The place to talk retail media and consumer insights!
The CPG Guys

Episodes

Brand Management in the Digital Era with Colgate-Palmolive's Dana Medema
209
June 15, 2022

Brand Management in the Digital Era with Colgate-Palmolive's Dana Medema

The CPG Guys , Sri & PVSB , are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company. Follow Dana Medema on LinkedIn at: https://www.linkedin.com/in/dana-d-medema-she-her-hers-496328b/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/ Find Hello brand products at https://www.hello-products.com/ Dana answers these questions: 1) Would you start by walking us through your career prog...
3D Virtual Commerce with InContext Solutions's Melissa Jurgens & Lucas Blair
208
June 11, 2022

3D Virtual Commerce with InContext Solutions's Melissa Jurgens & Lucas Blair

The CPG Guys , Sri & PVSB , are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences. This episode is sponsored by InContext Solutions. Follow InContext online at: http://incontextsolutions.com Follow InContext on LinkedIn at: https://www.linkedin.com/company...
Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg
207
June 8, 2022

Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with Sri about the fast moving world of Retail Media. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPG...
Data Clean Rooms with Habu's Matt Kilmartin
206
June 4, 2022

Data Clean Rooms with Habu's Matt Kilmartin

The CPG Guys , PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. This episode is sponsored by Habu. Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/in/mattkilmartin/ Follow Habu on LinkedIn at: https://www.linkedin.com/company/habu-inc/ Follow H...
Digital Cartwheels with DIGITS Agency's Dave Glaza
205
June 1, 2022

Digital Cartwheels with DIGITS Agency's Dave Glaza

The CPG Guys , PVSB and guest host Andrea Leigh from the #fresh4 and Allume Group are joined in this episode by David Glaza, founder & CEO of DIGITS Agency, a specialty consulting agency. experienced in the strategy and execution of digital coupons, loyalty and personalization programs, bringing digital capabilities to physical stores. Follow David Glaza on LinkedIn at: https://www.linkedin.com/in/davidglaza/ Follow DIGITS on LinkedIn at: https://www.linkedin.com/company/digits-agency/ Follow DI...
Guest: Andrea Leigh
Omnichannel Performance Marketing with Reckitt's Imteaz Ahamed
204
May 30, 2022

Omnichannel Performance Marketing with Reckitt's Imteaz Ahamed

The CPG Guys , PVSB and Sri are joined in this episode by Imteaz Ahamed, Director of Omnichannel Performance Marketing for Infant Nutrition at Reckitt, a consumer goods manufacturer whose mission is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/ Follow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/ Follow Reckitt online at: http://reckitt.com Imteaz answers these que...
Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra
203
May 25, 2022

Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra

The CPG Guys , Sri & PVSB , are joined in this episode by: Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better ...
Data-Driven Loyalty in Convenience Retail with Casey's Art Sebastian & Fetch Rewards' Kevin McGovern
202
May 25, 2022

Data-Driven Loyalty in Convenience Retail with Casey's Art Sebastian & Fetch Rewards' Kevin McGovern

The CPG Guys , Sri & PVSB , are joined in this episode by Art Sebastian, VP of Digital Experiences at Casey’s, a Fortune 500 company operating over 2,400 convenience stores, and Kevin McGovern, VP of Retail Partner Development at Fetch Rewards, a mobile loyalty platform. Follow Art Sebastian on LinkedIn at: https://www.linkedin.com/in/artsebastian Follow Casey’s on LinkedIn at: https://www.linkedin.com/company/caseys/ Follow Casey’s online at: https://www.caseys.com/ Download the Casey’s iOS app...
Consumer 360 Live! with Walmart's Whitney Cooper
201
May 21, 2022

Consumer 360 Live! with Walmart's Whitney Cooper

The CPG Guys , Sri & PVSB , are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & Commercialization Follow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online at: http://walmartconnect.com This episode is sponsored by NielsenIQ and was recorded...
Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallaire
200
May 18, 2022

Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallaire

The CPG Guys , Sri & PVSB , are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online at: http:...
Retail Media Revolution with Skai's Nich Weinheimer
199
May 13, 2022

Retail Media Revolution with Skai's Nich Weinheimer

The CPG Guys , PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift. This episode is sponsored by Skai. Follow Nich Weinheimer on LinkedIn...
Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh
198
May 7, 2022

Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh

The CPG Guys , Sri & PVSB , are joined in this episode by: Taj Peeran, VP of Digital, Commerce & Brand Engagement at Reckitt Rahul Kumar Singh: Co-Founder at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidinc Follow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/ Follow Reckitt Online at: http:/...
Searchable Video Content with Vyrill's Ajay Bam & John Casey
197
April 30, 2022

Searchable Video Content with Vyrill's Ajay Bam & John Casey

The CPG Guys , Sri & PVSB , are joined in this episode by: Ajay Bam, CEO & Co-Founder at Vyrill John Casey, Director of Business Development at Vyrill This episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and more. Vyrill is a Google for fan video and creators, capturing who, what, where and when –inside millions of...
Shopping List Marketing Technology with AdAdapted’s Molly McFarland
196
April 23, 2022

Shopping List Marketing Technology with AdAdapted’s Molly McFarland

The CPG Guys , PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals. This episode is sponsored by AdAdapted. Follow Molly McFarland on LinkedIn at: https://www.linkedin.com/in/mollymmcfarland/ Follow AdAdapted on LinkedIn...
Digital Shelf Fundamentals with B&G Foods Neha Mallik
195
April 20, 2022

Digital Shelf Fundamentals with B&G Foods Neha Mallik

The CPG Guys , PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Ortega & Spice Island. Follow Neha Mallik on LinkedIn at: https://www.linkedin.com/in/neha-gupta-mallik-0990a4a/ Follow B&G Foods on LinkedIn at: http...
Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov
194
April 16, 2022

Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov

The CPG Guys , PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.ai Follow Miro Dimitrov on LinkedIn at: https://www.linkedin.com/in/mirodimitrov/ Follow NWO.ai on LinkedIn at: https://www.linkedin.com/company/nwo-ai/ Follow NWO.ai o...
From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman
193
April 13, 2022

From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman

The CPG Guys , PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Follow Mir on LinkedIn at: https://www.linkedin.com/in/mir-zaman-3519852/ Follow Spectrum Brands on LinkedIn a...
Powering RGM Through Scalable AI Solutions with Carlsberg Group's Silvana Dimitrov & The Math Company's Prajwal Revanasiddappa
192
April 9, 2022

Powering RGM Through Scalable AI Solutions with Carlsberg Group's Silvana Dimitrov & The Math Company's Prajwal Revanasiddappa

The CPG Guys , PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization. This is the second of a 2-episode sponsorsh...
Non-Fungible Tokens with Doodles' Evan Keast
191
April 6, 2022

Non-Fungible Tokens with Doodles' Evan Keast

The CPG Guys , PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles on LinkedIn at: https://www.linkedin.com/company/doodlesllc/ Follow Doodles online at: https://doodle...
Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra
190
April 2, 2022

Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra

The CPG Guys , Sri & PVSB , are joined in this episode by: Dave Young, VP of CPG Partnerships at Shipt Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo onlin...
Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry
189
March 30, 2022

Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry

The CPG Guys , PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education. Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/ Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/ Follow The DSI online at: https://www.digitalshelfinstitute.org/ ...
Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz's Frank Cervi
188
March 26, 2022

Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz's Frank Cervi

The CPG Guys , Sri & PVSB , are joined in this episode by: Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz International Mayur Rustagi: Co-Founder and CTO at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidinc Follow Mayur on LinkedIn at: https://www.linkedin.com/in/r...
Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Harris
187
March 23, 2022

Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Harris

The CPG Guys , PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey. Follow Candace on LinkedIn at: https://www.linkedin.com/in/candacevictoria/ Follow MYAVANA on LinkedIn at: https://www.linkedin.com/company/myavana/ Follow MYAVANA online at: http://myavana.com Candace answers these questions: 1) Take us through ...
Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall
186
March 19, 2022

Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall

The CPG Guys , Sri & PVSB , are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linked...