Episodes
214
July 6, 2022
Omnichannel Growth in Uncertain Times with Nestlé USA's Veeral Shah
The CPG Guys, PVSB and Sri are joined in this episode by Veeral Shah, VP of Commercial Strategy & Development at Nestlé USA, the world’s largest CPG manufacturer. Follow Veeral Shah on LinkedIn at: https://www.linkedin.com/in/veshah/ Follow Nestlé USA on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé USA online at: https://www.nestleusa.com/ Veeral answers these questions: 1) Your story starts at University of Michigan and then touched a number of notable brands at...
213
July 2, 2022
2022 Mid-Year Retrospective with Sri & PVSB
In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022. Topics they cover: State of omnichannel - ecommerce or store - who is winning? Implosion of immediate delivery vertical The emergence of live streaming & video Influence of digital content on in-store sales DTC was hot during covid and is still the best mechanism for 1P, is it still the case? - why bother when you have capabilities like Fetch? Evol...
212
June 25, 2022
The ABCs of Retail Media with Mindshare's Jeff Malmad
In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division. Follow Jeff Malmad on LinkedIn ...
211
June 22, 2022
Omnichannel Acceleration with Mondelēz International's Cristina Marinucci
In this episode, PVSB speaks with Cristina Marinucci, Sr Director & Global Head of Shopper Insights & Analytics at Mondelēz International, an American multinational confectionery, food, and beverage company. Follow Cristina Marinucci on LinkedIn at: https://www.linkedin.com/in/cristinamarinucci/ Follow Mondelēz on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Mondelēz online at: https://www.mondelezinternational.com/ Cristina spoke to Peter while attending the 202...
210
June 18, 2022
Marketing Attribution with Catalina's Stacey Hawes
The CPG Guys, PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey. This episode is sponsored by Catalina. Follow Stacey Hawes on LinkedIn at: https://www.linkedin.com/in/stacey-hawes-38a4852/ Follow Catalina on LinkedIn at: https://www.linkedin.com/company/catalina-marketing/ Follow Catalina online at: https://www.ca...
Guest: Stacey Hawes
209
June 15, 2022
Brand Management in the Digital Era with Colgate-Palmolive's Dana Medema
The CPG Guys, Sri & PVSB, are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company. Follow Dana Medema on LinkedIn at: https://www.linkedin.com/in/dana-d-medema-she-her-hers-496328b/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/ Find Hello brand products at https://www.hello-products.com/ Dana answers these questions: 1) Would you start by walking us through your career pro...
208
June 11, 2022
3D Virtual Commerce with InContext Solutions's Melissa Jurgens & Lucas Blair
The CPG Guys, Sri & PVSB, are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences. This episode is sponsored by InContext Solutions. Follow InContext online at: http://incontextsolutions.com Follow InContext on LinkedIn at: https://www.linkedin.com/compa...
207
June 8, 2022
Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg
The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with Sri about the fast moving world of Retail Media. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http:/...
Guest: Bryan Gildenberg
206
June 4, 2022
Data Clean Rooms with Habu's Matt Kilmartin
The CPG Guys, PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. This episode is sponsored by Habu. Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/in/mattkilmartin/ Follow Habu on LinkedIn at: https://www.linkedin.com/company/habu-inc/ Follo...
Guest: Matt Kilmartin
205
June 1, 2022
Digital Cartwheels with DIGITS Agency's Dave Glaza
The CPG Guys, PVSB and guest host Andrea Leigh from the #fresh4 and Allume Group are joined in this episode by David Glaza, founder & CEO of DIGITS Agency, a specialty consulting agency. experienced in the strategy and execution of digital coupons, loyalty and personalization programs, bringing digital capabilities to physical stores. Follow David Glaza on LinkedIn at: https://www.linkedin.com/in/davidglaza/ Follow DIGITS on LinkedIn at: https://www.linkedin.com/company/digits-agency/ Follow DI...
Guest: Andrea Leigh
204
May 30, 2022
Omnichannel Performance Marketing with Reckitt's Imteaz Ahamed
The CPG Guys, PVSB and Sri are joined in this episode by Imteaz Ahamed, Director of Omnichannel Performance Marketing for Infant Nutrition at Reckitt, a consumer goods manufacturer whose mission is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/ Follow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/ Follow Reckitt online at: http://reckitt.com Imteaz answers these qu...
203
May 25, 2022
Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra
The CPG Guys, Sri & PVSB, are joined in this episode by: Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to driv...
202
May 25, 2022
Data-Driven Loyalty in Convenience Retail with Casey's Art Sebastian & Fetch Rewards' Kevin McGovern
The CPG Guys, Sri & PVSB, are joined in this episode by Art Sebastian, VP of Digital Experiences at Casey’s, a Fortune 500 company operating over 2,400 convenience stores, and Kevin McGovern, VP of Retail Partner Development at Fetch Rewards, a mobile loyalty platform. Follow Art Sebastian on LinkedIn at: https://www.linkedin.com/in/artsebastian Follow Casey’s on LinkedIn at: https://www.linkedin.com/company/caseys/ Follow Casey’s online at: https://www.caseys.com/ Download the Casey’s iOS ap...
201
May 21, 2022
Consumer 360 Live! with Walmart's Whitney Cook
The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cook, Senior Director of Omnichannel Transformation & Commercialization at Walmart Connect. Follow Whitney on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online at: http://walmartconnect.com This episode is sponsored by NielsenIQ and...
Guest: Whitney Cooper
200
May 18, 2022
Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallaire
The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online at: http...
Guest: Seth Dallaire
199
May 13, 2022
Retail Media Revolution with Skai's Nich Weinheimer
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift. This episode is sponsored by Skai. Follow Nich Weinheimer on Linke...
198
May 7, 2022
Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh
The CPG Guys, Sri & PVSB, are joined in this episode by: Taj Peeran, VP of Digital, Commerce & Brand Engagement at Reckitt Rahul Kumar Singh: Co-Founder at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidinc Follow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/ Follow Reckitt Online ...
197
April 30, 2022
Searchable Video Content with Vyrill's Ajay Bam & John Casey
The CPG Guys, Sri & PVSB, are joined in this episode by: Ajay Bam, CEO & Co-Founder at Vyrill John Casey, Director of Business Development at Vyrill This episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and more. Vyrill is a Google for fan video and creators, capturing who, what, where and when –inside mil...
196
April 23, 2022
Shopping List Marketing Technology with AdAdapted’s Molly McFarland
The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals. This episode is sponsored by AdAdapted. Follow Molly McFarland on LinkedIn at: https://www.linkedin.com/in/mollymmcfarland/ Follow AdAdapted on Linke...
195
April 20, 2022
Digital Shelf Fundamentals with B&G Foods Neha Mallik
The CPG Guys, PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Ortega & Spice Island. Follow Neha Mallik on LinkedIn at: https://www.linkedin.com/in/neha-gupta-mallik-0990a4a/ Follow B&G Foods on LinkedIn at: https...
194
April 16, 2022
Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov
The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.ai Follow Miro Dimitrov on LinkedIn at: https://www.linkedin.com/in/mirodimitrov/ Follow NWO.ai on LinkedIn at: https://www.linkedin.com/company/nwo-ai/ Follow NWO.ai...
193
April 13, 2022
From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman
The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Follow Mir on LinkedIn at: https://www.linkedin.com/in/mir-zaman-3519852/ Follow Spectrum Brands on LinkedIn a...
192
April 9, 2022
Powering RGM Through Scalable AI Solutions with Carlsberg Group's Silvana Dimitrov & The Math Company's Prajwal Revanasiddappa
The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization. This is the second of a 2-episode sponsor...
191
April 6, 2022
Non-Fungible Tokens with Doodles' Evan Keast
The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles on LinkedIn at: https://www.linkedin.com/company/doodlesllc/ Follow Doodles online at: https://doodle...