Alex McCord

The CPG Guys are joined in this episode by Alex McCord, EVP & Managing Director at Flywheel Digital, An Amazon-focused agency supporting brands selling through 1P. In Alex's conversation with Peter, he answers the following questions: Your career was born into eCommerce and digital retailing when it was still new for CPG brands. How hard has it been and what is the state of maturity of digital and the COG industry today? What is the so called Flywheel of success in digital? Can you decom...