgregbrown/ Follow Omnicom onli...
581
April 4, 2026

Local Brand Building at Scale with Ace Hardware's Kim Lefko

The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs. Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/ Follow RedVest media on LinkedIn at: https://www.linkedin.com/company/redvest-media/ Follow Redvest Media online at: https://www.redvestmedia.com/ Kim answers these questions: You’ve ...
580
April 1, 2026

The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of ov...
579
March 28, 2026

Advertising in Everyday Moments with DoorDash's Vassili Samolis

The CPG Guys are joined in this episode by Vassili Samolis, Head of Ad Product at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Follow Vassili on LinkedIn at: https://www.linkedin.com/in/vassilisamolis/ Follow DoorDash LinkedIn at: https://www.linkedin.com/company/doordash/ Follow DoorDash Ads online at: https://advertising....
577
March 18, 2026

2026 Early Emerging CPG Themes with CPGGUYS Hosts Sri & PVSB

The CPGGUYS hosts Sri Rajagopalan & Peter VS Bond discuss the emerging themes that dominated the first quarter of 2026 in the CPG and retail industry. From their iconic visit to CAGNY summarizing the presentations of 21 CEO's of some of the largest brands in the world to the reality of AI, there's something for everyone in this episode. Follow Sri on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Follow Peter on Linkedin at : https://www.linkedin.com/in/pvsbond/ Here...
577
March 14, 2026

Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona

The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, and growth in the physical store, have merged. Follow David on LinkedIn at: https://www.linkedin.c...
576
March 11, 2026

Home Care Redefined with The Clorox Company's Oksana Sobol

The CPG Guys are joined in this episode by Oksana Sobol, Vice President of Insights & Decision Intelligence at The Clorox Company, Follow Oksana on LinkedIn at: https://www.linkedin.com/in/oksanasobol/ Follow The Clorox Company online at: https://www.thecloroxcompany.com/ Download the white paper on "Home Care Redefined" here: https://www.thecloroxcompany.com/home-care-redefined/ Oksana answers these questions: The report shows emotional outcomes from cleaning are up 13 points since 2016 ...
March 7, 2026

Innovation & Growth with Kimberly-Clark's Patricia Corsi & Craig Slavtcheff

The CPG Guys are joined in this episode by Particia Corsi, Chief Growth Officer & Craig Slavtcheff, Chief R&D Officer at Kimberly-Clark, manufacturer of trusted brands that are an indispensable part of life for people in more than 175 countries and territories. The portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 coun...
573
Feb. 28, 2026

CAGNY 2026 Post-Mortem with RBC Capital Markets’ Nik Modi

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a CAGNY 2026 post-mortem conversation. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/= CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMM...
572
Feb. 22, 2026

CAGNY 2026 Recap

In this episode, Sri & PVSB recap the highlights from the 2026 Consumer Analysts Group of New York (CAGNY) annual conference. Read our recaps at Mass Market Retailers here: https://massmarketretailers.com/tag/cagny-2026/ To learn more about CAGNY, go here: https://consumeranalystgroupny.com/ This episode is sponsored by retailmediaIQ, publishers of Mass Market Retailers We rated each presentation on 7 attributes: Portfolio Stability & Innovation AI Acknowledgement Omnichannel Unders...