The CPG Guys

Episodes

166
Jan. 15, 2022

Shoppable Media Meets Performance Marketing with Pear Commerce's Eric Martell

The CPG Guys, PVSB and Sri are joined in this episode by Eric Martell, Founder of Pear Commerce, a shoppable media advertising platform company that simplifies retail marketing by connecting CPG advertisements directly with retailers. Its mission is to provide complete transparency from the click of an ad to the purchase of a product. This is a partnership episode with Pear Commerce. Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce online at:...
Guest: Eric Martell
165
Jan. 12, 2022

Building eCommerce Beer Brands with Pabst Brewing's Will Yen

The CPG Guys, Sri & PVSB, are joined in this episode by Will Yen, Director of National Accounts eCommerce at Pabst Brewing Company, a treasured protfolio of iconic American beer brands including Pabst Blue Ribbon, Jack Daniel's Country Cocktails, and others such as Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. Follow Will Yen on LinkedIn at: https://www.linkedin.com/in/will-yen/ Follow Pabst Brewing Company on LinkedIn at: https://www.linkedin.co...
164
Jan. 8, 2022

Custom AI-Based Applications for CPG Companies with TheMathCompany's Aditya Kumbakonam

The CPG Guys, PVSB and Sri are joined in this episode by Aditya Kumbakonam, co-founder of TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization. This is the first in a 2-episode partnership with TheMathCompany. Follow Aditya Kumbakonam on LinkedIn at: https://www.lin...
163
Jan. 5, 2022

DTC Digital Transformation with Colgate-Palmolive's Diana Haussling

The CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees. Follow Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/ Find Hello brand products at https://www.hello-products.com/ Find Tom's of Maine bra...
162
Jan. 1, 2022

Data as a Strategic Asset with Mars' Paola Peretti & Tiger Analytics' Kishor Gummaraju

HAPPY NEW YEAR! The CPG Guys, PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & Kishor Gummaraju, Chief Customer Officer of Tiger Analytics which develops bespoke insight solutions powered by data and technology for several Fortune 500 companies. This is a the second in a 2-episode partnership with Tiger Analytics where Paola and Kishor discuss opportun...
161
Dec. 30, 2021

2021 Retrospective & 2022 Predictions with Omnicom Commerce Group’s Bryan Gildenberg

The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedbac...
160
Dec. 27, 2021

The OMNIES - Retailer Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 3 of 3 and awards go to Retailers for: Best in class Best UGC Experience Most improved Rising star Most innovative Best enabler Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com CPG Guys on Instagram: https://instagram.com/cpgguys Please follow the Network of Executive Women at htt...
159
Dec. 26, 2021

The OMNIES - Marketplace Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 2 of 3 and awards go to Marketplaces for: Best in class Most improved Rising star Most innovative Best enabler Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com CPG Guys on Instagram: https://instagram.com/cpgguys Please follow the Network of Executive Women at http://newonline.org/...
158
Dec. 25, 2021

The OMNIES - Brand Awards for Excellence in Omnichannel Digital

Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 1 of 3 and awards go to Brands for: Best in class omni Best Loyalty Best DTC Best at social digital engagement for omnichannel eCommerce leader Best user experience omni Best UGC contributor Most improved omni Best Minority Owned Omnichannel Brand Best Women-Owned Omnichannel Brand Please provide the CPG Guys feedback at http://ratethispodc...
157
Dec. 22, 2021

Safe Food Addictions with Halo Top's Doug Bouton

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Bouton, the founder & CEO of Halo Top International and its US Subsidiary DoJo Brands which manufacturers Gatsby Chocolate Follow Doug Bouton on LinkedIn at: https://www.linkedin.com/in/douglas-bouton-b1205a59/ Follow Halo Top International on LinkedIn at: https://www.linkedin.com/company/halo-top-international/ Follow Halo Top International online at: https://halotop.com/ Follow Gatsby Chocolate online at: https://www.gatsbychocola...
156
Dec. 18, 2021

Pivoting Through Career Reinvention with Career Club's Bob Goodwin

The CPG Guys, Sri & PVSB, are joined in this episode by Bob Goodwin, the founder of Career Club, which provides career coaching, an online job search course, and a CRM platform to organize professional network and job search activities. Follow Bob Goodwin on LinkedIn at: https://www.linkedin.com/in/bobgoodwincareerclub/ Follow Career Club on LinkedIn at: https://www.linkedin.com/company/career-club1/ Follow Career Club online at: http://career.club Bob answers these questions: 1) Bob, why don...
155
Dec. 15, 2021

Slinging Suds on the Internet with MolsonCoors’ Sara Goucher

The CPG Guys, Sri & PVSB, are joined in this episode by Sara Goucher, Director of eCommerce at the Molson Coors Beverage Company. For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. ...
154
Dec. 11, 2021

Sustained Growth Through Efficient Advertising with Perpetua's Adam Epstein

The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry. This is a 1-episode partnership with Perpetua. Follow Adam Epstein on LinkedIn at: https://www.lin...
153
Dec. 8, 2021

Into the Tank with Dude Products' Sean Riley

The CPG Guys, Sri & PVSB, are joined in this episode by Sean Riley, co-founder and Chief Executive Dude of Dude products. Follow Sean Riley on LinkedIn at: https://www.linkedin.com/in/spriles/ Follow Dude Products on LinkedIn at: https://www.linkedin.com/company/dude-products-inc/ Follow Dude Products online at: https://www.dudeproducts.com/ Follow Dude Products on YouTube at: https://www.youtube.com/channel/UChd5U4N0VNU6TjXF_PTh7WA Sean answers these questions: 1) Your story starts at Illino...
152
Dec. 4, 2021

Step-change Growth Through Connected Ecosystems with Genpact's Tom McGuire & Rana Saha

The CPG Guys, Sri & PVSB are joined in this episode by Rana Saha – Global Head - Consumer Goods and Retail Leader, Sales and Commercial Practice and Tom McGuire – Consumer Goods and Retail Leader, Sales and Commercial Practice at Genpact, a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes primarily for Global Fortune 500 c...
151
Dec. 1, 2021

Succeeding in Omnichannel B2B/B2C with JBS Pilgrim's Riz Akbar

The CPG Guys, Sri & PVSB, are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world’s largest poultry producers and a fully integrated pork producer, Pilgrim’s has provided wholesome, quality products to customers and consumers for more than seven decades. Follow Riz Akbar on LinkedIn at: https://www.linkedin.com/in/riz-akbar/ Follow...
150
Nov. 27, 2021

Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani

The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies. This is a the first in a 2-episode partnership with Tiger Analytics. Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings. Follow Kishor Gummaraju on LinkedIn at: https://www.linkedin....
149
Nov. 26, 2021

Demystifying Crypto Currencies & NFTs with Grammy-Winner Gino the Ghost

The CPG Guys are joined by Grammy-winning recording artist, songwriter and singer Gino "The Ghost" Borri, a Detroit Native. Follow Gino on Instagram at: http://instagram.com/ginotheghost Follow Gino on TikTok at: https://www.tiktok.com/@ginotheghost Follow Gino on YouTube at: https://www.youtube.com/channel/UCb2NG6NWyhjisymBWg8aSXQ Follow Gino the Ghost on Facebook at: https://www.facebook.com/GinoTheGhost Follow Gino on more platforms at: https://linktr.ee/ginotheghost Gino joins the CPG Guys...
148
Nov. 24, 2021

2021 Holiday Gift Guide with Walmart’s Whitney Cooper

Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart. Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide! Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-cooper Follow Whitney on LinkedIn at: https://www.linkedin.com/in/whitneycook/ Follow Whitney on Instagram at: https://instagram.com/whitneyfaecooper ...
147
Nov. 20, 2021

Scaling an Omnichannel Brand with JiMMYBAR's Jim Simon

The CPG Guys, Sri & PVSB, are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow Jim Simon on LinkedIn at: https://www.linkedin.com/in/jisimon/ Follow JiMMYBAR on LinkedIn at: https://www.linkedin.com/company/jimmybar-whole-food-bar...
146
Nov. 17, 2021

Principles of Successful Leadership with Unilever's Vandana Khanna

The CPG Guys, Sri & PVSB, are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever. Follow Vandana Khanna on LinkedIn at: https://www.linkedin.com/in/vandanakhanna/ Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.com Vandana answers these questions: 1) Your career has passed through several CPG brands, J&J, PepsiCo amongst them and core finance such as D&B. Decompose this for ...
145
Nov. 13, 2021

Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh. This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale. Follow Rose Jia on LinkedIn at: http://linkedin.com/in/rjia Follow Renaiss...
144
Nov. 10, 2021

The CMO Suite with Connectivity Holdings' Sean Halter

The CPG Guys, Sri & PVSB, are joined in this episode by Sean Halter, CEO of Connectivity Holdings, a media strategy investment company and host of the CMO Suite podcast. Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/ Follow Connectivity Holdings on LinkedIn at: https://www.linkedin.com/company/connectivityholdings/ Follow Connectivity Holdings online at: https://connectivityholdings.com/ Follow The CMO Suite Podcast on LinkedIn at: https://www.linkedin.com/company/th...
143
Nov. 6, 2021

Augmented Reality for CPG/Retail with Eyekandy's Scott Lester

The CPG Guys, Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy. Follow Scott Lester on LinkedIn at: https://www.linkedin.com/in/scott-lester-94104b2/ Follow Eyekandy online at: http://eyekandy.com/ Follow Eyekandy on L...