Melissa Burdick

President at Pacvue

Innovative Business Strategist and eCommerce Thought Leader
•16+ years ecommerce experience
•Currently help brands develop ecommerce strategies and win online
•Helped launch the CPG (Consumer Packaged Goods) retail business on Amazon.com. Built a business from the ground up, evolving strategy to sell profitably online.
•Joined Amazon Media Group at inception. Launched the first vendor display ad. Created eCommerce ads, custom marketing programs for brands, and sponsorships that monetized Amazon’s programs such as Family, Student, Prime, Studios, and Fresh.

Skills: Retail, eCommerce, Designing for the Online Shelf, P&L Ownership, Buying, Vendor Negotiation and Management, Go-To Market Strategies, Digital Marketing, Display Advertising, Product Management, Working Cross-functionally

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

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Dec. 7, 2024

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024. This episode is sponsored by 84.51. Follow Karen Satterlie on LinkedIn here: https://www.linkedin.com/in/karensatterlie/ Follow Melissa Burdick on LinkedIn here: https://www.linkedin.com/in/melissaburdick/ Follow Barba...

Guests: Melissa Burdick , Barbara Connors

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Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick

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Oct. 29, 2022

Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick

A deep dive into the Sam’s Club Member Access Platform (MAP) retail media solution with Sam’s Club’s Austin Leonard and Pacvue’s Melissa Burdick

Guests: Melissa Burdick , Austin Leonard

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Late Mover Advantage in Retail Media with Albertsons Media Collective's Evan Hovorka & Pacvue's Melissa Burdick

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July 13, 2022

Late Mover Advantage in Retail Media with Albertsons Media Collective's Evan Hovorka & Pacvue's Melissa Burdick

The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence. Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Alberts...

Guests: Melissa Burdick , Evan Hovorka

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Feb. 22, 2021

Marketplace Advertising with Pacvue's Melissa Burdick

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved. What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings? How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does th...

Guest: Melissa Burdick

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