Episodes

The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable and convenient shopping experience on the planet. Wish supports 500,000 merchant partners as well as over 100mm monthly active users. Follow Wish onlin...

The CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight. This is the second in a 3 part series with Label Insight. Follow Label Insight online at: http://www.labelinsight.com Follow NielsenIQ online at: http://www.nielseniq.com Dagan and Roy answer these questions: We had the opportunity to speak with Todd Morris th...

The CPG Guys, Sri & PVSB, are joined in this episode by Ekta Chopra, Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Follow E.L.F. Beauty online at: http://www.elfbeauty.com Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Ekta answers these questions: How is the role of CDO at ELF? What does your daily routine look like at w...

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Guyer, Co-Founder & Director of Strategic Development at Brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers. This is the first in a 3 part series with Brandshare. Follow...

The CPG Guys, Sri & PVSB, are joined in this episode by Yuni Sameshima & Joey Petracca, co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers l...

The CPG Guys, Sri & PVSB, are joined in this episode by Kate Brady, head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company...

The CPG Guys, Sri & PVSB, are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets, where he oversees the coverage of the Beverage and Household Personal Care sectors. Follow RBC Capital online at: https://www.rbccm.com/en/ Follow RBC Capital on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Nik answers these questions: In February, the annual CAGNY conference took place. I assume you look forward to this event, what role do you play in prep, being ...

The CPG Guys, Sri & PVSB, are joined in this episode by Todd Morris, CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves product searchability and accelerates the path to purchase for consumers seeking to live authentic health-ba...

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The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. Follow NielsenIQ online at: http://www.NielsenIQ.com Follow NielsenIQ on LinkedIn at: http...

The CPG Guys, Sri & PVSB, are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: http://gopuff.com Follow Gopuff on Instagram at: http://Instagram.com/gopuff Follow Gopuff on Twitter at: http://Twitter.com/gopuff Download Gopuff on the Apple App Store here Download Gopuff on the Google Play Store here To learn more about Gopuff retail media solutions, email andy....

The CPG Guys, Sri & PVSB, are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer moments through region, weather, buying preferences, and other historical and present factors. Follow Aki Technologies online at: http://a.ki Follo...

The CPG Guys, Sri & PVSB, are joined in this episode by Declan Kennedy, CEO of StitcherAds, a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram. Declan joins us to talk about all the privacy changes resulting from Google's decision to end the use of 3rd party cookies in Chrome and Apple's new version of IOS that requires opt-in for any app tracking. Follow StitcherAds online at: http://www.stitcherads.com Follo...

The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Clapper, CEO of Arkansas-based 8th & Walton, a consulting & training group which supports Walmart Suppliers in three ways: Walmart Training Classes Advisory and Custom Training Full Service Support Learn more about 8th & Walton at http://www.8thandwalton.com Follow 8th & Walton's own podcast at https://www.8thandwalton.com/podcasts/ Jeff answers these questions: You came to 8th & Walton a decade ago. What drew you to this opportun...

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other in...

The CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms. Meagan answers these questions posed to her: Did we hear that right? Several years ago, Several years ago, you and your partner predicted the next digital buzz would be all around walmart.com and packed bags and relocated to Bentonvil...

The CPG Guys, Sri & PVSB, are joined in this episode Spencer Price & Henry Michaelson, 2 of the 3 founders of Halla, a real-time personalization AI engine designed for grocers generating increases in basket size & customer retention Spencer & Henry answers these questions posed to them: What were the consumer needs that you as founders identified as the fundamental value proposition that Halla’s solution is trying to address? Most grocers (and brands for that matter) were caught off guard by ...

The CPG Guys, Sri & PVSB, are joined in this episode by Darnley Merzier-Bryan, founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business information technology (IT) consulting firm founded in 2008 and headquartered in the Washington D.C. Metro area. Merzier's entire client focus is on the U.S. federal Government. Darnley answers these questions posed to her: Take us through the journey of how you started up a process im...

The CPG Guys, Sri & PVSB, are joined in this episode by Paco Underhill, legendary author of the seminal book on shopping behavior, "Why We Buy" which has been in continuous print for 20+ years. Paco answers these questions posed to him: Your book “Why We Buy” was published over 2 decades ago yet remains, to this day, in publication in 28 languages to the tune of 100,000 copies per year? What, in your opinion, is the timeless constants of its content that keeps people wanting to buy it and lear...

In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo. the founder & CEO of Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with Shoppable to report on this solution that provid...

The CPG Guys, Sri & PVSB, are joined in this episode by Erica Fortune, SVP of eCommerce at Big Lots!, the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for e-Commerce, Mobile, Product Management, User Experience (UX), Site Merchandising, Front End Development (FED), Web Analytics, Search Engine Optimization (SEO), Online Operations and Customer Care. Erica answers these questions posed to her: Would you share a bit about your professional journey and ...

The CPG Guys, Sri & PVSB, are joined in this episode by Kiri Masters & Stefan Jordev, co-authors of the new book "Instacart for CMOs" Kiri is the founder & CEO of Bobsled Marketing where Stefan works as Director of Marketplace Strategy & Insights. Kiri & Stefan answer these questions posed to him: What prompted you to pick Instacart and focus on them vs other retailers? What is an ideal surround sound brand focus on Instacart look like? Retail media - what are the key pieces of this for Ins...

The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero, a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping. Aaron got tired of eCommerce shipping software that sucked. So in 2013, he and his co-founder decided to do something about it and ShipHero was born. We know what it’s like to run a warehouse or outsource fulfillment. They’re building the tools to make it easier to ship eCommerce. Aaron talks with Sri & PVSB about these topics: ...

The CPG Guys, Sri & PVSB, are joined in this episode by Russ Heilbrun, Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target. Russ answers these questions posed to him: Your career has passed through retail including being a buyer for several categories at Target and now CPG. Decompose this for our audience and tell us how different it is. The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play h...