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The CPG Guys

Episodes

3P Marketplace Mechanics with Walmart's Matthew Smith
185
March 14, 2022

3P Marketplace Mechanics with Walmart's Matthew Smith

The CPG Guys , PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer. Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmit Follow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/ Follow Walmart Marketplace online at: http://marketplace.walmart.com Le...
Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider
184
March 12, 2022

Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider

The CPG Guys , PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and Casey Nider, Vice President, Business Development and Customer Experience from Brandshare, which creates omnichannel brand experiences to accelerate purchase conversion through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity. Th...
Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau
183
March 9, 2022

Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau

The CPG Guys , PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://walmartconnect.com/ Kara answers these questions: 1) Turner Broadcasting, Warner Media, Walt Disney ...
Zero Party Data Capture at Scale with Jebbit's Tom Coburn
182
March 5, 2022

Zero Party Data Capture at Scale with Jebbit's Tom Coburn

The CPG Guys , PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences drive 85% avg. completion rates and provide consumers with immediate value in exchange for relevant info...
Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury
181
March 2, 2022

Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury

The CPG Guys , PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results. This episode is brought to through a partnership with Amazon. Follow Ru Vallury on LinkedIn at: https://www.linkedin.com/in/ru-vallury-80825a2/ ...
The State of Retail Media with Skai's Nich Weinheimer
180
Feb. 26, 2022

The State of Retail Media with Skai's Nich Weinheimer

The CPG Guys , PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift. This episode is sponsored by Skai. Follow Nich Weinheimer on LinkedIn...
Every Brand Needs to be a Media Company with Wakeup Water's Tyler Dooley
179
Feb. 23, 2022

Every Brand Needs to be a Media Company with Wakeup Water's Tyler Dooley

The CPG Guys , PVSB and Sri are joined in this episode by Tyler Dooley, the founder & CEO of Wakeup Water, a purpose-driven health and wellness company that believes your happiness starts with what you put into your body. Follow Tyler Dooley on LinkedIn at: https://www.linkedin.com/in/tyler-dooley-a62317125/ Follow Wakeup Water on LinkedIn at: https://www.linkedin.com/company/wakeupwater/ Follow Wakeup Water online at: https://drinkwakeupwater.com/ Tyler answers these questions: 1) Your story st...
Dynamic Data Usage in Advertising Performance with NCSolution's Patrick Roman Gut & Snowflake's Rosemary Hua
178
Feb. 19, 2022

Dynamic Data Usage in Advertising Performance with NCSolution's Patrick Roman Gut & Snowflake's Rosemary Hua

The CPG Guys , PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snowflake, a global Data Cloud that delivers users a single seamless experience. NCSolutions is an official insights provider partner of Snowflake. This episode is sponsored by NCSolutions Follow Patrick Roman Gut on LinkedIn at: https://www.linkedin.com/in/patrickromangut/ Follow Rosemary Hua on Linked...
Advancing All Women with NextUp's Sarah Alter
177
Feb. 16, 2022

Advancing All Women with NextUp's Sarah Alter

The CPG Guys , PVSB and Sri are joined in this episode by Sarah Alter, The President & CEO of NextUp, formerly known as Network of Executive Women, whose mission is to advance all women in business Follow Sarah Alter on LinkedIn at: https://www.linkedin.com/in/sarah-alter-7492465/ Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/ Follow NextUp online at: http://www.nextupisnow.org Sarah answers these questions: 1) I mentioned that NextUp was a creation of thought leader...
Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach
176
Feb. 12, 2022

Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach

The CPG Guys , PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customers to rapidly assess and modify content to optimize performance using Syndigo’s unique integration of analytics throughout the entire product lifecycle. This episode is sponsored by Syndigo. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-detelich-5537714 Follow Pat Niersbach on...
Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp
175
Feb. 9, 2022

Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp

The CPG Guys , PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp on LinkedIn at: https://www.linkedin.com/in/mikeharp/ Follow Gopuff on LinkedIn at: https://www.linkedin.com/company/gopuff/ Learn about the Gopuff ad platform at: http://gopuff.com/go/ads Mike answers these questions: 1) Before we dive into the more detailed questions, can...
Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati
174
Feb. 2, 2022

Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati

The CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and curated e-commerce solutions. Its mission is to democratize industry access and opportunity by connecting local talent directly with consumers. Follow Disha Gulati on LinkedIn at: https://www.linkedin.com/in/disha-gulati Follow Here Here Market on LinkedIn at: https://www.linkedin.com/company/hereheremkt...
Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karlson
173
Jan. 31, 2022

Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karlson

The CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Follow Grant Steadman on LinkedIn at: https://www.linkedin.com/in/grantsteadman/ Follow Eric Karlson on LinkedIn at: https://www.linkedin.com/in/erickarlson/ Follow dunnhumby on LinkedIn at: https://www.linkedin.com...
Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash Kasinarasimhan
172
Jan. 29, 2022

Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash Kasinarasimhan

The CPG Guys , PVSB and Sri are joined in this episode by Jason Villano, Global Head of CPG strategy, and Kash Kasinarasimhan, Principal for CPG Strategy at Tredence, a provider of AI consulting & advanced prescriptive analytics that harmonizes data and humanizes experience to help companies efficiently accelerate their smart investments in AI. This is the first in a 2-episode partnership with Tredence. Follow Jason Villano on LinkedIn at: https://www.linkedin.com/in/jasonvillano/ Follow Kash Ka...
Building Equity & Prosperity Through Diversity Hiring with Hue's Fahad Khawaja
171
Jan. 26, 2022

Building Equity & Prosperity Through Diversity Hiring with Hue's Fahad Khawaja

The CPG Guys , Sri & PVSB , are joined in this episode by Fahad Khawaja, President & CMO of Hue, a social impact organization that exists to build equity and prosperity, for the health and wealth of our communities. They aim to amplify the voices of people of color in marketing, to increase our visibility, and to pave a path to help us all rise. Follow Fahad Khawaja on LinkedIn at: https://www.linkedin.com/in/fahadhk/ Follow Fahad on Twitter at: https://twitter.com/Fahad_Future Follow Hue on Li...
CES & NRF Recap with Omnicom Commerce Group's Bryan Gildenberg
170
Jan. 25, 2022

CES & NRF Recap with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with PVSB about key learnings from the 2022 CES and NRF Big Show events. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys ...
Kroger Precision Marketing with 84.51's Nancy Winé
169
Jan. 22, 2022

Kroger Precision Marketing with 84.51's Nancy Winé

The CPG Guys , Sri & PVSB , are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizi...
Sustainable eCommerce Capabilities with Coca-Cola's Joe Davis
168
Jan. 19, 2022

Sustainable eCommerce Capabilities with Coca-Cola's Joe Davis

The CPG Guys , Sri & PVSB , are joined in this episode by Joe Davis, VP North America eCommerce at The Coca-Cola Company, the world's most iconic brand and manufacturer of beverages loved by generations. Follow Joe Davis on LinkedIn at: https://www.linkedin.com/in/joe-davis-coca-cola/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Joe answers these questions: 1) The pandemic has transformed ...
Short Form Video And Live Streaming with Firework's Eva Wang
167
Jan. 17, 2022

Short Form Video And Live Streaming with Firework's Eva Wang

The CPG Guys , Sri & PVSB , are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert their website visitors. This is the third of a 3 part partnership episode series with Firework. Follow Eva Wang on LinkedIn at: https://www.linkedin.com/in/eva-wang-13964a91/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at: https://www.linkedin.com/compan...
Shoppable Media Meets Performance Marketing with Pear Commerce's Eric Martell
166
Jan. 15, 2022

Shoppable Media Meets Performance Marketing with Pear Commerce's Eric Martell

The CPG Guys , PVSB and Sri are joined in this episode by Eric Martell, Founder of Pear Commerce, a shoppable media advertising platform company that simplifies retail marketing by connecting CPG advertisements directly with retailers. Its mission is to provide complete transparency from the click of an ad to the purchase of a product. This is a partnership episode with Pear Commerce. Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce online at: ht...
Guest: Eric Martell
Building eCommerce Beer Brands with Pabst Brewing's Will Yen
165
Jan. 12, 2022

Building eCommerce Beer Brands with Pabst Brewing's Will Yen

The CPG Guys , Sri & PVSB , are joined in this episode by Will Yen, Director of National Accounts eCommerce at Pabst Brewing Company, a treasured protfolio of iconic American beer brands including Pabst Blue Ribbon, Jack Daniel's Country Cocktails, and others such as Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. Follow Will Yen on LinkedIn at: https://www.linkedin.com/in/will-yen/ Follow Pabst Brewing Company on LinkedIn at: https://www.linkedin.co...
Custom AI-Based Applications for CPG Companies with TheMathCompany's Aditya Kumbakonam
164
Jan. 8, 2022

Custom AI-Based Applications for CPG Companies with TheMathCompany's Aditya Kumbakonam

The CPG Guys , PVSB and Sri are joined in this episode by Aditya Kumbakonam, co-founder of TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization. This is the first in a 2-episode partnership with TheMathCompany. Follow Aditya Kumbakonam on LinkedIn at: https://www.linked...
DTC Digital Transformation with Colgate-Palmolive's Diana Haussling
163
Jan. 5, 2022

DTC Digital Transformation with Colgate-Palmolive's Diana Haussling

The CPG Guys , Sri & PVSB , are joined in this episode by Diana Haussling, VP & General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees. Follow Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/ Find Hello brand products at https://www.hello-products.com/ Find Tom's of Maine bra...
Data as a Strategic Asset with Mars' Paola Peretti & Tiger Analytics' Kishor Gummaraju
162
Jan. 1, 2022

Data as a Strategic Asset with Mars' Paola Peretti & Tiger Analytics' Kishor Gummaraju

HAPPY NEW YEAR! The CPG Guys , PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & Kishor Gummaraju, Chief Customer Officer of Tiger Analytics which develops bespoke insight solutions powered by data and technology for several Fortune 500 companies. This is a the second in a 2-episode partnership with Tiger Analytics where Paola and Kishor discuss opportuni...