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The CPG Guys

Analytics Episodes

June 18, 2022

Marketing Attribution with Catalina's Stacey Hawes

The CPG Guys , PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes ...

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June 4, 2022

Data Clean Rooms with Habu's Matt Kilmartin

The CPG Guys , PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled dat...

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May 7, 2022

Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul K…

The CPG Guys , Sri & PVSB , are joined in this episode by: Taj Peeran, VP of Digital, Commerce & Brand Engagement at Reckitt Rahul Kumar Singh: Co-Founder at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid onlin...

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April 16, 2022

Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov

The CPG Guys , PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals...

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March 30, 2022

Total Growth Accountability with The Digital Shelf Institute's Molly …

The CPG Guys , PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of exce...

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March 26, 2022

Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz…

The CPG Guys , Sri & PVSB , are joined in this episode by: Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz International Mayur Rustagi: Co-Founder and CTO at Sigmoid This episode is spo...

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Feb. 19, 2022

Dynamic Data Usage in Advertising Performance with NCSolution's Patri…

The CPG Guys , PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snowflake, a global Data Clou...

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Jan. 31, 2022

Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karl…

The CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empowering businesses everywhe...

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Jan. 29, 2022

Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash …

The CPG Guys , PVSB and Sri are joined in this episode by Jason Villano, Global Head of CPG strategy, and Kash Kasinarasimhan, Principal for CPG Strategy at Tredence, a provider of AI consulting & advanced prescriptive analyt...

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Jan. 8, 2022

Custom AI-Based Applications for CPG Companies with TheMathCompany's …

The CPG Guys , PVSB and Sri are joined in this episode by Aditya Kumbakonam, co-founder of TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pr...

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Jan. 1, 2022

Data as a Strategic Asset with Mars' Paola Peretti & Tiger Analytics'…

HAPPY NEW YEAR! The CPG Guys , PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & K...

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Dec. 4, 2021

Step-change Growth Through Connected Ecosystems with Genpact's Tom Mc…

The CPG Guys , Sri & PVSB are joined in this episode by Rana Saha – Global Head - Consumer Goods and Retail Leader, Sales and Commercial Practice and Tom McGuire – Consumer Goods and Retail Leader, Sales and Commercial Practi...

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Nov. 27, 2021

Driving Omnichannel Growth Through Insights & Technology with Tiger A…

The CPG Guys , Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and...

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Nov. 17, 2021

Principles of Successful Leadership with Unilever's Vandana Khanna

The CPG Guys , Sri & PVSB , are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever. Follow Vandana Khanna on LinkedIn at: https://www.linkedin.com/in/vandanakhanna/ Follow Unilev...

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Oct. 16, 2021

Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi

The CPG Guys , Sri & PVSB , are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Busi...

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Oct. 9, 2021

Audacious Possibilities Through Data Analytics with Campbell's Maria …

The CPG Guys , PVSB , and Fresh 4 co-host Andrea Leigh are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the...

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Oct. 2, 2021

Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & H…

The CPG Guys , Sri & PVSB , are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ , the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The C...

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Sept. 25, 2021

Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Li…

The CPG Guys , Sri & PVSB , are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients ...

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Sept. 8, 2021

Digital Shelf Analytics with e.fundamental's John Maltman

The CPG Guys , Sri & PVSB , are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online ...

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Aug. 21, 2021

Solving Problems Through AI & Analytics with Fractal's Dipita Chakrab…

The CPG Guys , Sri & PVSB , are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to ...

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Aug. 14, 2021

Product Information Management with Syndigo's Mark Detelich

The CPG Guys , Sri & PVSB , are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and th...

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July 31, 2021

Scaled Data Analytics with Danone's Suresh Ganapathy

The CPG Guys , Sri & PVSB , are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone & Anil Kaul CEO of Absolutdata , an Infogain company. Absolutdata transforms how the world makes decisions by bu...

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July 3, 2021

Transforming CPG Decision-Making with Absolutdata's Anil Kaul & Rohit…

The CPG Guys , Sri & PVSB , are joined in this episode by Anil Kaul CEO and Rohit Nagpal , Chief Customer Officer for Absolutdata , an Infogain company. Absolutdata transforms how the world makes decisions by building AI-base...

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May 15, 2021

Product Label Transparency & Searchability with Label Insight's Todd …

The CPG Guys , Sri & PVSB , are joined in this episode by Todd Morris , CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retai...

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