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The CPG Guys

Analytics Episodes

Sept. 6, 2023

A Big Gulp of Retail Media with 7-Eleven's Ben Tienor

The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America.

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Aug. 19, 2023

Customer-Centric Analytics & Intelligence with Albertsons’ Lisa Kinney

The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States. Follow Lisa Kinney on LinkedIn at: h...

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Aug. 12, 2023

The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Tre…

The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of con...

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Aug. 5, 2023

Lifestyle Marketing with Macy’s Media Network’s Melanie Zimmermann

The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store. Follow Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/...

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July 22, 2023

Targeting Shoppers by DIY Project with The Home Depot's Melanie Babco…

The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores. Follow Melanie Babcock-...

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July 15, 2023

Retail Ad Tech Innovation with Kroger Precision Marketing's Cara Pratt

EPISODE 300 The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger. Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pra...

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July 8, 2023

Clean Rooms & Amazon Marketing Cloud with Ascential Digital Commerce'…

The CPG Guys are joined in this episode by Keerat Sharma, EVP of Insights at Ascential Digital Commerce, the holding company that includes Flywheel, Spotlight, Edge, Whytespyder & Perpetua. Follow Keerat Sharma on LinkedIn at...

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June 17, 2023

The State of CPG Innovation with NIQ's Jenny Frazier & Justin Belgiano

The CPG Guys are joined in this episode by Jenny Frazier Omni-Solutions Commercial Leader for the US & Justin Belgiano SVP NA Retail Measurement Products at NIQ, the world’s leading consumer intelligence company, reveals new ...

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May 27, 2023

Decision Optimization Through Predictive Analytics with Keen's Greg D…

The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create last...

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May 9, 2023

Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Da…

The CPG Guys are joined in this episdoe by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gai...

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May 4, 2023

Cocktail Renaissance with Q Mixers' Bob Arnold

The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores na...

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April 26, 2023

Building Collaborative Brand Media Plans with Albertsons Media Collec…

The CPG Guys , PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/h...

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April 8, 2023

Building a Member-Centric Retail Media Platform with Sam's Club MAP's…

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our ...

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March 1, 2023

Commerce Marketing in the Era of Retail Media with Tyson Foods' Andre…

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGo...

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Feb. 1, 2023

Retail Media's Next Act with Albertsons Media Collective's Kristi Arg…

The CPG Guys , PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kris...

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Jan. 25, 2023

AD Retail Media with Peapod Digital Labs’ Bobby Watts

The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers. Follow Bobby Watts on LinkedIn at: https://www.linkedi...

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Jan. 7, 2023

Universal Data Consolidation with Helio's Kathy Slowinski & Erik Andr…

The CPG Guys speak with Kathy Slowinski & Erik Andrejko from Helio, the first data platform of its kind to capture data from every consumer touchpoint and consolidate it into one universal solution to help anyone looking to i...

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Dec. 3, 2022

Disparate Data Integration in a Privacy-Focused World with PepsiCo's …

The CPG Guys , PVSB and Sri are joined in this episode by Greg Carr, Head of Data & Analytics Innovation at PepsiCo and Matt Kilmartin Co-Founder & CEO of Habu, a Data Clean Room software company that makes it seamless for bu...

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Nov. 23, 2022

Building Omnichannel Digital Prowess with Church & Dwight's Surabhi P…

The CPG Guys , PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digitl Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Bat...

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Oct. 18, 2022

Retail Media Performance Measurement with Albertsons Media Collective…

The CPG Guys , PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Claire Wyatt on Linke...

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Oct. 8, 2022

Scaling a Consumer Engagement Platform with Fetch's Wes Schroll

The CPG Guys , PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users. This episode was recorded at t...

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Sept. 10, 2022

Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez

The CPG Guys , PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers ...

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Aug. 27, 2022

Efficient Digital Shelf Operations with CommerceIQ's Guru Hariharan

The CPG Guys , Sri & PVSB , are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operation...

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July 16, 2022

Personified Digital Advertising with Ogury's Drew Childers

The CPG Guys , PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audien...

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