Episodes

The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company, working in various sales roles across most retail verticals. Last year, he assumed the newly-created role of North America Chief Digital Integration Officer. In this episode, Brian discusses elements of leadership that have enabled his team to build internal stakeholder support for the digital transformation occurring in the marketplace. Questions Brian addresses: We understan...

The CPG Guys Sri & PVSB are joined in this episode by Mike Black, the SVP of Marketing at Profitero, a SaaS platform that helps brands manage their product "4 Ps" on digital shelves at over 8,000 retail sites in 50 countries. Mike explains the term DIVA Discoverable - being highly visible in retailer search results Informative - online, there is limitless real estate available to promote your brand Valued - investing in brand building to ensure brand preference can help stave off competitive...

The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era. Questions that Sri & Peter pose to Dr. Shankar: Your career has primarily anchored around marketing and the research surrounding its applicability to retail. Decompose this for our audience. What is the latest research yielding? Is the so-called retail apocalypse here? Is this really doomsday for the sto...

The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers: Albertsons Instacart Loblaw Walmart Target Home Depot BJ's Wholesale Club Go Puff Amazon Pharmacy The also give thanks to the audience for support and feedback that drives the direction of the podcast. To leave feedback, please visit http://ratethispodcast.com/cpgguys CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequent...

The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club. Steven discusses all of the targeted media capabilities that Sam's Clubs offers to brands. Questions answered by him include: WMG and Walmart in general have really stepped up in all things digital and eCommerce in 2020 from WalmartPlus to drones to click & collect penetration & even the partnership with Instacart - what is Sam’s club following thr...

The CPG Guys Sri & PVSB are joined in this episode by Matthew Smith, industry manager of beauty & pharma at Walmart Media Group. Interested in learning more about Walmart Media group? Visit: http://www.walmartmedia.com Here are the questions that Matthew answers: Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand? As head of e...

The CPG Guys Sri & PVSB are joined this week by John Ghiorso, founder & CEO of OrcaPacific, a MightyHive company, Questions explored: “Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific and what types of services do you provide that improves success? Can scaled brands run the race alone in your experience?” “On this podcast, Peter and I have talked at length about 1P and 3P selling on Amazon. Would you please explain the differences between Vendor Central a...

In the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks. For the. companion material, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri & PVSB welcome Whitney Cooper, Director of Omnichannel Transformation & Acceleration at Walmart. To learn more about Walmart Media Group brand solutions, visit walmartmedia.com To find our content, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the informa...

The CPG Guys Sri & PVSB are joined by Cristina Marinucci, NA Head of eCommerce Insights for Johnson & Johnson consumer goods. Questions covered in the discussion Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand? As head of ecommerce analytics, what are your primary activities & deliverables? What are you focused on? Is it retai...

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC. Topics covered include: The types of DTC eCommerce The ‘hot issues top of mind’ Margins and DTC How to approach starting DTC Companion documents can be found at http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference...

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Part 3 in a 5 part eCommerce profitability series CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann, CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop. The three retail/CPG industry thought leaders explore a number of relevant topics: 6 months into the pandemic...what shopping habits have been disrupted and are they irreparable? Can a company, regardless of size, survive without an omnichannel strategy now? Why are super regional food & beverage retailers successful in digit...

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly, the alcohol delivery eCommerce marketplace Topics discussed: After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you decided to join Drizly as its COO. What appealed to you about the company and the role? You arrived at Drizly 2 months into the global pandemic as its sales were skyrocketing and everyone there was working both overtime and often double duty. I heard that senior executiv...

Sri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Carol Krakowski, Director of Insights at PowerReviews, joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are covered: What types of insights does PowerReviews provide to its brand and retail clients and what makes this different than its competitive class? PowerReviews just released a Holiday Consumer Report 2020, please share with us the details behind this including the sample si...

Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma. Companion documents may be found on http://CPGguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in th...

The CPG Guys Sri & PVSB are joined by Patrick Burke, Chief Revenue Officer at Fetch Rewards, a mobile app-based brand-building loyalty platform. In this episode, we cover the following topics with Patrick: Where does Fetch fit into the loyalty space? What is your core proposition for B2B and B2C? How does the application work for users? How is it different from other “comparable” applications like some of the well-known rebate platforms? Why would a brand choose to work with you versu...

The CPG Guys Sri & PVSB are joined by Omar Haque, VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include: The pandemic radically altered the shopping habits of consumers across the world. In particular, we’ve read a great deal about Instacart’s response to this new demand for home delivery and click & collect commerce solutions. Would you please share with our audience some thoughts on this...

Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters, Founder of Bobsled Marketing, an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast. Topics covered include: What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday? What insights has bobsled found on this during the pandemic? Is it category specific? Advice for startups - amazon or dtc? Media and Search - are they the same? Should one just double down on A...