Omnichannel Episodes

The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. Mark and PVSB unpack all of the happenings at WDV’s Inspire ...

The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states. Follow Heather on LinkedIn at: https://www.linkedin.com/in/heather-land-97382817/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow Dollar General online at: https://www.dollargeneral.com/ Heather answers these ...

In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization. Sri and Jordan tour an Amazon Fresh store as Jordan offers his expert analysis of how this brick & mortar format is performing. Find Jordan on LinkedIn at: https://www.linkedin.com/in/jordan-berke-tomorrow/ Find TOMORROW on LinkedIn at: https://www.linkedin.com/company/tomorrow-retail-consulting/ Find TOMORROW ...

In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart. Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/ Find Sam’s Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/ Find Sam’s Club online at: https://corporate.walmart.com/about/samsclub/sams-club-suppliers? Greg answers these questions: Tell us about you the person? Take us through your career growth journey in digital and ecommerce...

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively. Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacque...

The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo Bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the online future of CPG/FMCG, by focusing on new Shopper & Consumer Experiences, Customer Engagement and Strategy Execution. Find Omar Haque on Linkedin at :...

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'. Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/ Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=all Find Flywheel online: https://www.flywheeldigital.com/ Find the 'Commerce collective' podcast: https://podcasts.apple.com/us/podcast/the-comme...

The CPG Guys are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media winners were and how they ascended to leadership. Follow Andrew Lipsman on Linkedin : https://www.linkedin.com/in/andrew-lipsman-10b2162/ Follow Media, Ads and Commerce on Linkedin : http...

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024. This episode is sponsored by 84.51. Follow Karen Satterlie on LinkedIn here: https://www.linkedin.com/in/karensatterlie/ Follow Melissa Burdick on LinkedIn here: https://www.linkedin.com/in/melissaburdick/ Follow Barba...

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon. This episode is sponsored by Epsilon. Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/ Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/company/kimberly-clark/ Follow Meggie Giancola on LinkedIn here: https://www.linkedin.com/in/meggie-giancola/ Follow Epsilon on LinkedIn here: https://...

The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024. Follow Melissa on LinkedIn here: https://www.linkedin.com/in/melissa-emerich-25707536/ Follow AD USA Retail Media on LinkedIn here: https://www.linkedin.com/company/ad-retail-media-usa/about/ Follow AD USA Retail Media Online here: https://www.adretailmedia.com/p/1 Melissa ans...

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands...

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads. This episode was recorded in Austin Texas during the annual Amazon unBoxed event. Follow Paula Despins on LinkedIn at: https://www.linkedin.com/in/paula-despins-4274a78/ Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/ Follow Amazon Ads online at: https://advertising.amazon.com/ We asked Paul these questions: 1) Amazon Ads Measurement St...

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online. An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered. This episode is sponsored by TCC Global. Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkels Follow TCC Global on LinkedIn at: https://...

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data. Find Mark Hardy on Linkedin here. Find Walmart Data Ventures on Linkedin here. Find Walmart Data Ventures online here...

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole. This epis...

The CPG Guys are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/ Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/ Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en Here's what we asked her : 1. Before joining Glanb...

The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box. Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/ Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/ Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dy...

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel. Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/ Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/ Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/ Download the new “Connected Com...

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. ...

The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer. Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/ Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/ Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora Marco answers these questions: Can you share some highlights of your journey to becoming ...

The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies. Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons Companies online at: https://www.albertsonscompanies.com/ Jill answers these questions: Would you share with us some of the most relevant ones that you feel shaped your career to this p...

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability. Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Follow Kellanova online at: https://www.kellanova.c...

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: Follow NielsenIQ on LinkedIn at: Follow NielsenIQ online at: Liz & Sri recap the key learnings from NIQ's recent Consumer 360 ...