Episodes
190
April 2, 2022
Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra
The CPG Guys, Sri & PVSB, are joined in this episode by: Dave Young, VP of CPG Partnerships at Shipt Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Cr...
189
March 30, 2022
Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry
The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education. Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/ Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/ Follow The DSI online at: https://www.digitalshelfinstitute.org/ ...
188
March 26, 2022
Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz's Frank Cervi
The CPG Guys, Sri & PVSB, are joined in this episode by: Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz International Mayur Rustagi: Co-Founder and CTO at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidinc Follow Mayur on LinkedIn at: https://www.linkedi...
187
March 23, 2022
Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Harris
The CPG Guys, PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey. Follow Candace on LinkedIn at: https://www.linkedin.com/in/candacevictoria/ Follow MYAVANA on LinkedIn at: https://www.linkedin.com/company/myavana/ Follow MYAVANA online at: http://myavana.com Candace answers these questions: 1) Take us thro...
186
March 19, 2022
Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall
The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linked...
Guest: Risa Crandall
185
March 14, 2022
3P Marketplace Mechanics with Walmart's Matthew Smith
The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer. Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmit Follow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/ Follow Walmart Marketplace online at: http://marketplace.walmart.com Le...
Guest: Matthew Smith
184
March 12, 2022
Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider
The CPG Guys, PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and Casey Nider, Vice President, Business Development and Customer Experience from Brandshare, which creates omnichannel brand experiences to accelerate purchase conversion through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity. ...
183
March 9, 2022
Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau
The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://walmartconnect.com/ Kara answers these questions: 1) Turner Broadcasting, Warner Media, Walt Dis...
182
March 5, 2022
Zero Party Data Capture at Scale with Jebbit's Tom Coburn
The CPG Guys, PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences drive 85% avg. completion rates and provide consumers with immediate value in exchange for relevant infor...
181
March 2, 2022
Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury
The CPG Guys, PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results. This episode is brought to through a partnership with Amazon. Follow Ru Vallury on LinkedIn at: https://www.linkedin.com/in/ru-vallury-80825a...
180
Feb. 26, 2022
The State of Retail Media with Skai's Nich Weinheimer
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift. This episode is sponsored by Skai. Follow Nich Weinheimer on LinkedI...
179
Feb. 23, 2022
Every Brand Needs to be a Media Company with Wakeup Water's Tyler Dooley
The CPG Guys, PVSB and Sri are joined in this episode by Tyler Dooley, the founder & CEO of Wakeup Water, a purpose-driven health and wellness company that believes your happiness starts with what you put into your body. Follow Tyler Dooley on LinkedIn at: https://www.linkedin.com/in/tyler-dooley-a62317125/ Follow Wakeup Water on LinkedIn at: https://www.linkedin.com/company/wakeupwater/ Follow Wakeup Water online at: https://drinkwakeupwater.com/ Tyler answers these questions: 1) Your story ...
178
Feb. 19, 2022
Dynamic Data Usage in Advertising Performance with NCSolution's Patrick Roman Gut & Snowflake's Rosemary Hua
The CPG Guys, PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snowflake, a global Data Cloud that delivers users a single seamless experience. NCSolutions is an official insights provider partner of Snowflake. This episode is sponsored by NCSolutions Follow Patrick Roman Gut on LinkedIn at: https://www.linkedin.com/in/patrickromangut/ Follow Rosemary Hua on Linke...
177
Feb. 16, 2022
Advancing All Women with NextUp's Sarah Alter
The CPG Guys, PVSB and Sri are joined in this episode by Sarah Alter, The President & CEO of NextUp, formerly known as Network of Executive Women, whose mission is to advance all women in business Follow Sarah Alter on LinkedIn at: https://www.linkedin.com/in/sarah-alter-7492465/ Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/ Follow NextUp online at: http://www.nextupisnow.org Sarah answers these questions: 1) I mentioned that NextUp was a creation of thought le...
176
Feb. 12, 2022
Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach
The CPG Guys, PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customers to rapidly assess and modify content to optimize performance using Syndigo’s unique integration of analytics throughout the entire product lifecycle. This episode is sponsored by Syndigo. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-detelich-5537714 Follow Pat Niersbach o...
175
Feb. 9, 2022
Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp
The CPG Guys, PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp on LinkedIn at: https://www.linkedin.com/in/mikeharp/ Follow Gopuff on LinkedIn at: https://www.linkedin.com/company/gopuff/ Learn about the Gopuff ad platform at: http://gopuff.com/go/ads Mike answers these questions: 1) Before we dive into the more detailed questions,...
174
Feb. 2, 2022
Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati
The CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and curated e-commerce solutions. Its mission is to democratize industry access and opportunity by connecting local talent directly with consumers. Follow Disha Gulati on LinkedIn at: https://www.linkedin.com/in/disha-gulati Follow Here Here Market on LinkedIn at: https://www.linkedin.com/company/hereheremk...
173
Jan. 31, 2022
Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karlson
The CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Follow Grant Steadman on LinkedIn at: https://www.linkedin.com/in/grantsteadman/ Follow Eric Karlson on LinkedIn at: https://www.linkedin.com/in/erickarlson/ Follow dunnhumby on LinkedIn at: https://www.linkedin.co...
172
Jan. 29, 2022
Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash Kasinarasimhan
The CPG Guys, PVSB and Sri are joined in this episode by Jason Villano, Global Head of CPG strategy, and Kash Kasinarasimhan, Principal for CPG Strategy at Tredence, a provider of AI consulting & advanced prescriptive analytics that harmonizes data and humanizes experience to help companies efficiently accelerate their smart investments in AI. This is the first in a 2-episode partnership with Tredence. Follow Jason Villano on LinkedIn at: https://www.linkedin.com/in/jasonvillano/ Follow Kash...
171
Jan. 26, 2022
Building Equity & Prosperity Through Diversity Hiring with Hue's Fahad Khawaja
The CPG Guys, Sri & PVSB, are joined in this episode by Fahad Khawaja, President & CMO of Hue, a social impact organization that exists to build equity and prosperity, for the health and wealth of our communities. They aim to amplify the voices of people of color in marketing, to increase our visibility, and to pave a path to help us all rise. Follow Fahad Khawaja on LinkedIn at: https://www.linkedin.com/in/fahadhk/ Follow Fahad on Twitter at: https://twitter.com/Fahad_Future Follow Hue on Li...
170
Jan. 25, 2022
CES & NRF Recap with Omnicom Commerce Group's Bryan Gildenberg
The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with PVSB about key learnings from the 2022 CES and NRF Big Show events. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG G...
Guest: Bryan Gildenberg
169
Jan. 22, 2022
Kroger Precision Marketing with 84.51's Nancy Winé
The CPG Guys, Sri & PVSB, are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing...
168
Jan. 19, 2022
Sustainable eCommerce Capabilities with Coca-Cola's Joe Davis
The CPG Guys, Sri & PVSB, are joined in this episode by Joe Davis, VP North America eCommerce at The Coca-Cola Company, the world's most iconic brand and manufacturer of beverages loved by generations. Follow Joe Davis on LinkedIn at: https://www.linkedin.com/in/joe-davis-coca-cola/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Joe answers these questions: 1) The pandemic has transformed...
167
Jan. 17, 2022
Short Form Video And Live Streaming with Firework's Eva Wang
The CPG Guys, Sri & PVSB, are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert their website visitors. This is the third of a 3 part partnership episode series with Firework. Follow Eva Wang on LinkedIn at: https://www.linkedin.com/in/eva-wang-13964a91/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at: https://www.linkedin.com/compan...