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The CPG Guys
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The CPG Guys

CPG commerce industry icon Sri Rajagopalan & consumer loyalty expert Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.

Amazon Upfront 2026 Recap
The CPG Guys
Amazon Upfront 2026 Recap

Recent Episodes

Amazon Upfront 2026 Recap
May 13, 2026

Amazon Upfront 2026 Recap

The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11. To watch the replay, visit: https://advertising.amazon.com/events/upfronts Event Photo Al...
Commerce Riff with Sri & PVSB - May 12, 2026
May 12, 2026

Commerce Riff with Sri & PVSB - May 12, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Giant Eagle partners with ibotta General Mills Leadership Kraft Heinz increases marketing $$$ Doordash results ...
Purpose-Driven Growth with MadTree Brewing's John FitzGerald
May 9, 2026

Purpose-Driven Growth with MadTree Brewing's John FitzGerald

The CPG Guys are joined in this episode by John FitzGerald , Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven t...
Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira
May 6, 2026

Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira

The CPG Guys are joined in this episode by Kim Cox , Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira , Regional Product Leader, NA at NielsenIQ , the world’s leading consumer intelligence company, de...
Commerce Riff with Sri & PVSB - May 5, 2026
May 5, 2026

Commerce Riff with Sri & PVSB - May 5, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Kimberly-Clark Q1 2026 Results Unilever Q1 2026 Results Walmart Scintilla Media Data Feed Reddit Q1 2026 Result...
Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo
May 2, 2026

Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo

The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi , the most watched free TV and movie streaming service...

About the Hosts

Sri Rajagopalan Profile Photo
Sri Rajagopalan

Co-Founder & Co-Host

Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Chief Customer officer at General Mills, Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo.

Peter V.S. Bond Profile Photo
Peter V.S. Bond

Co-Founder & Co-Host

Peter is the head of industry & client engagement at Flywheel, the commerce acceleration division of Omnicom. Previously, Peter held leadership roles at Fetch Rewards, PowerReviews, CVS Health, dunnhumby, IRi and priceline.com. He holds a BA from Wesleyan University, a MBA from The Stern School of Business at New York University and Executive Education Certificates from the Business Schools at Columbia University and Cornell University.

Suzanne Crettol Profile Photo
Suzanne Crettol

Head of Operations & Partnerships

Suzanne serves as Head of Operations & Partnerships for The CPG Guys, overseeing business operations, partnerships, and events that drive the show's growth. She brings more than 20 years of experience across consumer goods, retail, eCommerce, and media, with deep roots in organizational development, workforce planning, and executive search. She advises executives and leadership teams on the talent strategy and organizational decisions that shape how companies scale and how careers advance.

Jeff Malmad Profile Photo
Jeff Malmad

Host - The Mindshare Retail Media Minute

As Head of Global Commerce at Mindshare North America, Malmad helps brands understand the opportunity that emerging technology and connected devices present and pioneers the latest programs in mobile technology. His mobile-first view drives strategy and innovation across the Mindshare NA client base​; Mindshare has been awarded Mobile Marketing Association’s Global Mobile Agency of the Year twice in the last three years alone, on top of honors such as Adweek’s Media Plan of the Year Awards, IAB MIXX Awards, Mobile Marketer’s Agency of the Year, and more.

Throughout his career, Malmad has showcased his passion for digital. He joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T, and Yahoo!.

Malmad holds a BA from Ohio State University, and is a member of the 4As Mobile Task Force. A respected industry thought leader, he’s presented for numerous conferences from Advertising Week, IAB, MediaPost, and the 4As. His insights on mobile technology and marketer opportunities have been featured in Advertising Age, Adweek, Financial Times, Mashable, Entrepreneur, and more.

Sean Halter Profile Photo
Sean Halter

Host - “CPG Bites”

Sean is the host of the weekly video series “CPG Bites” which appears on the CPG Guys LinkedIn page every Monday. He is the CEO & Founder of MiO Marketplace, the leading media intelligence tool for buyers & sellers of media. Sean also Principal at Connectivity Holdings which invests in emerging companies in the digital, data science, media and marketing landscapes. Sean hosts two notable podcasts: “The CMO Suite” and “Social Barbarians.”

Jacqui Dynowski Profile Photo
Jacqui Dynowski

Production Director

Jacqui is the Production Director at The CPG Guys

Reviews

Essential for CPG Leaders Today

"Like an investment broker would watch CNBC, so should anyone in CPG listen to Sri and Peter in this podcast. They really cover all the essentials you need to succeed today with leaders that are actu…"

sdt516 | March 19, 2021

Entertaining, insightful, and actionable!

"If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I …"

ASobering | Jan. 4, 2023

Sri and Team Are Changing The Corporate Game

"So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail…"

StevenHCarroll | July 27, 2023

Love these Guys!!

"Everything I know about Retail Media Network is from CPG Guys and their conversation with the leading people from the industry is so real."

MeherPatel | April 28, 2024