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The CPG Guys

Episodes

2021 Retrospective & 2022 Predictions with Omnicom Commerce Group’s Bryan Gildenberg
161
Dec. 30, 2021

2021 Retrospective & 2022 Predictions with Omnicom Commerce Group’s Bryan Gildenberg

The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback a...
The OMNIES - Retailer Awards for Excellence in Omnichannel Digital
160
Dec. 27, 2021

The OMNIES - Retailer Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 3 of 3 and awards go to Retailers for: Best in class Best UGC Experience Most improved Rising star Most innovative Best enabler Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com CPG Guys on Instagram: https://instagram.com/cpgguys Please follow the Network of Executive Women at http://newonl...
The OMNIES - Marketplace Awards for Excellence in Omnichannel Digital
159
Dec. 26, 2021

The OMNIES - Marketplace Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 2 of 3 and awards go to Marketplaces for: Best in class Most improved Rising star Most innovative Best enabler Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com CPG Guys on Instagram: https://instagram.com/cpgguys Please follow the Network of Executive Women at http://newonline.org/cpgguys D...
The OMNIES - Brand Awards for Excellence in Omnichannel Digital
158
Dec. 25, 2021

The OMNIES - Brand Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 1 of 3 and awards go to Brands for: Best in class omni Best Loyalty Best DTC Best at social digital engagement for omnichannel eCommerce leader Best user experience omni Best UGC contributor Most improved omni Best Minority Owned Omnichannel Brand Best Women-Owned Omnichannel Brand Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgg...
Safe Food Addictions with Halo Top's Doug Bouton
157
Dec. 22, 2021

Safe Food Addictions with Halo Top's Doug Bouton

The CPG Guys , Sri & PVSB , are joined in this episode by Doug Bouton, the founder & CEO of Halo Top International and its US Subsidiary DoJo Brands which manufacturers Gatsby Chocolate Follow Doug Bouton on LinkedIn at: https://www.linkedin.com/in/douglas-bouton-b1205a59/ Follow Halo Top International on LinkedIn at: https://www.linkedin.com/company/halo-top-international/ Follow Halo Top International online at: https://halotop.com/ Follow Gatsby Chocolate online at: https://www.gatsbychocola...
Pivoting Through Career Reinvention with Career Club's Bob Goodwin
156
Dec. 18, 2021

Pivoting Through Career Reinvention with Career Club's Bob Goodwin

The CPG Guys , Sri & PVSB , are joined in this episode by Bob Goodwin, the founder of Career Club, which provides career coaching, an online job search course, and a CRM platform to organize professional network and job search activities. Follow Bob Goodwin on LinkedIn at: https://www.linkedin.com/in/bobgoodwincareerclub/ Follow Career Club on LinkedIn at: https://www.linkedin.com/company/career-club1/ Follow Career Club online at: http://career.club Bob answers these questions: 1) Bob, why do...
Slinging Suds on the Internet with MolsonCoors’ Sara Goucher
155
Dec. 15, 2021

Slinging Suds on the Internet with MolsonCoors’ Sara Goucher

The CPG Guys , Sri & PVSB , are joined in this episode by Sara Goucher, Director of eCommerce at the Molson Coors Beverage Company. For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made...
Sustained Growth Through Efficient Advertising with Perpetua's Adam Epstein
154
Dec. 11, 2021

Sustained Growth Through Efficient Advertising with Perpetua's Adam Epstein

The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry. This is a 1-episode partnership with Perpetua. Follow Adam Epstein on LinkedIn at: https://www.linke...
Into the Tank with Dude Products' Sean Riley
153
Dec. 8, 2021

Into the Tank with Dude Products' Sean Riley

The CPG Guys , Sri & PVSB , are joined in this episode by Sean Riley, co-founder and Chief Executive Dude of Dude products. Follow Sean Riley on LinkedIn at: https://www.linkedin.com/in/spriles/ Follow Dude Products on LinkedIn at: https://www.linkedin.com/company/dude-products-inc/ Follow Dude Products online at: https://www.dudeproducts.com/ Follow Dude Products on YouTube at: https://www.youtube.com/channel/UChd5U4N0VNU6TjXF_PTh7WA Sean answers these questions: 1) Your story starts at Illin...
Step-change Growth Through Connected Ecosystems with Genpact's Tom McGuire & Rana Saha
152
Dec. 4, 2021

Step-change Growth Through Connected Ecosystems with Genpact's Tom McGuire & Rana Saha

The CPG Guys , Sri & PVSB are joined in this episode by Rana Saha – Global Head - Consumer Goods and Retail Leader, Sales and Commercial Practice and Tom McGuire – Consumer Goods and Retail Leader, Sales and Commercial Practice at Genpact, a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes primarily for Global Fortune 500 ...
Succeeding in Omnichannel B2B/B2C with JBS Pilgrim's Riz Akbar
151
Dec. 1, 2021

Succeeding in Omnichannel B2B/B2C with JBS Pilgrim's Riz Akbar

The CPG Guys , Sri & PVSB , are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world’s largest poultry producers and a fully integrated pork producer, Pilgrim’s has provided wholesome, quality products to customers and consumers for more than seven decades. Follow Riz Akbar on LinkedIn at: https://www.linkedin.com/in/riz-akbar/ Foll...
Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani
150
Nov. 27, 2021

Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani

The CPG Guys , Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies. This is a the first in a 2-episode partnership with Tiger Analytics. Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings. Follow Kishor Gummaraju on LinkedIn at: https://www.linkedin.co...
Demystifying Crypto Currencies & NFTs with Grammy-Winner Gino the Ghost
149
Nov. 26, 2021

Demystifying Crypto Currencies & NFTs with Grammy-Winner Gino the Ghost

The CPG Guys are joined by Grammy-winning recording artist, songwriter and singer Gino "The Ghost" Borri, a Detroit Native. Follow Gino on Instagram at: http://instagram.com/ginotheghost Follow Gino on TikTok at: https://www.tiktok.com/@ginotheghost Follow Gino on YouTube at: https://www.youtube.com/channel/UCb2NG6NWyhjisymBWg8aSXQ Follow Gino the Ghost on Facebook at: https://www.facebook.com/GinoTheGhost Follow Gino on more platforms at: https://linktr.ee/ginotheghost Gino joins the CPG Guys t...
2021 Holiday Gift Guide with Walmart’s Whitney Cooper
148
Nov. 24, 2021

2021 Holiday Gift Guide with Walmart’s Whitney Cooper

Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart. Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide! Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-cooper Follow Whitney on LinkedIn at: https://www.linkedin.com/in/whitneycook/ Follow Whitney on Instagram at: https://instagram.com/whitneyfaecooper Ple...
Scaling an Omnichannel Brand with JiMMYBAR's Jim Simon
147
Nov. 20, 2021

Scaling an Omnichannel Brand with JiMMYBAR's Jim Simon

The CPG Guys , Sri & PVSB , are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow Jim Simon on LinkedIn at: https://www.linkedin.com/in/jisimon/ Follow JiMMYBAR on LinkedIn at: https://www.linkedin.com/company/jimmybar-whole-food-b...
Principles of Successful Leadership with Unilever's Vandana Khanna
146
Nov. 17, 2021

Principles of Successful Leadership with Unilever's Vandana Khanna

The CPG Guys , Sri & PVSB , are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever. Follow Vandana Khanna on LinkedIn at: https://www.linkedin.com/in/vandanakhanna/ Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.com Vandana answers these questions: 1) Your career has passed through several CPG brands, J&J, PepsiCo amongst them and core finance such as D&B. Decompose this for ...
Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia
145
Nov. 13, 2021

Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia

The CPG Guys , Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh. This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale. Follow Rose Jia on LinkedIn at: http://linkedin.com/in/rjia Follow Renaissa...
The CMO Suite with Connectivity Holdings' Sean Halter
144
Nov. 10, 2021

The CMO Suite with Connectivity Holdings' Sean Halter

The CPG Guys , Sri & PVSB , are joined in this episode by Sean Halter, CEO of Connectivity Holdings, a media strategy investment company and host of the CMO Suite podcast. Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/ Follow Connectivity Holdings on LinkedIn at: https://www.linkedin.com/company/connectivityholdings/ Follow Connectivity Holdings online at: https://connectivityholdings.com/ Follow The CMO Suite Podcast on LinkedIn at: https://www.linkedin.com/company/...
Augmented Reality for CPG/Retail with Eyekandy's Scott Lester
143
Nov. 6, 2021

Augmented Reality for CPG/Retail with Eyekandy's Scott Lester

The CPG Guys , Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy. Follow Scott Lester on LinkedIn at: https://www.linkedin.com/in/scott-lester-94104b2/ Follow Eyekandy online at: http://eyekandy.com/ Follow Eyekandy on Li...
Scaling DTC into Omnichannel with Chomps Meat Snacks' Pete Maldonado & Stacey Hartnett
142
Nov. 3, 2021

Scaling DTC into Omnichannel with Chomps Meat Snacks' Pete Maldonado & Stacey Hartnett

The CPG Guys , Sri & PVSB , are joined in this episode by Pete Maldonado the co-founder & CEO of Chomps & the Sr Director of eCommerce Stacey Hartnett. Chomps is a manufacturer of protein-packed meat snacks that deliver on taste, simple ingredients and powerful nutrition! Follow Pete Maldonado on LinkedIn at: https://www.linkedin.com/in/petermaldonado/ Follow Stacey Hartnett on LinkedIn at: https://www.linkedin.com/in/stacey-hartnett-berger-6b2aa124/ Follow Chomps on LinkedIn at: https://www.li...
Engaging Grocery Shoppers Through Digital Innovation with H-E-B's Ashwin Nathan
141
Oct. 27, 2021

Engaging Grocery Shoppers Through Digital Innovation with H-E-B's Ashwin Nathan

The CPG Guys , Sri & PVSB , are joined in this episode by Ashwin Nathan, VP Head of Marketing and Advertising at H-E-B. Founded in 1905, H-E-B operates more than 400 stores in a number of formats and is the #1 food retailer in the Austin, San Antonio, Corpus Christi and Rio Grande Valley markets. It is the largest private company in Texas and one of the 15 largest privately held companies in the U.S. Follow Ashwin Nathan on LinkedIn at: https://www.linkedin.com/in/ashwinnathan/ Follow H-E-B on ...
Influencing Likely Buyers at Scale with Cardlytics' Ross McNab
140
Oct. 23, 2021

Influencing Likely Buyers at Scale with Cardlytics' Ross McNab

The CPG Guys , Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale. This is the first of a two part partnership episode series with Cardlytics. Follow Ross McNab on LinkedIn at: https://www.linkedin.com/in/...
Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas
139
Oct. 20, 2021

Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas

The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Jeff Lucas on LinkedIn at: https://www.linkedin.com/in/jeff-lucas-76911945/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/ Jeff...
Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi
138
Oct. 16, 2021

Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi

The CPG Guys , Sri & PVSB , are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the second of a two part p...