Episodes

The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Rob covers the following topics: What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are core activities you support? Are PDPs & search bars the future of branding, What is a PIM and how can it enable...

The CPG Guys Sri & PVSB continue founders month in 2021 with Katie Hotze, the founder & CEO of Grocery Shopii a white label retailer shoppable recipes app that helps shoppers save time while assisting retailers in expanding basket sizes. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Katie answers these questions: What was the shopping experience friction that frustrated you as a shopper, leading you to develop the Grocery Shopii solution and how did you go abou...

The CPG Guys Sri & PVSB welcome Chieh Huang, co-founder & CEO of Boxed.com for this episode. Chieh co-founded Boxed.com 8 years ago. He holds a bachelors degree from Johns Hopkins and a law degree from Fordham. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions Chieh answers include: Your career was born into the legal field early and then passed Astro Ape & Zynga? How was Boxed born? What is the mission of boxed.com and what consumer needs does it fulfi...

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group. In the second episode of the series, Bryan shares his predictions in CPG retail for 2021. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions: As we move to 2021 emerging trends. 2020 was a year for the books - can anyone really create an accurately successful plan for 2021? What advice do you have for brands...

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group. In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions: Walmart has made major moves towards omnichannel in 2020. Epic? Thoughts? Huge winner? Instacart is another one we recognized in our...

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the fourth episode of this series, Retailer awards are named for the following categories: Most Innovative Retailer Best Retail Mobile App Best Customer Generated Content Best Retail UX Best Partnership Best Supply Chain resources & capabilities Best Retailer Us...

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the third episode of this series, Retailer awards are named for the following categories: Best eCommerce Retailer Best Omnichannel Retailer Best Regional Retailer Most Improved Retailer Best BOPIS Retailer Rising Star Retailer The rest of the retailer awards are...

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the second episode of this series, Marketplace awards are named for the following categories: Best eCommerce Marketplace Most Improved Marketplace Rising Star Marketplace Most Innovative Marketplace Best Marketplace Enabler Fina all our content and the full list ...

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the first episode, CPG Brands awards are named for the following categories: Best Digital CPG Best DTC CPG Most Improved Digital CPG Rising Star Digital CPG Best CPG Use of Social Media Most Innovative Digital CPG Find all our content and the full list of winner...

The CPG Guys Sri & PVSB welcome Bridget Lasda, Chief Customer Officer for King Juice/Calypso Lemonade for this episode. Bridget started her career at The Coca-Cola Company and then Heineken USA before joining King Juice. Questions Bridget answers include: You joined Coca-Cola straight out of college. What were some of the experiences or skills you honed at Coca-Cola that have served you particularly well in your career there and beyond? What were some of the requirements of selling alco...

The CPG Guys welcome Ken Coogan from Coogan Partners. Ken recently fielded a survey with CPG shopper marketing professionals and joins the podcast to share the results with our audience. Questions covered in the interview with Peter: What are some of the CPG-related transformations getting your attention in the pandemic? Why did you field this survey and can you give us details behind the makeup of the respondents? What do you see as the key conclusions from the study? What do you consider ...

The CPG Guys Sri Rajagopalan & Peter V.S. Bond are joined in this episode by Wayne Duan VP of eCommerce & Digital Commerce and Sara Master Director of eCommerce Marketing & Catalog Management, both from Constellation Brands, makers of iconic brands like Corona, Modelo, Kim Crawford, Meiomi, Casa Noble & Mi Campo. Sara & Wayne talk about the unique requirements in marketing controlled substances, particularly in leveraging retail media. They also discuss insights in consumption behavior during t...

The CPG Guys Sri & PVSB are joined in this episode by Michael Ellgass, EVP of Technology & Retail Media Platforms at IRi. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers. This podcast episode may also be heard on IRi Growth Insights podcast. Michael answers these questions: What exactly is your role at IRi and what are the objectives of the technology & retail media platforms team? ...

The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company, working in various sales roles across most retail verticals. Last year, he assumed the newly-created role of North America Chief Digital Integration Officer. In this episode, Brian discusses elements of leadership that have enabled his team to build internal stakeholder support for the digital transformation occurring in the marketplace. Questions Brian addresses: We understan...

The CPG Guys Sri & PVSB are joined in this episode by Mike Black, the SVP of Marketing at Profitero, a SaaS platform that helps brands manage their product "4 Ps" on digital shelves at over 8,000 retail sites in 50 countries. Mike explains the term DIVA Discoverable - being highly visible in retailer search results Informative - online, there is limitless real estate available to promote your brand Valued - investing in brand building to ensure brand preference can help stave off competitive...

The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era. Questions that Sri & Peter pose to Dr. Shankar: Your career has primarily anchored around marketing and the research surrounding its applicability to retail. Decompose this for our audience. What is the latest research yielding? Is the so-called retail apocalypse here? Is this really doomsday for the sto...

The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers: Albertsons Instacart Loblaw Walmart Target Home Depot BJ's Wholesale Club Go Puff Amazon Pharmacy The also give thanks to the audience for support and feedback that drives the direction of the podcast. To leave feedback, please visit http://ratethispodcast.com/cpgguys CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequent...

The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club. Steven discusses all of the targeted media capabilities that Sam's Clubs offers to brands. Questions answered by him include: WMG and Walmart in general have really stepped up in all things digital and eCommerce in 2020 from WalmartPlus to drones to click & collect penetration & even the partnership with Instacart - what is Sam’s club following thr...

The CPG Guys Sri & PVSB are joined in this episode by Matthew Smith, industry manager of beauty & pharma at Walmart Media Group. Interested in learning more about Walmart Media group? Visit: http://www.walmartmedia.com Here are the questions that Matthew answers: Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand? As head of e...

The CPG Guys Sri & PVSB are joined this week by John Ghiorso, founder & CEO of OrcaPacific, a MightyHive company, Questions explored: “Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific and what types of services do you provide that improves success? Can scaled brands run the race alone in your experience?” “On this podcast, Peter and I have talked at length about 1P and 3P selling on Amazon. Would you please explain the differences between Vendor Central a...

In the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks. For the. companion material, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri & PVSB welcome Whitney Cooper, Director of Omnichannel Transformation & Acceleration at Walmart. To learn more about Walmart Media Group brand solutions, visit walmartmedia.com To find our content, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the informa...

The CPG Guys Sri & PVSB are joined by Cristina Marinucci, NA Head of eCommerce Insights for Johnson & Johnson consumer goods. Questions covered in the discussion Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand? As head of ecommerce analytics, what are your primary activities & deliverables? What are you focused on? Is it retai...

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC. Topics covered include: The types of DTC eCommerce The ‘hot issues top of mind’ Margins and DTC How to approach starting DTC Companion documents can be found at http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference...