Episodes
238
Nov. 2, 2022
Building Baskets Through Shoppable Recipes with Grocery Shopii's Katie Hotze
The CPG Guys Sri & PVSB are joined in this episode by Katie Hotze, the founder & CEO of Grocery Shopii, a white label application that adds personalized meal planning directly into a grocer’s e-commerce platform. Follow Katie Hotze on LinkedIn at: https://www.linkedin.com/in/katie-hotze/ See Katie's episode of "Unicorn Hunters" at: https://unicornhunters.com/grocery-shopii/ Follow Grocery Shopii on LinkedIn at: https://www.linkedin.com/company/groceryshopii/ Follow Grocery Shopii online at: http://groceryshopii.com
237
Oct. 31, 2022
How to Win in 3P at Scale with Walmart Marketplace's Matthew Smith
The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer. Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmit Follow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/ Follow Walmart Marketplace online at: http://marketplace.walmart.com Le...
236
Oct. 29, 2022
Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick
A deep dive into the Sam’s Club Member Access Platform (MAP) retail media solution with Sam’s Club’s Austin Leonard and Pacvue’s Melissa Burdick
Guests: Melissa Burdick , Austin Leonard
235
Oct. 24, 2022
Upskilling your Workforce for eCommerce with Allume Group's Andrea K. Leigh
The CPG Guys, Sri ais joined in this episode by Andrea K. Leigh, co-host of the Fresh Four and Founder & CEO of Allume Group, the first eCommerce knowledge network. Their mission is to equip brands and those who work with them with the information and skills they need to be successful online. Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/about/ Follow Allume Group online at: https://allume...
234
Oct. 18, 2022
Retail Media Performance Measurement with Albertsons Media Collective's Claire Wyatt
The CPG Guys, PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Claire Wyatt on LinkedIn at: https://www.linkedin.com/in/clairewyatt/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Claire answers these question...
Guest: Claire Wyatt
233
Oct. 8, 2022
Scaling a Consumer Engagement Platform with Fetch's Wes Schroll
The CPG Guys, PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users. This episode was recorded at the 2022 Groceryshop conference in Las Vegas, NV Follow Wes Schroll on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/ Follow Fetch on LinkedIn at: https://www.linkedin.com/company/fetch-rewards Follow Fetch online at: http://partners.fetchrewards.com Wes a...
232
Oct. 5, 2022
Building Omnichannel Brands with Haleon's Rachel Marler
The CPG Guys, PVSB and Sri are joined in this episode by Rachel Marler, Chief Customer Officer of Haleon, the newly rebranded spinoff from GSK Consumer Healthcare. Haleon plc is a British multinational consumer healthcare company. It is the largest consumer healthcare business in the world, with brands including Sensodyne toothpaste, Panadol and Advil painkillers and Centrum vitamins. Follow Rachel Marler on LinkedIn at: https://www.linkedin.com/in/rachel-marler-rkm/ Follow Haleon LinkedIn at...
231
Sept. 28, 2022
The State of Private Label in CPG Retail with Cornell's Dan Hooker
The CPG Guys, PVSB and Sri are joined in this episode by Dan Hooker, Senior Lecturer at Cornell University's Johnson College of Business Follow Dan Hooker on LinkedIn at: https://www.linkedin.com/in/hookerdaniel/ Follow The Johnson College of Business on LinkedIn at: https://www.linkedin.com/school/cornelljohnsonmba/ Follow Cornell Executive Education at: https://www.linkedin.com/company/cornell-university-retail-programs/ Dan answers these questions: 1) Why do retailers market private la...
230
Sept. 24, 2022
Responsive Dynamic Personalization with J&J's Aliya Ali & Aki Tech's Risa Crandall
The CPG Guys, PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence company that empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies. Follow Aliya Ali on LinkedIn at: https://www.linkedin.com/in/aliya-ali-3aa01244/ ...
Guest: Risa Crandall
229
Sept. 17, 2022
Scaling Brand Content Creation with It's Rapid's Dave Feinleib
The CPG Guys,, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It's Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have established. A special appearance by Bryan Gildenberg, host of The Gildenberg Omnicomment, is made in this episode.
228
Sept. 10, 2022
Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez
The CPG Guys, PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. This episode is sponsored by Epsilon. Follow Dan Perez on LinkedIn at: https://www.linkedin.com/in/dan-perez-37b2395/ Schedule a strategy session with the Epsilon CPG team - https://cale...
227
Sept. 7, 2022
Operating in a Disruptive Omnichannel Environment with Bayer's Chris Haimbach
The CPG Guys, PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science fields of health care and agriculture. Follow Chris Haimbach on LinkedIn at: https://www.linkedin.com/in/chris-haimbach-4bb7193/ Follow Bayer on LinkedIn at: https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/en/us/bayer-united-states-of-ameri...
226
Sept. 3, 2022
End of Summer Rank Punditry with Bryan Gildenberg
Bryan Gildenberg, host of the Gildenberg Omnicomment LinkedIn Video Series, joins Sri & PVSB for a conversation on rank punditry.
225
Aug. 31, 2022
A Northern Perspective on Omnichannel Transformation with Mars Canada's Chantal Templeton
The CPG Guys, PVSB and Sri are joined in this episode by Chantal Templeton, GM of Mars Canada. With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™ Follow Chantal Templeton on LinkedIn at: https://www.linkedin.com/in/chantal-templeton-4a269012/ Follow Mars on LinkedIn at: https://www.linkedin.com/company/mars/ Follow Mars onlin...
224
Aug. 27, 2022
Efficient Digital Shelf Operations with CommerceIQ's Guru Hariharan
The CPG Guys, Sri & PVSB, are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers. Follow Guru on LinkedIn at: https://www.linkedin.com/in/gurushyam/ Follow CommerceIQ on LinkedIn at: https://www.linkedin.com/company/commerceiq/ Follow CommerceIQ online at: https://commerceiq.ai/ Guru answers the followin...
223
Aug. 24, 2022
Data-Enabled Streaming TV with 84.51˚'s Michael Schuh & Roku's Alannah Pawlik
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2...
222
Aug. 10, 2022
Brand Pages & Shoppable Display Ads with Instacart's Ryan Mayward
The CPG Guys, PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/ Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/ Follow Instac...
220
Aug. 3, 2022
Leadership in an Omnichannel Matrix with Anheuser-Busch InBev's Carolyn Brown
The CPG Guys, PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol. Follow...
219
July 30, 2022
More More More Content with The Retail Media Minute, The Gildenberg Omnicomment & The CPG Scoop
This episode explores 3 new content additions to the CPG Guys community. Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growth) will be featured in “The Retail Media Minute” on the CPG Guys LinkedIn page. Jeff will highlight important issues related to driving success in retail media. On Thursdays, the CPG Guys LinkedIn page will feature The Gildenberg Omnicomment. Bryan Gildenberg, SVP of Comme...
219
July 27, 2022
Digital Commerce in Snacking with Mondelēz International's Francesca Hahn
The CPG Guys, PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods. Follow Francesca Hahn on LinkedIn at: https://www.linkedin.com/in/francesca-hahn/ Follow Mondelēz International on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Mondelēz International online at: https://www.mondelezinternational.com/ Francesca answers these questions: 1) Your...
218
July 20, 2022
Building An Authentic Feminine Care Brand with Lola's Monica Belsito
The CPG Guys, PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding portfolio of trusted products and candid information for you to make deliberate decisions about your reproductive health. From your first period to your last hot flash (and beyond!), we’ve got you covered. Founded and led by women, LOLA is on a mission to reshape the conversatio...
217
July 16, 2022
Personified Digital Advertising with Ogury's Drew Childers
The CPG Guys, PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the r...
216
July 13, 2022
Late Mover Advantage in Retail Media with Albertsons Media Collective's Evan Hovorka & Pacvue's Melissa Burdick
The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence. Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Alberts...
Guests: Melissa Burdick , Evan Hovorka
215
July 9, 2022
Amazon/eCommerce Data Strategy with Intentwise's Sreenath Reddy
The CPG Guys, PVSB and Sri are joined in this episode by Sreenath Reddy, founder of Intentwise, a technology platform that empowers professional advertisers, large-scale aggregators, and high-volume agencies with recommendations, automation, competitive intelligence, and data infrastructure for Amazon, Instacart, Target, and more. This episode is sponsored by Intentwise. Follow Sreenath Reddy on LinkedIn at: https://www.linkedin.com/in/sreenathkreddy/ Follow Intentwise on LinkedIn at: https:...