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The CPG Guys

Episodes

Nov. 6, 2024

Multi-Touch Attribution Measurement with Amazon’s Paula Despins

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads. This episode was recorded in Austin Texas during the annual Amazon unBoxed event. Follow Paula Despins on ...

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Nov. 2, 2024

Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchan…

The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint res...

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Oct. 31, 2024

Building Your Content Future with Contentful's Gabriel Dillon

The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bri...

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Oct. 30, 2024

Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick …

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and onlin...

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Oct. 29, 2024

Connected Stores with Instacart's David McIntosh

The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. T...

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Oct. 26, 2024

ERP makes it's Debut with DOSS' Wiley Jones

The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware...

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Oct. 23, 2024

Amazon unBoxed 2024 Recap

Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platfor...

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Oct. 19, 2024

Marketing Mix Effectiveness Leadership with NielsenIQ

The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price ...

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Oct. 17, 2024

Groceryshop 2024 Recap

In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference. For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News is...

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Oct. 12, 2024

From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mar…

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to bui...

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Oct. 9, 2024

Customer Personalization, Retail Media and Unified ID's with RR Donne…

The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement acros...

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Oct. 5, 2024

Integrating Store Planning, Merchandising, Sales & Marketing with 345…

The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Thin...

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Oct. 3, 2024

Streaming TV Media - CTV's Latest with Roku's Jake Piasecki

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming T...

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Oct. 1, 2024

It's all Content Experiences with Jonathan Phillips from Contentful

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences cu...

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Sept. 28, 2024

Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson

The CPG Guys are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adopt...

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Sept. 25, 2024

Corporate Success leads to Entrepreneurial Leadership with Sheila Nar…

The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grass...

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Sept. 21, 2024

The Transaction Moment with ADUSA's Bobby Watts and Rokt's Stephen Ri…

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization. This episode is sponsored...

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Sept. 19, 2024

Winning Strategies in Retail Media Performance Marketing with Glanbia…

The CPG Guys are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Find Jamie Williams on Linkedin at...

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Sept. 17, 2024

Omnichannel Mastery with Kettle & Fire's Niccolo Gloazzo

The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led ...

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Sept. 14, 2024

Consumer Marketing Excellence with RR Donnelley's Courtney McCants

The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’...

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Sept. 12, 2024

Global Media Connect with Uber’s Paul Wright

The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwi...

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Sept. 10, 2024

Engaging and Personalized Shopper Journey Content with Yann from VML …

The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel r...

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Sept. 7, 2024

Inflation and Private Label with NielsenIQ's Steve Zurek

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of t...

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Sept. 5, 2024

AI and Digital Creative with CreativeX CEO - Anastasia Leng

THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and h...

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