The place to talk retail media and consumer insights!
The CPG Guys

Episodes

228
Sept. 10, 2022

Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez

The CPG Guys, PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. This episode is sponsored by Epsilon. Follow Dan Perez on LinkedIn at: https://www.linkedin.com/in/dan-perez-37b2395/ Schedule a strategy session with the Epsilon CPG team - https://cale...
227
Sept. 7, 2022

Operating in a Disruptive Omnichannel Environment with Bayer's Chris Haimbach

The CPG Guys, PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science fields of health care and agriculture. Follow Chris Haimbach on LinkedIn at: https://www.linkedin.com/in/chris-haimbach-4bb7193/ Follow Bayer on LinkedIn at: https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/en/us/bayer-united-states-of-ameri...
226
Sept. 3, 2022

End of Summer Rank Punditry with Bryan Gildenberg

Bryan Gildenberg, host of the Gildenberg Omnicomment LinkedIn Video Series, joins Sri & PVSB for a conversation on rank punditry.
225
Aug. 31, 2022

A Northern Perspective on Omnichannel Transformation with Mars Canada's Chantal Templeton

The CPG Guys, PVSB and Sri are joined in this episode by Chantal Templeton, GM of Mars Canada. With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™ Follow Chantal Templeton on LinkedIn at: https://www.linkedin.com/in/chantal-templeton-4a269012/ Follow Mars on LinkedIn at: https://www.linkedin.com/company/mars/ Follow Mars onlin...
224
Aug. 27, 2022

Efficient Digital Shelf Operations with CommerceIQ's Guru Hariharan

The CPG Guys, Sri & PVSB, are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers. Follow Guru on LinkedIn at: https://www.linkedin.com/in/gurushyam/ Follow CommerceIQ on LinkedIn at: https://www.linkedin.com/company/commerceiq/ Follow CommerceIQ online at: https://commerceiq.ai/ Guru answers the followin...
223
Aug. 24, 2022

Data-Enabled Streaming TV with 84.51˚'s Michael Schuh & Roku's Alannah Pawlik

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2...
222
Aug. 10, 2022

Brand Pages & Shoppable Display Ads with Instacart's Ryan Mayward

The CPG Guys, PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/ Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/ Follow Instac...
220
Aug. 3, 2022

Leadership in an Omnichannel Matrix with Anheuser-Busch InBev's Carolyn Brown

The CPG Guys, PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol. Follow...
219
July 30, 2022

More More More Content with The Retail Media Minute, The Gildenberg Omnicomment & The CPG Scoop

This episode explores 3 new content additions to the CPG Guys community. Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growth) will be featured in “The Retail Media Minute” on the CPG Guys LinkedIn page. Jeff will highlight important issues related to driving success in retail media. On Thursdays, the CPG Guys LinkedIn page will feature The Gildenberg Omnicomment. Bryan Gildenberg, SVP of Comme...
219
July 27, 2022

Digital Commerce in Snacking with Mondelēz International's Francesca Hahn

The CPG Guys, PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods. Follow Francesca Hahn on LinkedIn at: https://www.linkedin.com/in/francesca-hahn/ Follow Mondelēz International on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Mondelēz International online at: https://www.mondelezinternational.com/ Francesca answers these questions: 1) Your...
218
July 20, 2022

Building An Authentic Feminine Care Brand with Lola's Monica Belsito

The CPG Guys, PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding portfolio of trusted products and candid information for you to make deliberate decisions about your reproductive health. From your first period to your last hot flash (and beyond!), we’ve got you covered. Founded and led by women, LOLA is on a mission to reshape the conversatio...
217
July 16, 2022

Personified Digital Advertising with Ogury's Drew Childers

The CPG Guys, PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the r...
216
July 13, 2022

Late Mover Advantage in Retail Media with Albertsons Media Collective's Evan Hovorka & Pacvue's Melissa Burdick

The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence. Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Alberts...
215
July 9, 2022

Amazon/eCommerce Data Strategy with Intentwise's Sreenath Reddy

The CPG Guys, PVSB and Sri are joined in this episode by Sreenath Reddy, founder of Intentwise, a technology platform that empowers professional advertisers, large-scale aggregators, and high-volume agencies with recommendations, automation, competitive intelligence, and data infrastructure for Amazon, Instacart, Target, and more. This episode is sponsored by Intentwise. Follow Sreenath Reddy on LinkedIn at: https://www.linkedin.com/in/sreenathkreddy/ Follow Intentwise on LinkedIn at: https:...
214
July 6, 2022

Omnichannel Growth in Uncertain Times with Nestlé USA's Veeral Shah

The CPG Guys, PVSB and Sri are joined in this episode by Veeral Shah, VP of Commercial Strategy & Development at Nestlé USA, the world’s largest CPG manufacturer. Follow Veeral Shah on LinkedIn at: https://www.linkedin.com/in/veshah/ Follow Nestlé USA on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé USA online at: https://www.nestleusa.com/ Veeral answers these questions: 1) Your story starts at University of Michigan and then touched a number of notable brands at...
213
July 2, 2022

2022 Mid-Year Retrospective with Sri & PVSB

In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022. Topics they cover: State of omnichannel - ecommerce or store - who is winning? Implosion of immediate delivery vertical The emergence of live streaming & video Influence of digital content on in-store sales DTC was hot during covid and is still the best mechanism for 1P, is it still the case? - why bother when you have capabilities like Fetch? Evol...
212
June 25, 2022

The ABCs of Retail Media with Mindshare's Jeff Malmad

In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division. Follow Jeff Malmad on LinkedIn ...
211
June 22, 2022

Omnichannel Acceleration with Mondelēz International's Cristina Marinucci

In this episode, PVSB speaks with Cristina Marinucci, Sr Director & Global Head of Shopper Insights & Analytics at Mondelēz International, an American multinational confectionery, food, and beverage company. Follow Cristina Marinucci on LinkedIn at: https://www.linkedin.com/in/cristinamarinucci/ Follow Mondelēz on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Mondelēz online at: https://www.mondelezinternational.com/ Cristina spoke to Peter while attending the 202...
210
June 18, 2022

Marketing Attribution with Catalina's Stacey Hawes

The CPG Guys, PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey. This episode is sponsored by Catalina. Follow Stacey Hawes on LinkedIn at: https://www.linkedin.com/in/stacey-hawes-38a4852/ Follow Catalina on LinkedIn at: https://www.linkedin.com/company/catalina-marketing/ Follow Catalina online at: https://www.ca...
Guest: Stacey Hawes
209
June 15, 2022

Brand Management in the Digital Era with Colgate-Palmolive's Dana Medema

The CPG Guys, Sri & PVSB, are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company. Follow Dana Medema on LinkedIn at: https://www.linkedin.com/in/dana-d-medema-she-her-hers-496328b/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/ Find Hello brand products at https://www.hello-products.com/ Dana answers these questions: 1) Would you start by walking us through your career pro...
208
June 11, 2022

3D Virtual Commerce with InContext Solutions's Melissa Jurgens & Lucas Blair

The CPG Guys, Sri & PVSB, are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences. This episode is sponsored by InContext Solutions. Follow InContext online at: http://incontextsolutions.com Follow InContext on LinkedIn at: https://www.linkedin.com/compa...
207
June 8, 2022

Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with Sri about the fast moving world of Retail Media. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http:/...
206
June 4, 2022

Data Clean Rooms with Habu's Matt Kilmartin

The CPG Guys, PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. This episode is sponsored by Habu. Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/in/mattkilmartin/ Follow Habu on LinkedIn at: https://www.linkedin.com/company/habu-inc/ Follo...
205
June 1, 2022

Digital Cartwheels with DIGITS Agency's Dave Glaza

The CPG Guys, PVSB and guest host Andrea Leigh from the #fresh4 and Allume Group are joined in this episode by David Glaza, founder & CEO of DIGITS Agency, a specialty consulting agency. experienced in the strategy and execution of digital coupons, loyalty and personalization programs, bringing digital capabilities to physical stores. Follow David Glaza on LinkedIn at: https://www.linkedin.com/in/davidglaza/ Follow DIGITS on LinkedIn at: https://www.linkedin.com/company/digits-agency/ Follow DI...
Guest: Andrea Leigh