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Mark Hardy

Mark Hardy Profile Photo

SVP at Walmart Data Ventures

Mark Hardy is the VP of Data Ventures at Walmart, responsible for developing a commercial data business through innovation and partnerships. Prior to joining Walmart, Mark held General Management and global functional leadership roles in companies across the intersection of technology, data and analytics. His track record of bringing strategies to life spans from industry leaders to early-stage companies disrupting markets. Mark also serves as an Advisor to entrepreneurs and early-stage companies.

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Nov. 15, 2025

Inspiring Brand Growth with Walmart Data Ventures’ Mark Hardy

The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. Mark and PVSB unpack all of the happenings at WDV’s Inspire ...
Guest: Mark Hardy
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Oct. 12, 2024

From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data. Find Mark Hardy on Linkedin here. Find Walmart Data Ventures on Linkedin here. Find Walmart Data Ventures online here...
Guest: Mark Hardy