The place to talk retail media and consumer insights!
The CPG Guys

Episodes

133
Sept. 29, 2021

Meaningful Consumer Relationships with Kimberly-Clark's Josh Blacksmith

The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/ Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/ Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1) Let’s ...
132
Sept. 25, 2021

Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Lindsay

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics. This is the second of a two part partnership episode series with PSignite. Follow Doug Miller on LinkedIn at: http://linkedin.com/in/dmiller722 Follow Alan Lindsay on LinkedIn at: http://linkedin.com/in/alanlindsay Follow PS...
131
Sept. 22, 2021

The eCommerce Maturity Curve with Profitero's Christina Vail

The CPG Guys, Sri & PVSB, are joined in this episode by Christina Vail, Director of Client Strategy at Profitero, the eCommerce performance analytics platform of choice for the world's leading brands. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Follow Christina Vail on LinkedIn at: ...
130
Sept. 18, 2021

Retail Media Process Management with WNS's Seema Kashyap & Sinan Gurman

The CPG Guys, Sri & PVSB, are joined in this episode by Sinan Gurman - SVP of data & analytics, and Seema Kashyap - Director and practice leader of Marketing Analytics at WNU at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the first of a two part...
129
Sept. 15, 2021

Social Media & CPG Brands with Facebook's Dave Sommer

The CPG Guys, Sri & PVSB, are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesses. Follow Dave Sommer on LinkedIn at: https://www.linkedin.com/in/davidsommer1/ Follow Facebook on LinkedIn at: h...
Guest: Dave Sommer
128
Sept. 11, 2021

Growing Brands Through Retail Media with Instacart's Seth Dallaire

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/ Follow I...
Guest: Seth Dallaire
127
Sept. 10, 2021

Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike

The CPG Guys, Sri & PVSB, are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online. Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/ Follow Foodspace on LinkedIn at: https://www.linkedin.com/company/foodspacetechnology/mycompany/ Follow Foodspace online at: https://foodspacetech.c...
126
Sept. 8, 2021

Digital Shelf Analytics with e.fundamental's John Maltman

The CPG Guys, Sri & PVSB, are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights. Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals on LinkedIn at: https://www.linkedin.com/company/e-fundamentals/ Follow e.fundamentals online at: https://www.efun...
125
Sept. 4, 2021

Infusing Video Short Stories into Brand Sites with Firework's Vincent Yang

The CPG Guys, Sri & PVSB, are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Vincent Yang on LinkedIn at: https://www.linkedin.com/in/vincentyangeverstring/ Follow Firework online at: http://firework.tv Follow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/ Vince...
124
Aug. 30, 2021

Targeted Digital Advertising with Criteo's Sherry Smith

The CPG Guys, Sri & PVSB, are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Sherry Smith on LinkedIn at: https://www.linkedin.com/in/sherryd-smith/ Follow Criteo online at: ...
123
Aug. 28, 2021

Salesforce Cloud-Driven Workflow Improvements with PSignite's Austin Wildmore

The CPG Guys, Sri & PVSB, are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics. This is the first of a two part partnership episode series with PSignite. Follow Austin Wildmore on LinkedIn at: https://www.linkedin.com/in/austinwildmore/ Follow PSignite online at: http://psignite.com Follow PSignite on LinkedIn at: https:...
122
Aug. 25, 2021

Grocery Digital Growth Strategies and Technologies with Groceryshop's Joe Laszlo

The CPG Guys, Sri & PVSB, are joined in this episode by Joe Laszlo, VP of Content for Groceryshop which brings together leaders from the entire grocery ecosystem, including established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. Groceryshop is taking place Sept 19-22, 2021 at Mandalay Bay Hotel & Casino in Las Vegas, NV To learn more about Grocerys...
121
Aug. 21, 2021

Solving Problems Through AI & Analytics with Fractal's Dipita Chakraborty & Prateek Trivedi

The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some of the world’s toughest problems. This is the first of a two part partnership episode with Fractal. Fol...
120
Aug. 18, 2021

Alcohol eCommerce with Freixenet’s Bryan Melo

The CPG Guys, Sri & PVSB, are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S. Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/ Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/ Bryan answers these questions: 1) You previously served in a similar role at Ste. Michelle Wine Estates. Can you give our audience a fundamental understa...
119
Aug. 14, 2021

Product Information Management with Syndigo's Mark Detelich

The CPG Guys, Sri & PVSB, are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-dete...
118
Aug. 11, 2021

Experience Relationship Management with AnyRoad's Daniel Yaffe

The CPG Guys, Sri & PVSB, are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/ Follow AnyRoad online at: Daniek answers these questions: 1) What’s a bay area guy like you doing on the Kentucky Bourbon Trail? In other words, what i...
117
Aug. 7, 2021

Enabling Contextual Commerce with The Mars Agency's Ethan Goodman & Chicory's Jason Young

The CPG Guys, Sri & PVSB, are joined in this episode by Ethan Goodman, SVP of Commerce, Media & innovation at The Mars Agency & Jason Young, President of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with lea...
116
Aug. 4, 2021

Cannabis Home Delivery with Lantern's Meredith Mahoney

The CPG Guys, Sri & PVSB, are joined in this episode by Meredith Mahoney, President of Lantern, a home-delivery cannabis business that was incubated within Drizly. Follow Meredith Mahoney on LinkedIn at: https://www.linkedin.com/in/meredith-mahoney/ Follow Lantern online at: http://www.lanternnow.com Meredith answers these questions: 1) You spent a good part of your career prior to Lantern working in DTC businesses, notably at Wayfair, a familiar online merchant of home furnishings, décor, hom...
115
July 31, 2021

Scaled Data Analytics with Danone's Suresh Ganapathy

The CPG Guys, Sri & PVSB, are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone & Anil Kaul CEO of Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line. This is the the second in a two-part partnership with Absolutdata. Follow Suresh Ganapathy on LinkedIn at: https://www.linkedin.com/in/sure...
114
July 28, 2021

Going Omnichannel with American Fireglass CEO Matt Doll

The CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: http://americanfireglass.com Matt answers these questions: 1) How exactly did you get into fireglass - how was it born - what is the history of the company 2) I ima...
113
July 24, 2021

CPG & Retail Mobile Loyalty Platforms with Fetch Rewards' Wes Schroll

The CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love. Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/ Follow Fetch Rewards online at: http://fetchrewards.com Download the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649 Download the Fetch Rewards app for Android: https://play.google.com/st...
Guest: Wes Schroll
112
July 21, 2021

Accelerating Omnichannel & eCommerce with Crossmark's Chris Moye

The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services. Follow Chris on LinkedIn at: https...
111
July 17, 2021

Retail Media with Sam's Club's Abi Subramanian

The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division. Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Sam's Club online at: http://samsclub.com Abi answers these questions: 1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion? 2) Could you please explain to our audience why retail media is the single most important vehicle for ...
110
July 14, 2021

Scaling Brands Through Digital Tooling with Isomr Group's Michael Hauck

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Hauck, founding partner & CEO of Isomr Group, a global digital consulting firm that works with industry-leading organizations to transform and grow their businesses with digital strategies across a number of industries including consumer packaged goods, agriculture, hardlines, manufacturing and distribution. Follow Michael Hauck on LinkedIn at: https://www.linkedin.com/in/michaelhauck/ Follow Isomr Group online at: http://isomr.gro...