Episodes

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Part 3 in a 5 part eCommerce profitability series CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann, CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop. The three retail/CPG industry thought leaders explore a number of relevant topics: 6 months into the pandemic...what shopping habits have been disrupted and are they irreparable? Can a company, regardless of size, survive without an omnichannel strategy now? Why are super regional food & beverage retailers successful in digit...

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly, the alcohol delivery eCommerce marketplace Topics discussed: After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you decided to join Drizly as its COO. What appealed to you about the company and the role? You arrived at Drizly 2 months into the global pandemic as its sales were skyrocketing and everyone there was working both overtime and often double duty. I heard that senior executiv...

Sri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Carol Krakowski, Director of Insights at PowerReviews, joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are covered: What types of insights does PowerReviews provide to its brand and retail clients and what makes this different than its competitive class? PowerReviews just released a Holiday Consumer Report 2020, please share with us the details behind this including the sample si...

Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma. Companion documents may be found on http://CPGguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in th...

The CPG Guys Sri & PVSB are joined by Patrick Burke, Chief Revenue Officer at Fetch Rewards, a mobile app-based brand-building loyalty platform. In this episode, we cover the following topics with Patrick: Where does Fetch fit into the loyalty space? What is your core proposition for B2B and B2C? How does the application work for users? How is it different from other “comparable” applications like some of the well-known rebate platforms? Why would a brand choose to work with you versu...

The CPG Guys Sri & PVSB are joined by Omar Haque, VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include: The pandemic radically altered the shopping habits of consumers across the world. In particular, we’ve read a great deal about Instacart’s response to this new demand for home delivery and click & collect commerce solutions. Would you please share with our audience some thoughts on this...

Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters, Founder of Bobsled Marketing, an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast. Topics covered include: What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday? What insights has bobsled found on this during the pandemic? Is it category specific? Advice for startups - amazon or dtc? Media and Search - are they the same? Should one just double down on A...

Chris Perry returns to the podcast for a second guest-host engagement, joining Sri Rajagopalan as they explore what the rest of 2020 has in store for the omnichannel commerce world. www.cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Peter is joined by guest co-host Chris Perry, co-founder of FirstMovr, as they interview David Buckingham, CEO of Ercebo, a consumer engagement platform that leverages register receipts to deliver real-time personalized offers. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in...

The CPG Guys, Sri and PVSB, are joined by John Mount, VP of Sports Marketing and Regional Assets at the Coca-Cola Company. Topics discuss include: Why move from sales to marketing? In 2018, he assumed responsibility for sports marketing and regional assets. What doe this role involve? How does his team ensure that the assets they manage are applied in engaging consumers either directly through Coca-Cola’s marketing or in partnership with your retail customers? How do you match the investmen...

The CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world. Walmart quarterly earning release and Wall Street's unexpected reaction Is Amazon still the odds-on favorite to win in eCommerce? What happens to food and bev grocery digital retail done? Is Instacart winning and why? Should all retailers have marketplaces? Supply chain woes What is the go forward plan for Club retailers? What's next for retail? How should eCommerce talent be leveraging this t...

Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Sri & Peter welcome Suzanne Crettol to the podcast CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What happens when a 35 year #cpgindustry #brandbuilder from Procter & Gamble and Johnson & Johnson the ex group chair of consumer NA Jeff B. Smith runs a few startups 1.) Incredibly rewarding 2.) Never worked harder 3.) Learned to be a practitioner all over again 4.) The quest to keep learning Peter V.S. Bond & Sri Rajagopalan discussed the future of retail, how to get started in the digital journey of a large brand and why he follows the Nike way -'just do it'! How did he jumpstrart the #ecomme...

This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a million bucks to feel a million bucks'. Luxury brands are all about the 'good feeling' and 'pick me up'. We hit up this, the future of #ecommerce vs #departmentstore retail. The role of #DTC and predictions for the category. Is Amazon the anchor of luxury brands, and what does it ...

Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equilibrium of channel management you have created over decades for your brand? Pharmapacks is here for you. We talked to the chief strategy officer Aisha Khan on what makes them the # 1 3P seller on Amazon. Find answers to this, and much more in this video : Her personal car...

Ever thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways : 1. Career paths are no longer linear 2. She’s worked with Randi Zuckerberg 3. Strong supporter of #femaleempowerment 4. #paidsocial is the future of adsvertising 5. Creating a #brandvoice consistently is not easy 6. #socialmedia is likely how your brand interacts and is found by #consumers 7. #facebookads do work 8. Website #userexperienceux is a hu...

All week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumby We discussed various topics : 1.) The mission of #dunnhumby 2.) What has the pandemic done to shopper behavior? 3.) Is #amazon the winner 4.) Are store visits changing? 5.) Is #ecommerce sticky and here to stay? 6.) Has #omnichannel retail arrived - this and many more topics he answered can be found on our channel : 👉 Consumer Engagement in an Omnichannel World 👈 Find the full video...

Peter and Sri discuss the transformation of retail with Anil Aggarwal - this entire week, every day we bring to you how Shoptalk & Groceryshop are completely changing the #cpgindustry - from #cpgbrands to #omnichannelretail to #amazon : learn how these are not events but communities of solutions. What do Hilary Duff and Elvis Presley have in common with our co-founder and Anil ? Can #moneytalk focused on #fintech shape a community of #ecommerce leaders? #entrepreneuership requires operating acro...