The CPG Guys

Episodes

632
Oct. 24, 2026

Dora Cortinas & Stibo System's Neda Nia - Master Data Management

The CPG Guys are joined in this episode by Dora Cortinas, Enterprise Data & Analytics Expert & Neda Nia, Chief Product & Growth officer at Stibo Systems which empowers data-led businesses to create and deliver data transparency to their customers and partners. With a single, accurate view, companies can unlock the strategic value of their data by connecting, governing, enriching and syndicating it wherever it’s needed. This enables businesses to make informed decisions and achieve their goals of...
630
Oct. 21, 2026

Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth

The CPG Guys are joined in this episode by Devin Kunysz, Senior Director of Physical Goods Industries, Retail, Consumer Goods, and Manufacturing at Salesforce, the #1 AI CRM—where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform. This episode is sponsored by Saleforce Follow Devin on LinkedIn at: https://www.linkedin.com/in/devinkunysz/ Follow Salesforce online at: https://www.salesforce.com/consumer-goods/cloud/ Devin answers these qu...
629
Oct. 17, 2026

DG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency

The CPG Guys are joined in this episode by Sean Tinnelly, Head of Ad Sales at DG Media Network, a division of Dollar General. This episode is sponsored by DG Media Network. Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-patrick-tinnelly Follow DG Media Network online at: https://www.dgmedianetwork.com/ Sean answers these questions: What drew you to Dollar General and DGMN specifically, and how has that mix of experience shaped how you're building out ad sales there? Do...
628
Oct. 14, 2026

Agentio's Arthur Leopold - Enabling Creator-Led Advertising at Scale

The CPG Guys are joined in this episode by Arthur Leopold, CEO and Co-Founder at Agentio which enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes. This episode is sponsored by Agentio Follow Arthur on LinkedIn at: https://www.linkedin.com/in/arthurleopold/ Follow Agentio online at: https://www.agentio.com/ Arthur answers these questions: ...
627
Oct. 12, 2026

SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace

The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made! A tool built for Amazon sellers, by Amazon sellers. SmartScout is a tool for Amazon sellers to use as their own personal treasure map of Amazon! This episode is sponsored by SmartScout Follow Scott on LinkedIn at: https://www.linkedin.com/in/scott-needham-a8b39813/ Get a FREE category snapshot at: https://www.smartscout.com/cpgguys Scott ans...
627
Oct. 7, 2026

Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age

The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Benoit on LinkedIn at: https://www.linkedin.com/in/benoitvatere/ Follow Liquid Death online at: https://liquiddeath.com/ Benoit answers these qu...
Sept. 30, 2026

Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning

The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at InMarket, the outcome intelligence platform built for marketers who demand results over proxy metrics. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickshuman/ Follow Mondelēz International online at: https://www.mondelezinternational.com/ ...
Sept. 26, 2026

Walmart's Mark Hardy - Scintilla, the Commerce Intelligence Platform

The CPG Guys are joined in today's episode by Mark Hardy, SVP and head of Data Ventures at Walmart. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/ Follow Walmart Data Ventures online at: https://www.walmartdataventures.com/ Mark answers these Questions: We’re back at Inspire for another year. For those who may not be familiar, Mark, what is Inspire — and what’s been different about the event this year? We were here last year, and one of the things that stuck with u...
624
Sept. 23, 2026

Sarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media

The CPG Guys are joined in today's episode by Sarp Tuncay, a retail media and e-commerce strategy leader in the CPG/Retail industry. Follow Sarp on LinekdIn at: https://www.linkedin.com/in/sarptuncay/ Sarp answers these Questions: You open with a bedtime story about your son Kai — and it perfectly frames the human-AI collaboration dynamic. How did that moment crystallize your thinking about what’s actually changing in retail media?You say the central risk isn’t job loss, it’s that work become...
622
Sept. 19, 2026

Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront

The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of 5,300+ hardware stores. This episode was recorded at Wrigley Field, home of the Chicago Cubs, during Ace Hardware’s RedVest Media 2027 Upfront. Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/ Follow Molly Hjlem on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow RedVest media on LinkedIn ...
621
Sept. 16, 2026

Spotify's Sam Bevan - Performance Marketing Through Cultural Connections

The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/ Follow Spotify Ads online at: https://ads.spotify.com/ You’ve built SMB and mid-market advertising businesses at Google, Facebook, and Snap before landing at Spotify. What drew you to audio as the n...
620
Sept. 12, 2026

Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign

The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom. Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/ Follow the Hershey Company online at: https://www.thehersheycompany.com/ Follow Alyson on Linkedin at: https://www.linkedin.com/in/allyson-holland-gill-55194a2/ Follow Flywheel online at: https://f...
619
Sept. 10, 2026

The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf

The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify. Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/ Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/ Listen to "Unpacking the Digital Shelf" podcast on Apple at: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522 Listen to "Unpacking the Digital Shelf" podcast on Spotify at: https...
48
Sept. 8, 2026

Commerce Riff with Sri & PVSB - September 8, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Campbell's swings to a loss, cuts 13% of its salaried workforce PepsiCo hands its global media business to Publicis Barilla adds mac-and-cheese disruptor Goodles Walmart adds Dunkin' to its restaurant delivery lineup CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhear...
618
Sept. 5, 2026

Cornell University’s Dan Hooker - Omnicommerce Leadership

The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight participants from the 2026 Omnicommerce Leadership Executive Education Certificate Program. Learn about the 2027 Cornell Omnicommerce Leadership Program here: https://ecornell.cornell.edu/certificates/financial-management/omnicommerce-leadership/ Follow Dan Hooker on LinkedIn here: https://www.linkedin.com/in/hookerdaniel/ F...
47
Sept. 1, 2026

Commerce Riff with Sri & PVSB - September 1, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Dollar General & Dollar Tree ride the value wave Levanta raises $22 million to build out creator commerce Walmart extends Scintilla to Sam's Club Ace Hardware's RedVest Media goes big at its first Upfront CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara ...
Aug. 26, 2026

RBC Capital Markets’ Nik Modi - Modi’s Musings: Themes That Will Define the CPG Industry

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for Nik’s recent release . Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/= Nik discusses these themes from his recent release of Modi’s Musings: Cultural Relevance > Bran...
616
Aug. 22, 2026

Instacart’s Adam Silverblatt & Media Ads & Commerce’s Andrew Lipsman - Live from Cannes Lions 2026

The CPG Guys are joined in this episode by Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart and Andrew Lipsman, Independent Anlayst at Media, Ads & Commerce. This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity. Follow Adam on LinkedIn at: https://www.linkedin.com/in/adam-silverblatt-3741362 Follow Instacart Ads online at: https://company.instacart.com/ads Follow Andrew on LinkedIn at: https://www.linkedin.com/in/an...
615
Aug. 20, 2026

The Insights Association’s Anita Watkins on the Benefits and Risks of AI in Insights Development

The CPG Guys are joined in this episode by Anita Watkins, CEO of the Insights Association which empowers more than 30,000 data and insights professionals. Its collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world. Follow Anita on LinkedIn at: https://www.linkedin.com/in/anita-watkins-8b33224 Follow the Insights Association online at: https://www.insightsassociation.org/ Anita answers these questions:...
614
Aug. 15, 2026

Flywheel's Phil Camarota - Running a Jury at Cannes Lions

The CPG Guys are joined in this episode by Phil Camarota, Chief Creative Officer at Flywheel, the commerce acceleration division of Omnicom. Follow Phil on LinkedIn at: https://www.linkedin.com/in/phil-camarota Follow Flywheel online at: http://www.flywheeldigital.com Phil answers these questions: 1. Walk us through what it actually means to be Jury President — how much of it is scoring work versus managing a room of strong personalities with different creative instincts? 2. Before you ...
612
Aug. 8, 2026

Newell Brands' Nick Hammitt - Live from Cannes Lions 2026

The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Nick Hammitt on Lin...
611
Aug. 5, 2026

Ian Simpson, Sarah Marzano, Kiri Masters, Andrew Lipsman & Debra Aho Williamson: RM Executive Brief

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson, Following Ian Simpson on LinkedIn at: https://www.linkedin.com/in/iansimpson Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano Follow Debra Aho Williamson on LinkedIn at: https://www.linkedin.com/in/debrawillia...
610
Aug. 1, 2026

Roundel's Shawn McGahee and EMarketer's Sarah Marzano - How Consumer Behaviors are Reshaping Commerce

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's Shawn McGahee. Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano Follow Sean McGahee on LinkedIn at: https://www.linkedin.com/in/smcgahee/ Follow EMarketer online at: http://e...
609
July 29, 2026

Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising

The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart. This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity. Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Follow Sam's Club Connect online at: https://www.samsclubconnect.c...