Episodes

Thje CPG Guys are joined in this episode by Sarah Cunningham, Chief Retail Experience Officer of Flywheel, the commerce acceleration division of Omnicom. Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarah-cunningham-99559b1/ Follow Flywheel on Linkedin at: https://www.linkedin.com/company/flywheel-digital/ Sarah answers these questions: Can you tell us about the inspiration and the WHY behind bringing this new connected commerce offering to Flywheel? What are some current t...

The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026. Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/ Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/posts/?feedView=all Consumer habits report download : https://nielse...

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE with retail solutions that allow them to be partners in creating an in-store evolution, fitting into retail existing ecosystem by connecting different technologies to truly drive a frictionless store visit. This episode is sponsored by STRATACACHE Find Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/ Find STRATACACHE on LinkedIn here: https://www.linkedin.com/company/stratacache/ Find STRATACACHE online ...

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a 2025 retrospective and 2026 preview. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/= CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMM...

The CPG Guys are joined in this episode by Jerry Tsai and Phillip Guerra, co-founders of The Happy Start, manufacturer of award-winning baby products are designed to support your infant's early development. Created with pediatric experts and trusted by clinics, daycares, and hospitals. Follow Jerry on LinkedIn at: https://www.linkedin.com/in/jerry-tsai/ Follow The Happy Start on LinkedIn at: https://www.linkedin.com/company/the-happy-start/ Follow The Happy Start online at: https://www.thehap...

The CPG Guys are joined in this episode by Chris Jones, Founder & CEO of Plant Therapy, your shortcut to wellness, transforming ordinary rituals into mood-enhancing practices. This way, you can experience more of those blissful 'ahhhhh' moments from your everyday. Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisjones00/ Follow Plant Therapy online at: https://www.planttherapy.com/ This episode was recorded in Seattle at Amazon Accelerate 2025. CPG Guys Website: http://CPGg...

The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail. Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/ Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/ This episode was recorded in Seattle at Amazon Accelerate 2025. Neil answers these questions: Neil, What are some of the biggest surprises you’ve encountered working with consumer/retail data over the past few years?...

The CPG Guys are joined in this episode by Allen Warch, VP Food & Fresh Merchandising at Dollar General. Follow Allen on LinkedIn at: https://www.linkedin.com/in/allen-warch-032b8331/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ This episode was recorded while walking a DG Market Store near Nashville, TN CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Websit...

The CPG Guys are joined in this episode by Chad Waetzig, CMO at Crunch Fitness and Justin Bajan, co-founder of Familiar Creatures, a creative agency, Follow Chad on LinkedIn at: https://www.linkedin.com/in/cwaetzig/ Follow Crunch Fitness online at: https://www.crunch.com/ Follow Justin on LinkedIn at: https://www.linkedin.com/in/justinbajan/ Follow Familiar Creatures online at: https://www.familiarcreatures.com/ Chad & Justin answer these questions: Justin - You went from career copywriti...

The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what's important. This episode was recorded at DG headquarters in the Hall of Values. Follow Angela on LinkedIn at: https://www.linkedin.com/in/angela-martin-a177b3a4/ Follow DG on Linke...

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleach Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/ Follow Ibotta online at: https://ipn.ibotta.com/ Bryan answers these questions: I...

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Here's what we asked Joe: Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit and who all do you work with at Kellanova? You recently penned a white paper for MMR (Mass Market Reta...

The CPG Guys are joined in this episode by Wayne Purboo, VP of Video Advertising at Amazon Ads. This episode was recorded at Amazon unBoxed 2025 in Nashville TN Follow Wayne on LinkedIn at: http://linkedin.com/in/purboo Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/ Follow Amazon Ads online at: https://advertising.amazon.com/ Wayne answers these questions: Wayne, you’ve been in media, tech and now advertising at Amazon. Can you walk us through your jour...

The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon. Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/ Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/ Follow Buy with Prime online at: https://buywithprime.amazon.com/ Wain answered these questions: There are several new partners whose orders now that sellers have a choice for pick, pack and ship with Amazon. Tell our audience who ...

The CPG Guys are joined in this episode by Mike Westgate, Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok Follow Mike on LinkedIn at: https://www.linkedin.com/in/mikewestgate/ Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktokbusiness/ Follow TikTok online at: https://ads.tiktok.com/business/en-US Mike answers these questions: 1. Mike, you’ve talked about TikTok leading a new era of “discovery commerce.” Can you unpack what that means, and ...

The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber. Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/ Follow Uber online at: https://www.uber.com/us/en/advertising/ Kristi answers these questions: Can you walk us through your role at UBER Ads and how the organization fits within the broader UBER ecosystem?What unique value does UBER bring to the re...

The CPG Guys are joined in this episode by Kellanova's Mike McCune, Sr. Dir Sr. Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr. Director , and Omni COE lead. Today’s episode is all about data, analytics, the changing shopper behavior to lean omnichannel and the story of how one snack manufacturer has leaned into reporting and insights in a meaningful way. Follow Mike on LinkedIn at: https://www.linkedin.com/in/michaelthomasmccune/ Follow Maggie on LinkedIn at: ...

The CPG Guys are joined in this episode by Tracey Halama, CEO of Supergut which produces clinically-validated solutions that transform your life through your gut microbiome. Follow Tracey on LinkedIn at: https://www.linkedin.com/in/traceyhalama/ Follow Supergut on LinkedIn at: https://www.linkedin.com/company/ur-labs/ Follow Supergut online at: https://supergut.com/ Tracey answers these questions: What inspired you to join Supergut and lead its next phase of growth, given your background ...

The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. Mark and PVSB unpack all of the happenings at WDV’s Inspire ...

The CPG Guys are joined in this episode by Jeff Cohen, Chief Business Development Officer at Skai. Sri, PVSB and Jeff recap the major announcements at Amazon Unboxed 2025. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By liste...

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo online at: https://www.pepsico.com/ Here's what we asked Mike: PepsiCo recently announced *Pepsi Prebioti...

The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally. Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/ Find Dollar General Media Network on LinkedIn at: https://www.linkedin.com/company/dg-media-network/ Find DGMN online at: https://www.dgmedianetwork.com/ Here's what we asked Austin : Why d...

The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies. Find Brian on Linkedin at: https://www.linkedin.com/in/brmonahan/ Find AMC on Linkedin at: https://www.linkedin.com/company/albertsons-media-collective/ Find AMC online at: https://albertsonsmediacollective.com/ Here's what we asked Brian: What led you to join Albertsons Media Collective, and how do your past experiences (at Dentsu, Pint...

The CPG Guys are joined in this special Halloween episode by Tim LeBel, Chief Halloween Officer and President of US Sales at Mars Wrigley, Follow Tim on LinkedIn at: https://www.linkedin.com/in/tim-lebel/ Follow Mars Wrigley on LinkedIn at: https://www.linkedin.com/company/mars/ Follow Mars Wrigley online at: https://www.mars.com/ Here's what we asked Tim: Tim, what does ‘Chief halloween officer’ mean to you? How does Mars Wrigley think about the role of Halloween in the annual plan? W...