Analytics Episodes

The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. Mark and PVSB unpack all of the happenings at WDV’s Inspire ...

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'. Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/ Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=all Find Flywheel online: https://www.flywheeldigital.com/ Find the 'Commerce collective' podcast: https://podcasts.apple.com/us/podcast/the-comme...

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now? Find Jeff Bustos on Linkedin here : https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin here : https://www.linkedin.com/company/iab/posts/?feedView=all Find IAB online here : https://www.iab.com/ To register for the CPG industry's first exe...

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow Nancy Winé on LinkedIn here: https://www.linkedin.com/in/nancy-wine-6518689a/ Follow Jenny Burke on LinkedIn here: https://www.linkedin.com/in/jenny-burke-9859173/ Follow Amazon Ads on LinkedIn here: https://www.linkedin.com/showcase/amazon-ads-partners/ Follow Amazon Ads online her...

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon. This episode is sponsored by Epsilon. Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/ Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/company/kimberly-clark/ Follow Meggie Giancola on LinkedIn here: https://www.linkedin.com/in/meggie-giancola/ Follow Epsilon on LinkedIn here: https://...

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands...

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads. This episode was recorded in Austin Texas during the annual Amazon unBoxed event. Follow Paula Despins on LinkedIn at: https://www.linkedin.com/in/paula-despins-4274a78/ Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/ Follow Amazon Ads online at: https://advertising.amazon.com/ We asked Paul these questions: 1) Amazon Ads Measurement St...

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data. Find Mark Hardy on Linkedin here. Find Walmart Data Ventures on Linkedin here. Find Walmart Data Ventures online here...

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey. Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin at: https://www.linkedin.com/company/iab/ Find IAB online at: https://www.iab.com/ Here's what we asked him : 1. Your career spa...

The CPGGUYS are joined in this episode by Luke Kigel - VP of digital marketing & consumer experiences at Kimberly-Clark. Connect with Luke Kigel on Linkedin : https://www.linkedin.com/in/lukekigel/ Connect with Kimberly-Clark on Linkedin : https://www.linkedin.com/company/kimberly-clark/ Connect with Kimberly-Clark online : https://www.kimberly-clark.com/en-us This discussion is all about modern marketing and catering to today's digitally influenced consumer and what skillsets are required to ...

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s...

The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer. Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/ Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/ Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora Marco answers these questions: Can you share some highlights of your journey to becoming ...

Sri & PVSB recap the highlights & insights from their trip to the 2024 Cannes Lion Festival of Creativity. Follow Cannes Lions on LinkedIn at: https://www.linkedin.com/company/cannes-lions-international-advertising-festival/ Follow Cannes Lions online at: https://www.canneslions.com/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s ...

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: Follow NielsenIQ on LinkedIn at: Follow NielsenIQ online at: Liz & Sri recap the key learnings from NIQ's recent Consumer 360 ...

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielsen...

The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods, a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also branched into deliciously awesome retail snack foods. Follow Cindy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/ Follow Eagle Foods on LinkedIn at: https://www.linkedin.com/company/eagle-family-foods-group-llc/ Follow Eagle Foods online at: https://www.eaglefoods.com/ Ci...

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is sponsored by Bridg. Follo...

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/ Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/ Follow iOPEX online at: https://www.iopex.com/ Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://...

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. T...

The CPGGUYS are joined in this episode by Gautam Kanumuru, founder & CEO of Yogi - who graduated UVA in Computer science and engineering. Then he worked for NASA as a Data and Policy Analysis Intern in the Commercial Spaceflight Development Division. Then it was microsoft and ai through roles at clarke.ai and founded Yogi in 2018. Who is Yogi? Here’s what Yogi says - “Tap into what actual consumers really think, straight from their product reviews and ratings. Created exclusively for consumer br...

The CPG Guys are joined by Dave Pollet, CEO and Skye Frontier, Chief Growth Officer for Incremental which helps brands unlock incremental growth through cross-channel predictive analytics with the Science of More. This episode is sponsored by Incremental. Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidpollet/ Follow Skye on LinkedIn at: https://www.linkedin.com/in/skyefrontier/ Follow Incremenetal on LinkedIn at: https://www.linkedin.com/company/incrementalinc/ Follow Incremental...

The CPG Guys are joined by Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International. Follow Alister on LinkedIn at: https://www.linkedin.com/in/alister-greenwood-2363b915/ Follow Mondelez on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Mondelez online at: https://www.mondelezinternational.com Alister answers the following questions: In the age of omnichannel, is the marketing funnel still applicable? How can brands create a s...

The CPG Guys are joined by Rebecca Mathew & Dr. Thiam Lee from WorldQuant Predictive. Follow Rebecca Mathew at : https://www.linkedin.com/in/rebeccamathew/ Follow Dr. Thiam Lee at : https://www.linkedin.com/in/thiam-l-3125001/ Follow World quant predictive at : https://www.linkedin.com/company/worldquant-predictive/ They answer the following questions : 1. Rebecca, the word is everywhere - everyone says words like generative AI, there’s predictive AI, there’s chat GPT. Decompose the word AI fo...

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions: 1) Would you please highlight a few of the pivotal roles that you think most helped prepare you fo...