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The CPG Guys

Episodes

Cannes Lions 2025 Recap with Amazon’s Jeff Cohen
June 21, 2025

Cannes Lions 2025 Recap with Amazon’s Jeff Cohen

Send us a text The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen Follow Amazon Ads Partners on Lin…

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Brand Building Through Superior Media Capabilities with Amazon's Tanner Elton
June 18, 2025

Brand Building Through Superior Media Capabilities with Amazon's Tann…

Send us a text The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon. Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/ Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/ Follow Ama…

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Retail Media & Consumer Insights in South America  with Walmart Chile's Lucas Barros & Pamela Castro
June 7, 2025

Retail Media & Consumer Insights in South America with Walmart Chile…

In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner. Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-b…

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Media that Drives Retail Sales with Costco’s Mark Williamson
June 4, 2025

Media that Drives Retail Sales with Costco’s Mark Williamson

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/ Fo…

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Building a World Class Retail Media Platform with Walmart Connect’s Jeff Clark
June 1, 2025

Building a World Class Retail Media Platform with Walmart Connect’s J…

In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-…

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Retail Media Networks Investment Negotiations with Tree Line Strategy Group’s Joe Davis
May 28, 2025

Retail Media Networks Investment Negotiations with Tree Line Strategy…

In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy. Follow Joe on Linke...

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Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jack Shannon & Advisor Mike Feldman
May 24, 2025

Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jac…

The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and...

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eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van Gool
May 21, 2025

eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van G…

The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA. Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/ Find AD USA on LinkedIn at: https:/...

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Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Energy CEO Richard Laver
May 17, 2025

Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Ener…

The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's ...

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The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jennie Bell
May 14, 2025

The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jenni…

The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence c...

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Travel Hub Retail Media with WHSmith North America Media Network's Alison O'Keefe
May 10, 2025

Travel Hub Retail Media with WHSmith North America Media Network's Al…

The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to co...

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Center Store Grocery Merchandising with Wakefern's Jeff Mondelli
May 7, 2025

Center Store Grocery Merchandising with Wakefern's Jeff Mondelli

The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by his leadership, he is the winner of the DSN (Drug store …

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Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY)
May 5, 2025

Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY)

The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in Feb...

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Robinson-Patman Compliance in the Age of Shoppable Media
May 1, 2025

Robinson-Patman Compliance in the Age of Shoppable Media

The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve ...

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Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke
April 21, 2025

Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke

In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization. Sri and Jordan tour an Amazon Fresh store a...

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Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer
April 19, 2025

Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer

In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart. Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/ Find Sam’s Club on LinkedIn a...

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Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed
April 16, 2025

Everything Artificial Intelligence with Applied Intelligence's Imteaz…

The CPGGUYS are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and ...

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Community Grocery Retail In the Digital Age with IGA’s Michael La Kier
April 12, 2025

Community Grocery Retail In the Digital Age with IGA’s Michael La Kier

The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores...

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What's Brewing in Omnichannel with illycaffè's Cristian Arcangeli
April 9, 2025

What's Brewing in Omnichannel with illycaffè's Cristian Arcangeli

In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest...

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Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza
April 5, 2025

Benchmarking Retail Media Networks with The Path to Purchase Institut…

The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are...

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ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bricken
April 3, 2025

ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bri…

The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bric...

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Shoptalk 2025 Recap With The CPGGUYS
April 1, 2025

Shoptalk 2025 Recap With The CPGGUYS

The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This ...

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Brand Commercial Growth with Sargento’s GM Erin Price
March 26, 2025

Brand Commercial Growth with Sargento’s GM Erin Price

The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG f...

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Consumer Motivations With NielsenIQ’s COO Tracey Massey
March 22, 2025

Consumer Motivations With NielsenIQ’s COO Tracey Massey

The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and rev...

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