Episodes

The CPG Guys , Sri & PVSB , are joined in this episode by Declan Kennedy , CEO of StitcherAds , a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram. Declan joins us to talk about all the privacy changes resulting from Google's decision to end the use of 3rd party cookies in Chrome and Apple's new version of IOS that requires opt-in for any app tracking. Follow StitcherAds online at: http://www.stitcherads.com Fo...

The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Clapper , CEO of Arkansas-based 8th & Walton , a consulting & training group which supports Walmart Suppliers in three ways: Walmart Training Classes Advisory and Custom Training Full Service Support Learn more about 8th & Walton at http://www.8thandwalton.com Follow 8th & Walton's own podcast at https://www.8thandwalton.com/podcasts/ Jeff answers these questions: You came to 8th & Walton a decade ago. What drew you to this opportuni...

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores , Associate Digital Marketing Manager at GSK . Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other...

The CPG Guys , Sri & PVSB , are joined in this episode by Megan Kinmonth Bowman , founder & CEO of Stonehenge Tech Labs , the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms. Meagan answers these questions posed to her: Did we hear that right? Several years ago, Several years ago, you and your partner predicted the next digital buzz would be all around walmart.com and packed bags and relocated to Bentonv...

The CPG Guys , Sri & PVSB , are joined in this episode Spencer Price & Henry Michaelson , 2 of the 3 founders of Halla , a real-time personalization AI engine designed for grocers generating increases in basket size & customer retention Spencer & Henry answers these questions posed to them: What were the consumer needs that you as founders identified as the fundamental value proposition that Halla’s solution is trying to address? Most grocers (and brands for that matter) were caught off guard b...

The CPG Guys , Sri & PVSB , are joined in this episode by Darnley Merzier-Bryan , founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business information technology (IT) consulting firm founded in 2008 and headquartered in the Washington D.C. Metro area. Merzier's entire client focus is on the U.S. federal Government. Darnley answers these questions posed to her: Take us through the journey of how you started up a process i...

The CPG Guys , Sri & PVSB , are joined in this episode by Paco Underhill , legendary author of the seminal book on shopping behavior, " Why We Buy " which has been in continuous print for 20+ years. Paco answers these questions posed to him: Your book “ Why We Buy ” was published over 2 decades ago yet remains, to this day, in publication in 28 languages to the tune of 100,000 copies per year? What, in your opinion, is the timeless constants of its content that keeps people wanting to buy it and...

In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo . the founder & CEO of Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with Shoppable to report on this solution that prov...

The CPG Guys , Sri & PVSB , are joined in this episode by Erica Fortune , SVP of eCommerce at Big Lots! , the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for e-Commerce, Mobile, Product Management, User Experience (UX), Site Merchandising, Front End Development (FED), Web Analytics, Search Engine Optimization (SEO), Online Operations and Customer Care. Erica answers these questions posed to her: Would you share a bit about your professional journey and ...

The CPG Guys , Sri & PVSB , are joined in this episode by Kiri Masters & Stefan Jordev , co-authors of the new book " Instacart for CMOs " Kiri is the founder & CEO of Bobsled Marketing where Stefan works as Director of Marketplace Strategy & Insights. Kiri & Stefan answer these questions posed to him: What prompted you to pick Instacart and focus on them vs other retailers? What is an ideal surround sound brand focus on Instacart look like? Retail media - what are the key pieces of this for Ins...

The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero , a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping. Aaron got tired of eCommerce shipping software that sucked. So in 2013, he and his co-founder decided to do something about it and ShipHero was born. We know what it’s like to run a warehouse or outsource fulfillment. They’re building the tools to make it easier to ship eCommerce. Aaron talks with Sri & PVSB about these topics: Y...

The CPG Guys , Sri & PVSB , are joined in this episode by Russ Heilbrun , Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target . Russ answers these questions posed to him: Your career has passed through retail including being a buyer for several categories at Target and now CPG. Decompose this for our audience and tell us how different it is. The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play ...

The CPG Guys , Sri & PVSB , are joined in this episode by Michael Kahn , CEO of Astound Commerce . At Astound Commerce, they live and breathe the customer experience. They design interactions that forge lifelong brand loyalty. They generate and capture consumer demand. They push technology to the edge of what it can do. To learn more about Astound Commerce, click here . Michael answers these questions posed to him: Your story starts as a Wisconsin badger, and is cemented in advertising and perfo...

The CPG Guys , Sri & PVSB , are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with S...

The CPG Guys , Sri & PVSB , welcome to the podcast Michael Zakkour , the founder & CEO of 5 New Digital , a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of " New Retail Born in China Going Global " and " China's Super Consumers ." He's a expert in emerging commerce capabilities in China & APAC. Michael joins the CPG Guys to discuss these questions: Your experience in China goes deep and perhaps when digital was a phenomenon in the US. Why did y...

The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza , Associate Editor at EnsembleIQ 's Path to Purchase Institute division. Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have for 7 different retail media platforms including Amazon , Walmart , Kroger , Dollar General , Giant Eagle , CVS & Albertsons . Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/...

The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman , principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore. Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguys Andrew and Sri discuss the following topics during the episode: NPD, comCcore and then eMarketer. That means you are legitimate CP...

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick , co-founder & President of Pacvue , an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved. What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings? How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply ...

The CPG Guys are joined in this episode by Alex McCord , EVP & Managing Director at Flywheel Digital , An Amazon -focused agency supporting brands selling through 1P. In Alex's conversation with Peter , he answers the following questions: Your career was born into eCommerce and digital retailing when it was still new for CPG brands. How hard has it been and what is the state of maturity of digital and the COG industry today? What is the so called Flywheel of success in digital? Can you decompose...

To celebrate 20,000 downloads of The CPG Guys podcast, Sri & PVSB decide to share with our audience the "inside baseball" of our podcast. We answer the following questions: Why did we found the podcast? What was the original format of the podcast? Why did we choose to change the format? What is the mission of the podcast? How does diveristy & inclusion play into our format? How did we convince guests to join us? How did we decide to develop themes? What's the background behind the OMNIES? Where ...

The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine , founder & CEO of Upgraid , an outcome-based health natural supplements brand. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questions that Justin addresses: Take us through the journey of Upgraid - how did this happen, how did you find a team? What’s the motivation behind Upgraid? Selfcare - that’s today’s norm? Why has selfcare been such a nascent outcome in the US? Why are we so focused o...

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Stephen G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company . Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the marketing funnel to drive commercial success. Questions Stephen addresses: It’s been my experience reading revie...

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Stephen G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company . Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the marketing funnel to drive commercial success. Questions Stephen addresses: My first question is: would you pleas...

The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh , VP of Strategy & Insights at Ideoclick , an eCommerce Accelerator Consultancy for brands at Amazon & beyond. This is a fun and lively conversation about the transforming landscape of eCommerce. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questions that Andrea addresses: Your story starts as a Golden Gopher, and is cemented in success at Amazon and now running your own agency focused on hel...