The CPG Guys

Episodes

310
Aug. 23, 2023

How Retail Media is Disrupting Marketing Structures with WARC’s Gregory Grudzinski

The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985. Follow Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/ Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/ Follow WARC online at: http://warc.com Follow the Digital Shelf Institute on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/ ...
309
Aug. 19, 2023

Customer-Centric Analytics & Intelligence with Albertsons’ Lisa Kinney

The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States. Follow Lisa Kinney on LinkedIn at: https://www.linkedin.com/in/lisa-kinney-4499b12/ Follow Albertsons on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons online at: https://www.albertsonscompanies.com/ Lisa answers these questions: 1) Customer-centric insights & analytics are at th...
Guest: Lisa Kinney
308
Aug. 16, 2023

Championing Asia-Pacific Creators with Gold House’s Bing Chen & Jeremy Tran

Description : The CPG Guys are joined in this episode by Bing Chen & Jeremy Tran, co founder of the Asian focused impact VC - Gold House. This is a spirited conversation on being Asian in the workplace and career aspirations. Follow Bing Chen on LinkedIn at: https://www.linkedin.com/in/bingchen/ Follow Jeremy Tran on LinkedIn at: https://www.linkedin.com/in/jeremytran/ Follow Gold house on LinkedIn at: https://www.linkedin.com/company/goldhouseco/ Follow Gold house online at: https://goldhou...
307
Aug. 12, 2023

The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen

The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007 Follow Troy Treangen on LinkedIn at: https://www.linkedin.com/in/troy-treangen-800a841 F...
306
Aug. 9, 2023

Consumer-Centric Omnichannel Strategy with Coca-Cola's Simon Miles

The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: 1) Let’s discuss the current state of digital commerce. Industry insiders talk about the “return to stores.”...
Guest: Simon Miles
305
Aug. 5, 2023

Lifestyle Marketing with Macy’s Media Network’s Melanie Zimmermann

The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store. Follow Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/in/melanie-zimmermann-6637013a/ Follow Macy’s Media Network on LinkedIn at: https://www.linkedin.com/company/macy/ Follow Macy’s Media Network online at: https://www.macysmedianetwork.com/ Melanie answers these questions: 1) What was your vision for Macy’s Media Network to...
304
Aug. 2, 2023

Healthcare and You - The Natural Way with Mend Nutrition’s Eziah Syed

The CPG Guys are joined in this episode by the co founder and CEO of Mend Nutrition, Eziah Syed. From the home page of the company - Mend is the scientifically proven way to heal and enhance your body faster. Our discussion covers preventive healthcare vs. remedial and how natural nutrition may make a difference with lifestyle choices. Follow Eziah Syed on LinkedIn at: https://www.linkedin.com/in/eziah/ Follow Mend nutrition on LinkedIn at: https://www.linkedin.com/company/mend-nutrition/ Follo...
303
July 26, 2023

From Sam's Club Retail Media to Scaled Entrepreneurship with Steven H. Carroll

The CPG Guys are joined in this episode by repeat second time guest, CEO of Kelso industries, a holding company of over 10 HVAC companies operating in 13 states. We know Steve from his days as director of retail media at Sam's club. He was our guest in the fall of 2020. Follow Steve Carroll on LinkedIn at: https://www.linkedin.com/in/stevenhcarroll/ Follow Kelso industries on LinkedIn at: https://www.linkedin.com/company/kelso-industries-llc/ Follow Kelso industry's website : https://kelso-indu...
302
July 22, 2023

Targeting Shoppers by DIY Project with The Home Depot's Melanie Babcock-Brown

The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores. Follow Melanie Babcock-Brown on LinkedIn at: https://www.linkedin.com/in/melaniebabcock/ Follow Home Depot on LinkedIn at: https://www.linkedin.com/company/the-home-depot/ Follow Retail Media+ online at: https://www.homedepot.com/c/Retail_Media_Advertising_Solutions Melanie answers these questio...
301
July 19, 2023

Generative AI with Applied Intelligence's Imteaz Ahamed

The CPG Guys are joined in this episode by Imteaz Ahamed, Host of the Applied Intelligence podcast which is at the intersection of AI, people and getting stuff done. Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence Newsletter on LinkedIn at: https://www.linkedin.com/newsletters/7058063714679152640/ Subscribe to Applied Intelligence on Apple Podcasts at: https://podcasts.apple.com/us/podcast/applied-intelligence/id1692067628 Imteaz ...
300
July 15, 2023

Retail Ad Tech Innovation with Kroger Precision Marketing's Cara Pratt

EPISODE 300 The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger. Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pratt-2429614/ Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/ Follow Kroger Precision Marketing online at: https://www.krogerprecisionmarketing.com/ Follow 84.51 online at: https://www.8451.com/ Cara answers these questions: 1) Most people think of ret...
Guest: Cara Pratt
299
July 12, 2023

The Retail Media Revolution with NIQ's Jamie Clarke

The CPG GUYS are joined in this episode by head of North American retail at Nielsen IQ, the world’s leading consumer intelligence company. This episode is sponsored by NielsenIQ. Follow Jamie Clarke on LinkedIn at https://www.linkedin.com/in/jamie-clarke-20943125/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow NielsenIQ at : https://nielseniq.com/global/en/ Jamie answers the following questions : Let's hit the hottest topic in CPG and retail land - our...
298
July 8, 2023

Clean Rooms & Amazon Marketing Cloud with Ascential Digital Commerce's Keerat Sharma

The CPG Guys are joined in this episode by Keerat Sharma, EVP of Insights at Ascential Digital Commerce, the holding company that includes Flywheel, Spotlight, Edge, Whytespyder & Perpetua. Follow Keerat Sharma on LinkedIn at: https://www.linkedin.com/in/keerat/ Follow Ascential DIgital Commerce on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/mycompany/ Follow Ascential DIgital Commerce online at: https://www.flywheeldigital.com/ Keerat answers these questions: 1) What is a ...
296
July 5, 2023

Building a Soulful Healthy Foods Brand with A Dozen Cousins' Ibraheem Basir

The CPG Guys are joined in this episode by Ibraheem Basir, Founder & CEO of A Dozen Cousins, a natural food brand that makes convenience side dishes inspired by traditional Creole, Caribbean and Latino recipes. Their product lines include authentic ready-to-eat beans and rice. Follow Ibraheem Basir on LinkedIn at: https://www.linkedin.com/in/ibraheembasir/ Follow A Dozen Cousins on LinkedIn at: https://www.linkedin.com/company/a-dozen-cousins/ Follow A Dozen Cousins online at: https://adozencou...
295
July 1, 2023

Retail Media Summit 2023 Recap

The CPG Guys co-hosts PVSB and Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023. Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: https://allumegroup.com/ Follow the Path to Purchase Institute online at: http://p2pi.org Andrea, Bryan & PVSB rec...
Guest: Andrea Leigh
294
June 28, 2023

Engineering Retail Media with Albertsons Media Collective's Sravanthi Muppidi

The CPG Guys are joined in this episode by Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective, the retail media division of Albertsons Companies. Follow Sravanthi Muppidi on LinkedIn at: https://www.linkedin.com/in/sravanthi-muppidi/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Sravanthi answers these questions: 1) The last 14 ...
June 24, 2023

Harnessing The Power of The Everyday Purchase with CVS Media Exchange's Parbinder Dhariwal

The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/ Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/ Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ Parbinder answers these questions: 1) Would you walk...
293
June 21, 2023

Advertising to Luxury Shoppers with Nordstrom's Aaron Dunford

The CPG Guys are joined in this episode by Aaron Dunford, Senior Director of the Nordstrom Media Network, an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Rack customers via on- and off-site media campaigns. Follow Aaron Dunford on LinkedIn at: https://www.linkedin.com/in/aarondunford/ Follow Nordstrom on LinkedIn at: https://www.linkedin.com/company/nordstrom/ Follow Nordstrom Media Network online at: https://www.nordstrom.com/browse/about/nordstrom-me...
292
June 17, 2023

The State of CPG Innovation with NIQ's Jenny Frazier & Justin Belgiano

The CPG Guys are joined in this episode by Jenny Frazier Omni-Solutions Commercial Leader for the US & Justin Belgiano SVP NA Retail Measurement Products at NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive ana...
291
June 14, 2023

Prestige Skincare with CP Skin Health's Andrew Freeman

The CPG Guys are joined in this episode by Andrew Freeman, VP North America eCommerce at CP Skin Health, a division of Colgate-Palmolive Company. Their mission is to be a caring, inclusive, innovative growth company that transforms and protects skin health through professionally endorsed skincare that improves people's lives. Portfolio brands include eltaMD, Filorga and PCA skin. Follow Andrew Freeman on LinkedIn at: https://www.linkedin.com/in/andrewlfreeman/ Follow CP Skin Health Group on Lin...
290
June 10, 2023

Building Healthy Food Brands with Simple Food Ventures’ Greer Tessler & Luke Goldstein

The CPG Guys are joined in this episode by Greer Tessler & Luke Goldstein, co-founders of Simple Food Ventures, an early-stage venture capital firm that invests in the future of healthy foods and products. SFV’s partnership with the Albertsons Companies helps their protfolio brands with omnichannel distribution. Follow Greer Tessler on LinkedIn at: https://www.linkedin.com/in/greer-tessler-50256640/ Follow Luke Goldstein on LinkedIn at: https://www.linkedin.com/in/luke-goldstein-a90093159/ Foll...
289
June 7, 2023

Flipping Over Veggie Burgers with Actual Veggies' Hailey Swartz

The CPG Guys are joined in this episode by Hailey Swartz, co-founder of Actual Veggies, a manufacturer of chef-crafted, fresh & refrigerated burgers that celebrate vegetables instead of trying to mask them. Follow Hailey Swartz on LinkedIn at: https://www.linkedin.com/in/haileyswartz/ Follow Actual Veggies on LinkedIn at: https://www.linkedin.com/company/actual-veggies/ Follow Actual veggies online at: https://actualveggies.com/ Hailey answers these questions: 1) Hailey, your career has some ...
288
June 3, 2023

Sports Marketing to Advancing Women with NextUp's Lisa Baird

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women. Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/ Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/ Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions: 1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the...
Guest: Lisa Baird
287
May 31, 2023

Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets. Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/ Follow Uber Advertising online at: https://www.uber.com/us/en/advertising/ Dr. Grether ...