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Bryan Gildenberg

Bryan Gildenberg Profile Photo

SVP Commerce at Omnicom Commerce Group

Bryan Gildenberg serves as senior vice president commerce of the Omnicom Commerce Group (ORG). Gildenberg is an established retail expert and previously was chief knowledge officer for Kantar's retail consulting practice and a member of the practice's executive committee. He led the company's analysis and insight offer and is an established writer, speaker and media commentator.

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June 8, 2022

Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with Sri about the fast moving world of Retail Media. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http:/...
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Jan. 25, 2022

CES & NRF Recap with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with PVSB about key learnings from the 2022 CES and NRF Big Show events. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG G...
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Dec. 30, 2021

2021 Retrospective & 2022 Predictions with Omnicom Commerce Group’s Bryan Gildenberg

The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedbac...
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Jan. 3, 2021

2021 Predictions with Omnicom's Bryan Gildenberg

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group. In the second episode of the series, Bryan shares his predictions in CPG retail for 2021. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions: As we move to 2021 emerging trends. 2020 was a year for the books - can anyone really create an accurately successful plan for 2021? What advice do you have for brands...
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Jan. 2, 2021

2020 The Year That Was with Omnicom's Bryan Gildenberg

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group. In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions: Walmart has made major moves towards omnichannel in 2020. Epic? Thoughts? Huge winner? Instacart is another one we recognized in our...
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July 1, 2020

Bryan Gildenberg Part VI of VI Predictions

The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go forward with Peter & Sri. What’s done – a new set of shoppers have transacted #ecommerce for the first time. The final episode 6 in the series is here : https://tinyurl.com/omnipredictionsvideo Predictions given : 1. Has the tipping point for #eCommerce arrived? 2. eCommerce technology -...
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June 29, 2020

Bryan Gildenberg Part V of VI Media 2020

They're back. In this episode 5 of 6, Peter, Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led by search changed who owns and executes campaigns on retailers. Consumer & shopper attention has also shifted from offline to digital and retail platforms. This caused an uncomfortable conflict with CMO's on budgets, ownership and execution of campaigns. As eCommerce has taken on a new and much large...
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June 24, 2020

Bryan Gildenberg Part IV of VI Brand Transformation

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded? We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)🙀😡 1. Are brands delivering #SEO A + content that consumers seek? Maybe 2. Private label - continue the good fight? No, the impact is minimal 3. How will consumers engage with bran...
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June 22, 2020

Bryan Gildenberg Part III of VI Retail Transformation

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part III - Shopper-Centric Retail Transformation Questions answered: Which retailers beyond #amazon are doing the best to succeed in #omnichannel? Is it #walmart, #costco #samsclub Shoppers love instacart, retailers hesitant, who will win? The consumer will win, but they are a story What is the future for in-store...
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June 17, 2020

Bryan Gildenberg Part II of VI Amazon Transformation

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part II - Amazon's Role in Omnichannel Transformation Questions answered: Is Amazon an omnichannel retailer in reality? Is eCommerce home delivery its strength and why enter omnichannel? What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed? How has Amazon virtually forced retail tran...
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June 15, 2020

Bryan Gildenberg Part I of VI The Omnichannel Shopper

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part I - The Omnichannel Shopper Questions answered: How are omnichannel shopper expectations changing and which expectations have accelerated in the pandemic? Are new habits being formed by pandemic shoppers? What omnichannel solutions do shoppers expect in physical stores? Can Amazon steal shoppers that are walking...