The place to talk retail media and consumer insights!
The CPG Guys

Episodes

DIY Retail Media with Ace Hardware's Molly Hjelm
Aug. 16, 2025

DIY Retail Media with Ace Hardware's Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Corporate VP of Red Vest Media, the retail media division of Ace Hardware, the largest retailer-owned hardware cooperative in the world with over 5,900 locally-owned and...

Listen to the Episode
Live from Cannes Lions with Barilla Group’s Mariama Kamanda & Kroger/84.51’s Jenny Holleran
Aug. 13, 2025

Live from Cannes Lions with Barilla Group’s Mariama Kamanda & Kroger/…

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group. This episode was recor...

Listen to the Episode
Affordable & Accessible Groceries with Dollar General’s Heather Land
Aug. 9, 2025

Affordable & Accessible Groceries with Dollar General’s Heather Land

The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stor...

Listen to the Episode
Brand Advertising Through Measurable Social Media with Snap Inc.’s Alanna Handelman
Aug. 2, 2025

Brand Advertising Through Measurable Social Media with Snap Inc.’s Al…

The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, li...

Listen to the Episode
The CPGGUYS Summer '25 Industry Rank Punditry
July 30, 2025

The CPGGUYS Summer '25 Industry Rank Punditry

The CPG Guys Sri Rajagopalan & Peter VS Bond muse current industry topics. Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/ Find the CPGGUYS on Linkedin here : https://www.link…

Listen to the Episode
LIVE from Cannes Lions with Perdue's Jody Hallman & Colle McVoy's Kate Frank
July 26, 2025

LIVE from Cannes Lions with Perdue's Jody Hallman & Colle McVoy's Kat…

This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference** The CPGGUYS are joined by...

Listen to the Episode
Live from Cannes Lions 2025 with E.L.F. Beauty's Laurie Lam & Day One Agency's Josh Rosenberg
July 23, 2025

Live from Cannes Lions 2025 with E.L.F. Beauty's Laurie Lam & Day One…

In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency. This episode was recorded at the 2025 Cannes Lions International Festival of ...

Listen to the Episode
Live from Cannes with Primo Brands’ Kheri Holland Tillman & Doner’s David DeMuth
July 19, 2025

Live from Cannes with Primo Brands’ Kheri Holland Tillman & Doner’s D…

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network. This episode was recorded at the 2025 Cannes Lions International Festiva...

Listen to the Episode
Live from Cannes Lions with U.S. Bank’s Michael Lacorazza & Supergood’s Mike Barrett
July 16, 2025

Live from Cannes Lions with U.S. Bank’s Michael Lacorazza & Supergood…

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertisi...

Listen to the Episode
Live from Cannes Lions 2025 with Snap Inc.'s Abby Laursen
July 5, 2025

Live from Cannes Lions 2025 with Snap Inc.'s Abby Laursen

The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the m...

Listen to the Episode
Brand & Creator Commerce with TikTok’s Ajay Salpekar
July 2, 2025

Brand & Creator Commerce with TikTok’s Ajay Salpekar

Send us a text The CPG Guys are joined in this episode by Ajay Salpekar, the GM of Brand & Creator Commerce at TikTok, the world's leading social destination for short-form video. Follow Ajay on LinkedIn at: https://www.linkedin.com/in/salpekar/ Follow TikTok on LinkedIn at: https://www.linkedi…

Listen to the Episode
Seamless Omnichannel Digital Customer Experiences with Schnuck's Cristina Preston
June 25, 2025

Seamless Omnichannel Digital Customer Experiences with Schnuck's Cris…

Send us a text The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest. This ep…

Listen to the Episode
Cannes Lions 2025 Recap with Amazon’s Jeff Cohen
June 21, 2025

Cannes Lions 2025 Recap with Amazon’s Jeff Cohen

Send us a text The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen Follow Amazon Ads Partners on Lin…

Listen to the Episode
Brand Building Through Superior Media Capabilities with Amazon's Tanner Elton
June 18, 2025

Brand Building Through Superior Media Capabilities with Amazon's Tann…

Send us a text The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon. Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/ Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/ Follow Ama…

Listen to the Episode
Retail Media & Consumer Insights in South America  with Walmart Chile's Lucas Barros & Pamela Castro
June 7, 2025

Retail Media & Consumer Insights in South America with Walmart Chile…

In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner. Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-b…

Listen to the Episode
Media that Drives Retail Sales with Costco’s Mark Williamson
June 4, 2025

Media that Drives Retail Sales with Costco’s Mark Williamson

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/ Fo…

Listen to the Episode
Building a World Class Retail Media Platform with Walmart Connect’s Jeff Clark
June 1, 2025

Building a World Class Retail Media Platform with Walmart Connect’s J…

In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-…

Listen to the Episode
Retail Media Networks Investment Negotiations with Tree Line Strategy Group’s Joe Davis
May 28, 2025

Retail Media Networks Investment Negotiations with Tree Line Strategy…

In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy. Follow Joe on Linke...

Listen to the Episode
Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jack Shannon & Advisor Mike Feldman
May 24, 2025

Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jac…

The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and...

Listen to the Episode
eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van Gool
May 21, 2025

eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van G…

The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA. Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/ Find AD USA on LinkedIn at: https:/...

Listen to the Episode
Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Energy CEO Richard Laver
May 17, 2025

Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Ener…

The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's ...

Listen to the Episode
The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jennie Bell
May 14, 2025

The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jenni…

The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence c...

Listen to the Episode
Travel Hub Retail Media with WHSmith North America Media Network's Alison O'Keefe
May 10, 2025

Travel Hub Retail Media with WHSmith North America Media Network's Al…

The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to co...

Listen to the Episode
Center Store Grocery Merchandising with Wakefern's Jeff Mondelli
May 7, 2025

Center Store Grocery Merchandising with Wakefern's Jeff Mondelli

The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by his leadership, he is the winner of the DSN (Drug store …

Listen to the Episode