Episodes

The CPG Guys are joined in this episode by Joshua Gebhardt CEO & Co-Founder and Brandon Nutter, CTO & Co-Founder of Ampd which connects paid social campaigns to actual sales at retailers, unlocking new, full-funnel targeting capabilities for brands that want to scale CPG sales from Meta and TikTok ads. Follow Joshua Gebhardt on LinkedIn here: https://www.linkedin.com/in/joshuagebhardt/ Follow Brandon Nutter on LinkedIn here: https://www.linkedin.com/in/brandonnutter/ Follow Ampd on LinkedIn h...

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in San Diego, CA at the 2026 FMI Midwinter Executive Conference. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825 CPG Guy...

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 60, February 8, 2026. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual ...

The CPG Guys are joined in this episode by Michael Krans, Vice President of Retail Media at Macy’s Inc. and Andreas Reiffen, Founder and CEO of Pentaleap, a best-in-class ad-serving platform focused on relevance, transparency, and performance. Follow Michael on LinkedIn at: https://www.linkedin.com/in/michael-j-krans-a7ba85 Follow Macy’s online at: https://www.macysmedianetwork.com/ Follow Andreas on LinkedIn at: https://www.linkedin.com/in/andreasreiffen Follow Pentaleap on LinkedIn at: http...

The CPG Guys are joined in this episode by Sarah Iooss, Director of Global Agency & Global Twitch at Amazon Ads, the retail media division of Amazon. This episode was recorded at CES 2026 in Las Vegas Nevada. Find Sarah on Linkedin at: Find Sarah on Linkedin at: Find Amazon Ads online at: Here's what we asked Sarah: What were kind of the key lessons or pivotal components of your experience that helped inform how you approach agency partnerships today? What does global agency develo...

The CPG Guys are joined in this episode by Curt Munk, Head of Sales & Strategy at Tracy Locke, the Original Commerce Agency. Their relentless focus on the future and willingness to embrace innovative thinking has kept them and our clients ahead of the commerce curve for over 100 years. This episode was recorded in Las Vegas Nevada at CES 2026. Find Curt on Linkedin at: https://www.linkedin.com/in/curt-munk/ Find Tracy Locke on Linkedin at: https://www.linkedin.com/company/tracylocke/ Find Tr...

The CPG Guys are joined in this episode by Parag Shah, CEO & Co-Founder of ThinkBlue Consulting. We decompose what happened at the 2026 FMI Midwinter Executive Conference.

The CPG Guys are joined in this episode by Simon Angove, CEO of Syndigo which works behind every product to deliver consistent content and digital shelf performance, efficient product syndication and vendor-retailer collaboration, and accurate data and insights – all in one composable platform, on the largest commerce network. This episode is sponsored by Syndigo. Follow Simon Angove on LinkedIn here. Follow Syndigo on LinkedIn here. Follow Syndigo online here. Access the full consumer rep...

The CPG Guys are joined in this episode by John frost, Chief Customer Officer at Chobani, Find John Frost on Linkedin at: https://www.linkedin.com/in/john-frost-20963155/ Find Chobani on Linkedin at: https://www.linkedin.com/company/chobani/ Find Chobani online at: https://www.chobani.com/ Here's what we asked John: John, let’s start with your journey. What path led you to Chobani, and how has your experience at Frito-Lay and PepsiCo shaped your perspective as Chief Customer Officer? ...

The CPG Guys are joined in this episode by Liz Roche, VP for Media and Measurement at Albertson's Media Collective, the retail media division of the Albertsons Companies. This episode was recorded in Las Vegas Nevada at CES 2026. Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/ Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/ Find AMC online at : https://albertsonsmediacollective.com/ Here's what we asked her: Liz, you’ve just cross...

The CPG Guys are joined in this episode by Khurrum Malik, VP of Business and Customer Marketing at Walmart Connect, the retail media arm of Walmart Inc. The episode was recorded in the Walmart Connect Studio in the Aria Resort. Follow Khurrum on LinkedIn at: https://www.linkedin.com/in/malik/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: http://walmartconnect.com Khurrum answers these questions: You’ve recentl...

The CPG Guys are joined in this episode by Sarah Marzano, Principal Analyst for Retail and Commerce Media at EMarketer, the go-to forecasts, data, and insights provider for marketing, advertising, andcommerce professionals. Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano/ Follow EMarketer on LinkedIn at: https://www.linkedin.com/company/emarketer-inc/ Follow EMarketer online at: http://emarketer.com Learn more about Sarah’s research report “Retail Media Networks: Trends...

Thje CPG Guys are joined in this episode by Sarah Cunningham, Chief Retail Experience Officer of Flywheel, the commerce acceleration division of Omnicom. Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarah-cunningham-99559b1/ Follow Flywheel on Linkedin at: https://www.linkedin.com/company/flywheel-digital/ Sarah answers these questions: Can you tell us about the inspiration and the WHY behind bringing this new connected commerce offering to Flywheel? What are some current t...

The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026. Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/ Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/posts/?feedView=all Consumer habits report download : https://nielse...

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE with retail solutions that allow them to be partners in creating an in-store evolution, fitting into retail existing ecosystem by connecting different technologies to truly drive a frictionless store visit. This episode is sponsored by STRATACACHE Find Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/ Find STRATACACHE on LinkedIn here: https://www.linkedin.com/company/stratacache/ Find STRATACACHE online ...

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a 2025 retrospective and 2026 preview. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/= CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMM...

The CPG Guys are joined in this episode by Jerry Tsai and Phillip Guerra, co-founders of The Happy Start, manufacturer of award-winning baby products are designed to support your infant's early development. Created with pediatric experts and trusted by clinics, daycares, and hospitals. Follow Jerry on LinkedIn at: https://www.linkedin.com/in/jerry-tsai/ Follow The Happy Start on LinkedIn at: https://www.linkedin.com/company/the-happy-start/ Follow The Happy Start online at: https://www.thehap...

The CPG Guys are joined in this episode by Chris Jones, Founder & CEO of Plant Therapy, your shortcut to wellness, transforming ordinary rituals into mood-enhancing practices. This way, you can experience more of those blissful 'ahhhhh' moments from your everyday. Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisjones00/ Follow Plant Therapy online at: https://www.planttherapy.com/ This episode was recorded in Seattle at Amazon Accelerate 2025. CPG Guys Website: http://CPGg...

The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail. Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/ Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/ This episode was recorded in Seattle at Amazon Accelerate 2025. Neil answers these questions: Neil, What are some of the biggest surprises you’ve encountered working with consumer/retail data over the past few years?...

The CPG Guys are joined in this episode by Allen Warch, VP Food & Fresh Merchandising at Dollar General. Follow Allen on LinkedIn at: https://www.linkedin.com/in/allen-warch-032b8331/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ This episode was recorded while walking a DG Market Store near Nashville, TN CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Websit...

The CPG Guys are joined in this episode by Chad Waetzig, CMO at Crunch Fitness and Justin Bajan, co-founder of Familiar Creatures, a creative agency, Follow Chad on LinkedIn at: https://www.linkedin.com/in/cwaetzig/ Follow Crunch Fitness online at: https://www.crunch.com/ Follow Justin on LinkedIn at: https://www.linkedin.com/in/justinbajan/ Follow Familiar Creatures online at: https://www.familiarcreatures.com/ Chad & Justin answer these questions: Justin - You went from career copywriti...

The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what's important. This episode was recorded at DG headquarters in the Hall of Values. Follow Angela on LinkedIn at: https://www.linkedin.com/in/angela-martin-a177b3a4/ Follow DG on Linke...

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleach Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/ Follow Ibotta online at: https://ipn.ibotta.com/ Bryan answers these questions: I...

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Here's what we asked Joe: Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit and who all do you work with at Kellanova? You recently penned a white paper for MMR (Mass Market Reta...