The CPG Guys

Episodes

620
Sept. 12, 2026

Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign

The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom. Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/ Follow the Hershey Company online at: https://www.thehersheycompany.com/ Follow Alyson on Linkedin at: https://www.linkedin.com/in/allyson-holland-gill-55194a2/ Follow Flywheel online at: https://f...
619
Sept. 10, 2026

The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf

The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify. Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/ Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/ Listen to "Unpacking the Digital Shelf" podcast on Apple at: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522 Listen to "Unpacking the Digital Shelf" podcast on Spotify at: https...
48
Sept. 8, 2026

Commerce Riff with Sri & PVSB - September 8, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Campbell's swings to a loss, cuts 13% of its salaried workforce PepsiCo hands its global media business to Publicis Barilla adds mac-and-cheese disruptor Goodles Walmart adds Dunkin' to its restaurant delivery lineup CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhear...
618
Sept. 5, 2026

Cornell University’s Dan Hooker - Omnicommerce Leadership

The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight participants from the 2026 Omnicommerce Leadership Executive Education Certificate Program. Learn about the 2027 Cornell Omnicommerce Leadership Program here: https://ecornell.cornell.edu/certificates/financial-management/omnicommerce-leadership/ Follow Dan Hooker on LinkedIn here: https://www.linkedin.com/in/hookerdaniel/ F...
47
Sept. 1, 2026

Commerce Riff with Sri & PVSB - September 1, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Dollar General & Dollar Tree ride the value wave Levanta raises $22 million to build out creator commerce Walmart extends Scintilla to Sam's Club Ace Hardware's RedVest Media goes big at its first Upfront CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara ...
Aug. 26, 2026

RBC Capital Markets’ Nik Modi - Modi’s Musings: Themes That Will Define the CPG Industry

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for Nik’s recent release . Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/= Nik discusses these themes from his recent release of Modi’s Musings: Cultural Relevance > Bran...
46
Aug. 25, 2026

Commerce Riff with Sri & PVSB - August 25, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Walmart & Target earnings Price Reference Resets Cyclospora Won't Go Away Home Depot Enters Delivery Race CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast epis...
616
Aug. 22, 2026

Instacart’s Adam Silverblatt & Media Ads & Commerce’s Andrew Lipsman - Live from Cannes Lions 2026

The CPG Guys are joined in this episode by Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart and Andrew Lipsman, Independent Anlayst at Media, Ads & Commerce. This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity. Follow Adam on LinkedIn at: https://www.linkedin.com/in/adam-silverblatt-3741362 Follow Instacart Ads online at: https://company.instacart.com/ads Follow Andrew on LinkedIn at: https://www.linkedin.com/in/an...
615
Aug. 20, 2026

The Insights Association’s Anita Watkins on the Benefits and Risks of AI in Insights Development

The CPG Guys are joined in this episode by Anita Watkins, CEO of the Insights Association which empowers more than 30,000 data and insights professionals. Its collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world. Follow Anita on LinkedIn at: https://www.linkedin.com/in/anita-watkins-8b33224 Follow the Insights Association online at: https://www.insightsassociation.org/ Anita answers these questions:...
614
Aug. 15, 2026

Flywheel's Phil Camarota - Running a Jury at Cannes Lions

The CPG Guys are joined in this episode by Phil Camarota, Chief Creative Officer at Flywheel, the commerce acceleration division of Omnicom. Follow Phil on LinkedIn at: https://www.linkedin.com/in/phil-camarota Follow Flywheel online at: http://www.flywheeldigital.com Phil answers these questions: 1. Walk us through what it actually means to be Jury President — how much of it is scoring work versus managing a room of strong personalities with different creative instincts? 2. Before you ...
45
Aug. 11, 2026

Commerce Riff with Sri & PVSB - August 11, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Tariff Refunds for e.l.f. Beauty Has Amazon cracked the grocery code? Kraft Heinz investing in marketing Safeway joins the AI race CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The con...
612
Aug. 8, 2026

Newell Brands' Nick Hammitt - Live from Cannes Lions 2026

The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Nick Hammitt on Lin...
611
Aug. 5, 2026

Ian Simpson, Sarah Marzano, Kiri Masters, Andrew Lipsman & Debra Aho Williamson: RM Executive Brief

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson, Following Ian Simpson on LinkedIn at: https://www.linkedin.com/in/iansimpson Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano Follow Debra Aho Williamson on LinkedIn at: https://www.linkedin.com/in/debrawillia...
44
Aug. 4, 2026

Commerce Riff with Sri & PVSB - August 4, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: P&G Q4 results Amazon Q2 results Jameson teams with NFL Open AI crosses 1 million users CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided fo...
610
Aug. 1, 2026

Roundel's Shawn McGahee and EMarketer's Sarah Marzano - How Consumer Behaviors are Reshaping Commerce

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's Shawn McGahee. Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano Follow Sean McGahee on LinkedIn at: https://www.linkedin.com/in/smcgahee/ Follow EMarketer online at: http://e...
609
July 29, 2026

Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising

The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Follow Sam's Club Connect online at: https://www.samsclubconnect.c...
43
July 28, 2026

Commerce Riff with Sri & PVSB - July 28, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Utz Brands going private Kraft Heinz partners with Disney Nestle selling half of water portfolio Cinven acquiring Salsify CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in t...
608
July 25, 2026

Costco's Mark Williamson - Live from Cannes Lions 2026

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/ Follow Costco online at: https://www.costco.com/f/-/company-information Mark answers these questions: So Mark, let’s kick it off with the big news that completely shocked the indu...
607
July 22, 2026

Instacart's Ali Miller and Tim Castelli - Live from Cannes Lions 2026

The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/ Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/ Follow Instacart Ads online at: https://company.instacart.com/ads Ali & Tim answer these questions: So Ali, let’s kick it off ...
42
July 21, 2026

Commerce Riff with Sri & PVSB - July 21, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Kroger & Cola-Cola to launch exclusive LTO Big food running out of moves Costco opening stand-alone gas stations More Walmart executive shuffles CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCL...
607
July 18, 2026

Albertsons' Liz Roche, Omnicom's Claudia Johnson, EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain & Co's Shweta Bhardwaj - How Retail Media Becomes a Growth Engine

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertsons Media Collectives' Liz Roche, Omnicom's Claudia Johnson, EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain & Co's Shweta Bhardwaj. Following Liz Roche on LinkedIn at: https://www.linkedin.com/in/eroche1 Follow Sarah Marzano on Link...
606
July 15, 2026

Walmart's Deepak Maini: How Membership in Walmart+ Delivers Value to Engaged Shoppers

The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits. Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/ Follow Walmart+ online at: https://www.walmart.com/plus Deepak answers these questions: Walmart+ has grown from 3 benefits at launch to 12 today — still at $98 a year. How does that expanding benefit stack change the behavior of the Walma...
41
July 14, 2026

Commerce Riff with Sri & PVSB - July 14, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: PepsiCo Q2 Results Smucker’s Twinkies Problem Walmart Summer Rollbacks Wakefern is SN’s retailer of the Year CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast e...
605
July 11, 2026

Ibotta CRO Chris Riedy and Circana’s Yeimy Garcia Smith: Media Performance with Measurement

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network. This episode is sponsored by Ibotta. Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisriedy Follow Ibotta online at: http://ibotta.com F...