Episodes

Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy. Find all our content at http://cpgguys.com Questions answered: DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality? How hav...

The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratings, reviews, questions, answers, images & videos and can be displayed on product listing and product detail pages, social media channels, in-store and many other ways. Find all of our content at http://CPGguys.com Questions addressed: What is brand authenticity & why does...