The place to talk retail media and consumer insights!
The CPG Guys

Episodes

609
July 29, 2026

Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising

The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Follow Sam's Club Connect online at: https://www.samsclubconnect.c...
43
July 28, 2026

Commerce Riff with Sri & PVSB - July 28, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Utz Brands going private Kraft Heinz partners with Disney Nestle selling half of water portfolio Cinven acquiring Salsify CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in t...
608
July 25, 2026

Costco's Mark Williamson - Live from Cannes Lions 2026

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/ Follow Costco online at: https://www.costco.com/f/-/company-information Mark answers these questions: So Mark, let’s kick it off with the big news that completely shocked the indu...
607
July 22, 2026

Instacart's Ali Miller and Tim Castelli - Live from Cannes Lions 2026

The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/ Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/ Follow Instacart Ads online at: https://company.instacart.com/ads Ali & Tim answer these questions: So Ali, let’s kick it off ...
42
July 21, 2026

Commerce Riff with Sri & PVSB - July 21, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Kroger & Cola-Cola to launch exclusive LTO Big food running out of moves Costco opening stand-alone gas stations More Walmart executive shuffles CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCL...
607
July 18, 2026

Albertsons' Liz Roche, Omnicom's Claudia Johnson, EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain & Co's Shweta Bhardwaj - How Retail Media Becomes a Growth Engine

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertsons Media Collectives' Liz Roche, Omnicom's Claudia Johnson, EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain & Co's Shweta Bhardwaj. Following Liz Roche on LinkedIn at: https://www.linkedin.com/in/eroche1 Follow Sarah Marzano on Link...
606
July 15, 2026

Walmart's Deepak Maini: How Membership in Walmart+ Delivers Value to Engaged Shoppers

The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits. Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/ Follow Walmart+ online at: https://www.walmart.com/plus Deepak answers these questions: Walmart+ has grown from 3 benefits at launch to 12 today — still at $98 a year. How does that expanding benefit stack change the behavior of the Walma...
41
July 14, 2026

Commerce Riff with Sri & PVSB - July 14, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: PepsiCo Q2 Results Smucker’s Twinkies Problem Walmart Summer Rollbacks Wakefern is SN’s retailer of the Year CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast e...
605
July 11, 2026

Ibotta CRO Chris Riedy and Circana’s Yeimy Garcia Smith: Media Performance with Measurement

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network. This episode is sponsored by Ibotta. Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisriedy Follow Ibotta online at: http://ibotta.com F...
603
July 8, 2026

Omni CEO Christine Gambino - Omnichannel, Real ID & the Full-Funnel Future

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom's next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact. Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8 Follow Omni online at: https://www.omc.com/omni/ Christine answers these questions: Christine, you came up thro...
40
July 7, 2026

Commerce Riff with Sri & PVSB - July 7, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: General Mills Q4 Results Kroger to acquire Giant Eagle Asda partners with Amazon on Retail Ads Service Executive changes CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in th...
603
July 4, 2026

NielsenIQ NA President Liz Buchanan - Live from C360

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ ...
Guest: Liz Buchanan
602
July 1, 2026

Retail Media Breakfast Club's Kiri Masters - A Tale of Two Cannes (Lions)

The CPG Guys are joined in this episode by Kiri Masters, Founder 7 Host of the Retail Media Breakfast Club Podcast. This episode was recorded in Cannes France during the 2026 Cannes Lions International Festival of Creativity at the House of Consumer Goods & Retail. We explore behind-the-scenes undercurrents ofthe festival. Follow Kiri on LinkedIn at: https://www.linkedin.com/in/kiri-masters/ Follow the Retail Media Breakfast Club on Apple: https://podcasts.apple.com/us/podcast/retail-me...
39
June 30, 2026

Commerce Riff with Sri & PVSB - June 30, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Prime Days AI Influence Prime Days Results Amazon Agentic Ads Other News from Cannes Lions CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided...
601
June 27, 2026

Mondelēz International's VP of Brand Oreo Matt Foley Talks BTS Brand Collaboration

The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world, leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-foley-0...
600
June 17, 2026

Dollar General CMO Tony Rogers: CPGGUYS SPECIAL EPISODE 600

The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 1, 2026, the Company’s 21,055 Dollar General, DG Market, DGX and pOpshelf stores across the Uni...
38
June 16, 2026

Commerce Riff with Sri & PVSB - June 16, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Bayer Leadership Changes Walmart Drone Delivery Kohl’s Deal days Schnucks’ is fresh! CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for g...
599
June 13, 2026

Newell Brands CEO Chris Peterson: Organization Transformation Through AI

The CPG Guys are joined in this episode by Chris Peterson, President, CEO & Board Member of Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation. This episode was recorded at Newell Brands headquarters in Atlanta. Follow Chris on LinkedIn at: ...
June 10, 2026

WK Kellogg Chief Growth Officer Doug VandeVelde On Transforming From Breakfast to Functional Wellness Focus

The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®. Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandevelde Follow WK Kellogg Co online at: https://www.wkkellogg.com/ Doug answered these questions: 95% of Americans are missing their daily fiber, but nobody goe...
37
June 8, 2026

Commerce Riff with Sri & PVSB - June 8, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: America 250 Macy’s Q1 results Zellers is back! The Preference Economy CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informat...
597
June 3, 2026

Unilever CCO Matt Gregory: Omnichannel Customer Growth Strategy

The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever. Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567 Follow Unilever online at: http://unilever.com Matt answers these questions: As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous roles? Unilever spans many categories and channels. How do you...
36
June 2, 2026

Commerce Riff with Sri & PVSB - June 2, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Kroger leadership changes The magnitude of SNAP benefit changes Expansion of <30 minute delivery services Costco selling more gasoline CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The...
596
May 30, 2026

Thriving Independence in Challenging Retail Times with Care Pharmacies' Mike Wysong

The CPG Guys are joined in this episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your own for more than 64 years. CARE Pharmacies combines the quality of a trusted local pharmacy with the growth and stability of a national organization. With over 130 pharmacies nationwide and growing, CARE understands its patients, their special needs, prescriptions, local community health concerns, and the importance of personalized CARE - the bu...
588
May 27, 2026

Avoiding the Validation Trap with Conagra Brands' Bob Nolan

The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. Follow Bob on LinkedIn at: https://www.linkedin.com/in/bob-nolan-938b726/ Follow Conagra Brands online at: https://www.conagrabrands.com/ Bob answers these questions: What was the "breaking point" where you realized that asking consumers what they wanted was actually leadi...