The place to talk retail media and consumer insights!
The CPG Guys

Season 1

May 1, 2021

Personalized Digital Acceleration with Aki Tech's Risa Crandall

The CPG Guys , Sri & PVSB , are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with perso...

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April 28, 2021

Advertising & Privacy in 2021 with StitcherAds Declan Kennedy

The CPG Guys , Sri & PVSB , are joined in this episode by Declan Kennedy , CEO of StitcherAds , a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & In...

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April 24, 2021

The Walmart Way with 8th & Walton's Jeff Clapper

The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Clapper , CEO of Arkansas-based 8th & Walton , a consulting & training group which supports Walmart Suppliers in three ways: Walmart Training Classes Advisory and...

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April 17, 2021

Enabling Brand DTC Part 3 with GSK's Carolina Flores

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores , Associate Digital Marketing Manager at GSK . Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable , a distri...

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April 15, 2021

Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth …

The CPG Guys , Sri & PVSB , are joined in this episode by Megan Kinmonth Bowman , founder & CEO of Stonehenge Tech Labs , the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce...

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April 10, 2021

Taste Intelligence with Halla's Henry Michaelson & Spencer Price

The CPG Guys , Sri & PVSB , are joined in this episode Spencer Price & Henry Michaelson , 2 of the 3 founders of Halla , a real-time personalization AI engine designed for grocers generating increases in basket size & custom...

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April 8, 2021

Winning Federal Government Work with Merzier Process Group's Darnley …

The CPG Guys , Sri & PVSB , are joined in this episode by Darnley Merzier-Bryan , founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business informatio...

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April 3, 2021

Why We Buy with Author Paco Underhill

The CPG Guys , Sri & PVSB , are joined in this episode by Paco Underhill , legendary author of the seminal book on shopping behavior, " Why We Buy " which has been in continuous print for 20+ years. Paco answers these questio...

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March 24, 2021

Enabling Brand DTC Part 2 with Shoppable's Heather Marie Udo

In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo . the founder & CEO of Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patente...

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March 22, 2021

Neighborhood Discount Retailing with Big Lots! Erica Fortune

The CPG Guys , Sri & PVSB , are joined in this episode by Erica Fortune , SVP of eCommerce at Big Lots! , the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for e-Commerce, Mobile, Prod...

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March 19, 2021

Instacart for CMOs with Kiri Masters & Stefan Jordev

The CPG Guys , Sri & PVSB , are joined in this episode by Kiri Masters & Stefan Jordev , co-authors of the new book " Instacart for CMOs " Kiri is the founder & CEO of Bobsled Marketing where Stefan works as Director of Marke...

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March 18, 2021

DTC Shipping & Fulfillment SaaS with ShipHero's Aaron Rubin

The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero , a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping. Aaron got tired of eCommerce shipping software that suck...

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March 15, 2021

Winning at Target with J&J's Russ Heilbrun

The CPG Guys , Sri & PVSB , are joined in this episode by Russ Heilbrun , Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target . Russ answers these questions posed to him: Your ...

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March 9, 2021

Digital Commerce Design with Astound Commerce's Michael Kahn

The CPG Guys , Sri & PVSB , are joined in this episode by Michael Kahn , CEO of Astound Commerce . At Astound Commerce, they live and breathe the customer experience. They design interactions that forge lifelong brand loyalty...

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March 5, 2021

Enabling Brand DTC Part 1 with Shoppable's Holly Boni

The CPG Guys , Sri & PVSB , are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable , a distributed commerce technology company with a suite of e-comm...

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March 1, 2021

Unified Commerce with 5 New Digital's Michael Zakkour

The CPG Guys , Sri & PVSB , welcome to the podcast Michael Zakkour , the founder & CEO of 5 New Digital , a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of " New Retail Born...

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Feb. 26, 2021

Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza

The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza , Associate Editor at EnsembleIQ 's Path to Purchase Institute division. Cyndi recently reported on a survey that the Institute fielded related to the value shopper m...

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Feb. 25, 2021

eCommerce Market Research with eMarketer's Andrew Lipsman

The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman , principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Gro...

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Feb. 22, 2021

Marketplace Advertising with Pacvue's Melissa Burdick

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick , co-founder & President of Pacvue , an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pac...

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Feb. 16, 2021

The Digital Flywheel with Flywheel Digital's Alex McCord

The CPG Guys are joined in this episode by Alex McCord , EVP & Managing Director at Flywheel Digital , An Amazon -focused agency supporting brands selling through 1P. In Alex's conversation with Peter , he answers the followi...

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Feb. 15, 2021

20K Downloads Retrospective & Why We Built This

To celebrate 20,000 downloads of The CPG Guys podcast, Sri & PVSB decide to share with our audience the "inside baseball" of our podcast. We answer the following questions: Why did we found the podcast? What was the original ...

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Feb. 11, 2021

Outcome-Based Health with Upgraid's Justin Kamine

The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine , founder & CEO of Upgraid , an outcome-based health natural supplements brand. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpo...

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Feb. 10, 2021

The Power of Reviews - Part 2 with Crossmark’s Stephen G. Koven

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Stephen G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and had p...

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Feb. 8, 2021

The Power of Reviews - Part 1 with Crossmark’s Stephen G. Koven

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Stephen G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and had p...

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