Episodes
285
May 27, 2023
Decision Optimization Through Predictive Analytics with Keen's Greg Dolan
The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. This episode is spo...
Guest: Greg Dolan
285
May 20, 2023
Modernizing Brand & Retail Technology Stacks with Amazon Web Services' Justin Honaman
The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825 CPG Guys Web...
284
May 13, 2023
Shoptalk Europe 2023 Recap with Bryan & PVSB
In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain. Topics the CPG Guys cover: 1) Generative AI & Chat GPT 2) Metaverse 3) Retail Media beyond Amazon 4) What happened to China as a focus market? 5) Shoptalk Meetups 6) Brands appeared in force 7) In-store Retail Media 8) Amazon's pan-European data lake 9) Sustainability 10) Supply Chain & 3P CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Sc...
283
May 9, 2023
Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Dams
The CPG Guys are joined in this episdoe by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP. This episode is sponsored by Gain Theory. Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/ Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/ Follow Gain Theory online at: https://www.gai...
282
May 6, 2023
Dismantling Workplace Gender Bias with Lori Tauber Marcus and Cie Nicholson (Part 2)
Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in part II of our conversation to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey. To learn more about The Band of Sisters, visit: http://thebandofsisters.com To purchase “You Should Smile More” visit: https:/...
281
May 4, 2023
Cocktail Renaissance with Q Mixers' Bob Arnold
The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores nationwide. Follow Bob Arnold on LinkedIn at: https://www.linkedin.com/in/bob-arnold-972a253/ Follow Q Mixers on LinkedIn at: https://www.linkedin.com/company/q-mixers/ Follow Q Mixers online at: https://qmixers.com/ Bob answers the following questions: 1) Bob, your career ...
280
April 29, 2023
Fulfillment Services with Walmart Marketplace's Jaré Buckley-Cox
The CPG Guys are joined in this episode by Jaré Buckley-Cox, Vice President of Fulfillment Services at Walmart Marketplace, a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Sellers have control over their business, including inventory, retail pricing, fulfillment, and customer care. Follow Jaré on LinkedIn at: https://www.linkedin.com/in/jare-buckley-cox-bb30657/ Follow Walmart Marketplace on LinkedIn at: h...
279
April 26, 2023
Building Collaborative Brand Media Plans with Albertsons Media Collective's Harvey Ma
The CPG Guys, PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/harveyma8/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Part I with Evan Hovorka - http://cpgguys.com/amc-pacvue/ Part II wi...
Guest: Harvey Ma
278
April 22, 2023
The Evolution of Food & Beverage eCommerce with PepsiCo's Vince Jones
The CPG Guys are joined by Vince Jones, SVP/GM and Global head of eCommerce at PepsiCo, whose are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream – that generate more than $1 billion each in estimated annual retail sales. Fol...
Guest: Vince Jones
277
April 15, 2023
Sustainability & Transformation with Albertsons Suzanne Long
The CPG Guys are joined by Suzanne Long, Chief Sustainability and Transformation Officer at Albertsons Companies, one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia, 22 distribution centers and 19 manufacturing plants. Follow Suzanne Long on LinkedIn at: https://www.linkedin.com/in/suzanne-long-b948a83/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Learn about Albertsons c...
Guest: Suzanne Long
276
April 12, 2023
The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman
The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead. Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/ Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/ Follow Insider Intelligence onli...
Guest: Andrew Lipsman
275
April 8, 2023
Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs
The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data. Follow Lex Jospehs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/ Follow Sa...
Guest: Lex Josephs
274
April 5, 2023
WPP Commerce Event Recap with VMLY&R Commerce's Beth Ann Kaminkow & GroupM Nexus' Ji Kim
The CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies. Follow Beth Ann Kaminkow on LinkedIn at: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/ Follow VMLY&R Commerce on LinkedIn at: https://www.linkedin.com/company/vmlyrcommerce/ Follow VMLY&R Cmmerce online at: https://www.vmlyrcommerce.com/ Follow Ji Kim on LinkedIn at: https://www.linkedin.com/in/jiyoungk/ Follow GroupM Nexus...
273
March 27, 2023
Shelf Edge In-Store Media That Converts with Vestcom's Shock Torem
The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth. This episode is sponsored by Vestcom. Follow Shock Torem on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom on LinkedIn at: https://www.linke...
Guest: Shock Torem
272
March 24, 2023
In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen
The CPG Guys are joined by Chris Riegel CEO of STRATACACHE & Jonathan Rosen SVP, Content Strategy & Consumer Experience at PRN, a STRATACACHE company. The STRATACACHE family of companies, which includes PRN and SCALA, is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Their retail solutions allow them to be partners in creating an in-store evolution, fitting into a retailer’s existing ecosystem by connecting different technologies to t...
Guest: Chris Riegel
271
March 21, 2023
Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell
The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics. Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/...
Guest: Eric Martell
270
March 15, 2023
Perishable Food eCommerce Imperatives with Hostess Brands' Bret Thurston
The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands. Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/ Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/ Follow Hostess Brands online at: https://www.hoste...
269
March 11, 2023
Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall
The CPG Guys, PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies, an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode...
268
March 8, 2023
Retail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff Malmad
The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization. This episode was recorded in January at CES in Las Vegas, NV. Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/ Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/ Follow Group M online at: https://www.groupm.com/ Follow Jeff Malmad on LinkedIn at: https://www.linkedin.c...
267
March 4, 2023
One Platform TV Advertising with NBC Universal's Bob Perry
The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Follow Bob Perry on LinkedIn at: https://www.linkedin.com/in/bob-perry-8...
266
March 1, 2023
Commerce Marketing in the Era of Retail Media with Tyson Foods' Andrea McGovern Galo
The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/ Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/ Follow Tyson Foods online at: https://www.tysonfoods.com/ Andrea answers these questions: 1) Andrea, what dr...
Guest: Andrea McGovern Galo
265
Feb. 25, 2023
Shoptalk 2023 with Sophie Wawro & Anil Aggarwal
The CPG Guys speak with Sophie Wawro, Global President of Shoptalk & Groceryshop and Anil Aggarwal, CEO of Personatech REGSITER FOR SHOPTALK BY MARCH 3 AT: https://shoptalk.com/us Follow Sophie Wawro on LinkedIn at: https://www.linkedin.com/in/sophiewawro/ Follow Shoptalk on LinkedIn at: https://www.linkedin.com/company/shoptalk/ Follow Anil Aggarwal on LinkedIn at: https://www.linkedin.com/in/anildaggarwal/ Follow Personatech on LinkedIn at: https://www.linkedin.com/company/personatechinc/ F...
Guest: Sophie Wawro
264
Feb. 22, 2023
Grow: The Essential Guide to Getting Promoted with Randy Ornstein
The CPG Guys speak with Randy Ornstein, Sr Director of Alcohol at Gopuff & Author of the new book "Grow: the Essential Guide to Getting Promoted." Follow Randy Ornstein on LinkedIn at: https://www.linkedin.com/in/randy-ornstein-b23b923/ Purchase his new book at: https://a.co/d/5kd8cWS Randy answers these questions: 1) Randy, why don’t you start by sharing with us a bit of your professional background so our audience has a better understanding of your expertise? 2) What prompted you to write t...
263
Feb. 15, 2023
Building a Retail Media Business with Google's Shawn McGahee
The CPG Guys speak with Shawn McGahee, Head of Retail Media at Google. Follow Shawn McGahee on LinkedIn at: https://www.linkedin.com/in/smcgahee Contact Shawn at: smcgahee@google.com Learn about Google’s Retail Media solutions at: https://services.google.com/fh/files/blogs/building_a_retail_media_business_with_google.pdf Shawn answers these questions: 1) Would love to start with understanding your professional journey and some of the key pivot points that led you to your current role at Googl...