The place to talk retail media and consumer insights!
The CPG Guys

Episodes

Newell Brands CEO Chris Peterson: Organization Transformation Through AI
June 13, 2026

Newell Brands CEO Chris Peterson: Organization Transformation Through…

The CPG Guys are joined in this episode by Chris Peterson , President, CEO & Board Member of Newell Brands , a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the compan...

Listen to the Episode
WK Kellogg Chief Growth Officer Doug VandeVelde On Transforming From Breakfast to Functional Wellness Focus
June 10, 2026

WK Kellogg Chief Growth Officer Doug VandeVelde On Transforming From …

The CPG Guys are joined in this episode by Doug VandeVelde , Chief Growth Officer at WK Kellogg Co , manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special...

Listen to the Episode
Unilever CCO Matt Gregory: Omnichannel Customer Growth Strategy
June 3, 2026

Unilever CCO Matt Gregory: Omnichannel Customer Growth Strategy

The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever. Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567 Follow Unilever online at: http://u...

Listen to the Episode
Thriving Independence in Challenging Retail Times with Care Pharmacies' Mike Wysong
May 30, 2026

Thriving Independence in Challenging Retail Times with Care Pharmacie…

The CPG Guys are joined in this episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your own for more than 64 years. CARE Pharmacies combines the quality of a truste...

Listen to the Episode
Avoiding the Validation Trap with Conagra Brands' Bob Nolan
May 27, 2026

Avoiding the Validation Trap with Conagra Brands' Bob Nolan

The CPG Guys are joined in this episode by Bob Nolan , SVP of Growth Science at Conagra Brands . Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. Fol...

Listen to the Episode
Crossover Podcast Episode - Wendy Liebmann & Future Shop
May 23, 2026

Crossover Podcast Episode - Wendy Liebmann & Future Shop

This is a crossover episode with Wendy Liebmann, CEO and Chief Shopper at WSL Strategic and host of the Future Shop podcast. Follow Wendy on LinkedIn at: https://www.linkedin.com/in/wendyliebmann Follow WSL Strategic Retail o...

Listen to the Episode
Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz
May 20, 2026

Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fo…

The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing. This episode was recorded at 84.51 in Cincinnati, Ohio. Follow Sammi on LinkedIn at: https://www...

Listen to the Episode
Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
May 16, 2026

Partners in Driving Brand Growth with Kroger Precision Marketing's Ba…

The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey , Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand adverti...

Listen to the Episode
Amazon Upfront 2026 Recap
May 13, 2026

Amazon Upfront 2026 Recap

The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11. To watch the replay, visit: https://advertising.amazon.com/events/upfronts Event Photo Al...

Listen to the Episode
Purpose-Driven Growth with MadTree Brewing's John FitzGerald
May 9, 2026

Purpose-Driven Growth with MadTree Brewing's John FitzGerald

The CPG Guys are joined in this episode by John FitzGerald , Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven t...

Listen to the Episode
Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira
May 6, 2026

Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira

The CPG Guys are joined in this episode by Kim Cox , Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira , Regional Product Leader, NA at NielsenIQ , the world’s leading consumer intelligence company, de...

Listen to the Episode
Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo
May 2, 2026

Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin …

The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi , the most watched free TV and movie streaming service...

Listen to the Episode
Discovery-Led Commerce with TikTok's Patrick Nommensen
April 22, 2026

Discovery-Led Commerce with TikTok's Patrick Nommensen

The CPG Guys are joined in the episode by Patrick Nommensen , Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok . This episode was record in Las Vegas at Shoptalk 2026. Follow Patrick on LinkedIn at: https://www...

Listen to the Episode
Phygital Commerce Media with Liquid Death's Benoit Vatere
April 18, 2026

Phygital Commerce Media with Liquid Death's Benoit Vatere

The CPG Guys are joined in the episode by Benoit Vatere , Chief Media Officer for Liquid Deat h. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and susta...

Listen to the Episode
The State of Venture Capital & Private Equity with In/Organic Podcast's Christian Hassold
April 15, 2026

The State of Venture Capital & Private Equity with In/Organic Podcast…

The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors. Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/ Follow t...

Listen to the Episode
Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi
April 11, 2026

Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi

The CPG Guys are joined in this episode by Jason O’Toole , Head of Connected Commerce & Media, and Katie Tripodi , Director of US Digital Merchandising and eCommerce Expansion at Gildan , a leading manufacturer of everyday ba...

Listen to the Episode
Key Themes at SXSW 2026 with Omnicom's Greg Brown
April 8, 2026

Key Themes at SXSW 2026 with Omnicom's Greg Brown

The CPG Guys are joined in this episode by Greg Brown , SVP of Innovation for the DAS Group of Agencies at Omnicom . Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people a...

Listen to the Episode
Local Brand Building at Scale with Ace Hardware's Kim Lefko
April 4, 2026

Local Brand Building at Scale with Ace Hardware's Kim Lefko

The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local e...

Listen to the Episode
The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker
April 1, 2026

The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, health...

Listen to the Episode
Advertising in Everyday Moments with DoorDash's Vassili Samolis
March 28, 2026

Advertising in Everyday Moments with DoorDash's Vassili Samolis

The CPG Guys are joined in this episode by Vassili Samolis , Head of Ad Product at DoorDash , one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the...

Listen to the Episode
2026 Early Emerging CPG Themes with CPGGUYS Hosts Sri & PVSB
March 18, 2026

2026 Early Emerging CPG Themes with CPGGUYS Hosts Sri & PVSB

The CPGGUYS hosts Sri Rajagopalan & Peter VS Bond discuss the emerging themes that dominated the first quarter of 2026 in the CPG and retail industry. From their iconic visit to CAGNY summarizing the presentations of 21 CEO's...

Listen to the Episode
Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona
March 14, 2026

Expanding What's Possible for Retail Execution with FORM's David Gott…

The CPG Guys are joined in this episode by David Gottlieb , Chief Revenue officer and Jeff Wrona , VP Product, Image Recognition for FORM , the makers of the award-winning market execution software GoSpotCheck and FORM OpX, a...

Listen to the Episode
Home Care Redefined with The Clorox Company's Oksana Sobol
March 11, 2026

Home Care Redefined with The Clorox Company's Oksana Sobol

The CPG Guys are joined in this episode by Oksana Sobol, Vice President of Insights & Decision Intelligence at The Clorox Company, Follow Oksana on LinkedIn at: https://www.linkedin.com/in/oksanasobol/ Follow The Clorox Compa...

Listen to the Episode
Innovation & Growth with Kimberly-Clark's Patricia Corsi & Craig Slavtcheff
March 7, 2026

Innovation & Growth with Kimberly-Clark's Patricia Corsi & Craig Slav…

The CPG Guys are joined in this episode by Particia Corsi, Chief Growth Officer & Craig Slavtcheff, Chief R&D Officer at Kimberly-Clark, manufacturer of trusted brands that are an indispensable part of life for people in more...

Listen to the Episode