Episodes

The CPG Guys welcome Cyndi Loza, Managing Editor - Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey. Follow Cyndi on LinkedIn at: https://www.linkedin.com/in/cyndiloza/ Follow Path to Purchase Institute on LinkedIn at: https://www.linkedin.com/company/the-path-to-purchase-institute/ Follow Stride consumer partners online at: https://p2pi.com/ Here's what we asked Cyndi: Let’s...

The CPG Guys were joined for this episode by Karan Girotra, the Charles H. Dyson Family Professor of Management at Cornell University's SC Johnson School of Business, Dan Hooker, Senior Lecturer & Executive Education Program Director at the Cornell Johnson School plus Clare Galvão, Vice President of Customer & Channel Strategy at Kellanova. This episode is sponsored by The "Omnichannel Leadership Program" being hosted June 10-13, 2024 at the Cornell Tech campus in New York City. To learn more a...

The CPG Guys review 11 major industry conferences & events to help our audience understand the attendee archetypes, subjects and format to help them make judicious decisions about investing in these open industry venues for collaboration. For a more comprehensive list of industry events with descriptions, timing, location and marketing sites, visit: https://docs.google.com/spreadsheets/d/15Yr5wQlc5Luhp-3IRCjvmFYiyvCEG_wV6e_-82V1FsA/edit?usp=sharing Events discussed: CES NRF Big Show ...

The CPG Guys welcome Kevin Dunn from LiveRamp to discuss the changing world f identity in personalized marketing, including LiveRamp's recent acquisition of clean room provider Habu. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. This episode is sponsored by LiveRamp. Follow Kevin Dunn on LinkedIn at :https://www.linkedin.com/in/kevdunn07/ Follow LiveRamp on LinkedIn at:...

The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers. This episode is sponsored by the Cornell Johnson Graduate School of Management "Omnichannel Leadership Program" which is taking place June 10-13, 2024 at Cornell Tech in New York City. To learn more about the program, visit: https://ecornell.cornell.edu/omnichannel-leadership-program/?utm_source=cpg+guys&utm_medium=p...

The CPG Guys welcome Sharon Fox, operating partner of Stride consumer partners. Stride Consumer partners is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands. Follow Sharon on LinkedIn at: https://www.linkedin.com/in/sharon-fox-b979265/ Follow Stride consumer partners on LinkedIn at: https://www.linkedin.com/company/stride-consumer-partners/ Follow Stride consumer par...

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024. This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 13-15 at Cornell Tech in New York City. Learn more about the program here: http://tinyurl.com/cornellomni Topics they cover include: CES established as THE place where Retail Media rules the conversation Walmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adapt...

The CPG Guys welcome Shiva Ramani, CEO at iOPEX Technologies, a new-generation business solutions provider offering optimized management and Automation services. Founded in 2009, the demand for their specialized optimization solutions has helped them grow to over 1,800 employees in ten years. But wait, they are actively the white label managed services provider for retail media publishers!!!! This episode is sponsored by IOPEX Technologies. Follow Shiva on LinkedIn at: https://www.linkedin.co...

The CPG Guys’s PVSB and Fresh 4 co-host Andrea K. Leigh of Allume Group speak with 3 Amazon Sellers at the 2023 Amazon Accelerate Conference in Seattle Washington. They speak about how selling through Amazon’s 3P marketplace has helped them grow their businesses. Toyin Kolawole is the Founder & CEO of Iya Foods, which creates everyday foods with a touch of innovation using African superfoods for nourishment and extra flavor. Follow Toyin on LinkedIn at: https://www.linkedin.com/in/toyinkolawol...

In this episode The CPG Guys are joined by Jonathan Rosen and Kevin Carbone from STRATACACHE to discuss both the future of retail media networks in the physical store and the "What's In Store For Retail Media Networks" event coming up on January 13 in New York City. Follow Jonathan online at: https://www.linkedin.com/in/jonathan-rosen-024b161/ Follow Kevin online at; https://www.linkedin.com/in/kevincarbone/ Follow STRATACACHE online at: https://www.linkedin.com/company/stratacache/ Follow PRN/...

The CPGGUYS talk to Vinima Shekhar - Vice president of wellness at Walmart on new beginnings in wellness with a new year 2024 upon us. Most of us set health goals as our #1 priority - what does that mean for Walmart? Find that and more in this episode.... Follow Vinima on LinkedIn at: https://www.linkedin.com/in/vinima/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart online at: https://www.walmart.com/ Here's what we asked Vinima : Take us through yo...

In this Recap Episode, Sri & PVSB review what they consider to be the top CPG/Retail stores of 2023: The end of Boxed.com Omnicom & Albertsons Media Collective partners with trade desk PepsiCo redesigns logo Giant Eagle circulars March no, April yes Kroger/Alb announce decision to sell over 400 stores to C&S Who owns Taco Tuesday? Taco John won over Taco Bell. No way Jose, Trade Joe’s very clear ECOMMERCE not a priority Instacart adds AI component to search to allow flex...

It’s our annual OMNIES Awards episode! Emcees: Andrea K. Leigh Melissa Burdick Bryan Gildenberg Sri Rajagopalan Peter V.S. Bond Liz Buchanan - NielsenIQ President, North America Marta Bowles - NielsenIQ Chief Marketing Officer This episode is sponsored by NielsenIQ http://nielseniq.com Awards & Winners: Best eCommerce Retailer or Marketplace: Kroger Best Omnichannel Retailer or Marketplace: Target Best Retail Site Functionality: Sephora Best Retail Mobile App: Amazon Best...

The CPG Guys welcome Caroline Goodner, co-founder & CEO of OrganiCare, whose mission it is to create all-natural and organic OTC healthcare products that are safe, effective, and simply better than the petrochemical-based industrial products used by most consumers today. Follow Caroline on LinkedIn at: https://www.linkedin.com/in/caroline-goodner-98b32/ Follow OrganiCare on LinkedIn at: https://www.linkedin.com/company/organicare-llc/ Follow OrganiCare online at: https://www.organicare.com/ Her...

The CPG Guys welcome Chad Matthews, Chief Commercial Officer at PepsiCo. Follow Chad on LinkedIn at: https://www.linkedin.com/in/chad-matthews-a4773711/ Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/ Follow PepsiCo online at: http://pepsico.com Here's what we asked Chad : Chad - your career spans a couple decades in selling. From KAM to account leadership to region to SVP to CCO. Take us through the years, the valuable lessons you learned and how you got to this ro...

he CPGGUYS are joined in this episode by Ben Reynolds, VP of Business Development for STRATACACHE, to discuss the future of in-store retail measurement. Follow Ben on LinkedIn at; https://www.linkedin.com/in/benjaminrreynolds/ Follow STRATACACHE on LinkedIn at:https://www.linkedin.com/company/stratacache/ Follow Buzzballz online at: https://www.stratacache.com/en/ Ben tackles these topics: You've been involved in retail media since it's inception with PRN at Walmart - what's most excitin...

The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz. Follow Tracy Frisbie on LinkedIn at; https://www.linkedin.com/in/tracy-frisbie-11044713/ Follow BuzzBallz on LinkedIn at: https://www.linkedin.com/company/buzzballz/ Follow Buzzballz online at: http://buzzballz.com Tracy answers these questions : After a successful career working for large scaled brands like PepsiCo and Constellation Br...

The CPGGUYS are joined in this episode by Ben Galvin, VP of Sales, National Accounts at Flying Embers, a hand-crafted, alcohol beverage brand based in Ventura, California that developsgreat-tasting botanical brews with functional benefits. Follow Ben Galvin on LinkedIn at: https://www.linkedin.com/in/ben-galvin-a62aa35/ Follow Flying Embers on LinkedIn at: https://www.linkedin.com/company/flying-embers/ Follow Flying Embers online at:https://www.flyingembers.com/ Ben answers these questions ...

Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada. Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: Retail media is a fast changing landscape and...

The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax.

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies. Follow Megan Ramm on LinkedIn at: https://www.linkedin.com/in/meganpetrie/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/ Follow Uber advertising online at: htt...

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, a commerce consultancy & Former CEO of Perpetua. Follow Abi on LinkedIn at: https://www.linkedin.com/in/abi-harmon/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisno...

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys speak to oMegan Crozier, chief Merchant at Sam's Club, a division of Walmart. Follow Megan on LinkedIn at: https://www.linkedin.com/in/megan-crozier-b680094/ Follow Sam's Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/ Follow Sam's Club online at: https://www.samsclub.com/ Here's what we asked Megan:...

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. T...