The place to talk retail media and consumer insights!
The CPG Guys

Episodes

276
April 12, 2023

The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman

The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead. Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/ Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/ Follow Insider Intelligence onli...
275
April 8, 2023

Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data. Follow Lex Jospehs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/ Follow Sa...
Guest: Lex Josephs
274
April 5, 2023

WPP Commerce Event Recap with VMLY&R Commerce's Beth Ann Kaminkow & GroupM Nexus' Ji Kim

The CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies. Follow Beth Ann Kaminkow on LinkedIn at: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/ Follow VMLY&R Commerce on LinkedIn at: https://www.linkedin.com/company/vmlyrcommerce/ Follow VMLY&R Cmmerce online at: https://www.vmlyrcommerce.com/ Follow Ji Kim on LinkedIn at: https://www.linkedin.com/in/jiyoungk/ Follow GroupM Nexus...
273
March 27, 2023

Shelf Edge In-Store Media That Converts with Vestcom's Shock Torem

The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth. This episode is sponsored by Vestcom. Follow Shock Torem on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom on LinkedIn at: https://www.linke...
Guest: Shock Torem
272
March 24, 2023

In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE & Jonathan Rosen SVP, Content Strategy & Consumer Experience at PRN, a STRATACACHE company. The STRATACACHE family of companies, which includes PRN and SCALA, is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Their retail solutions allow them to be partners in creating an in-store evolution, fitting into a retailer’s existing ecosystem by connecting different technologies to t...
Guest: Chris Riegel
271
March 21, 2023

Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics. Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/...
Guest: Eric Martell
270
March 15, 2023

Perishable Food eCommerce Imperatives with Hostess Brands' Bret Thurston

The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands. Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/ Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/ Follow Hostess Brands online at: https://www.hoste...
269
March 11, 2023

Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall

The CPG Guys, PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies, an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode...
268
March 8, 2023

Retail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff Malmad

The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization. This episode was recorded in January at CES in Las Vegas, NV. Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/ Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/ Follow Group M online at: https://www.groupm.com/ Follow Jeff Malmad on LinkedIn at: https://www.linkedin.c...
267
March 4, 2023

One Platform TV Advertising with NBC Universal's Bob Perry

The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Follow Bob Perry on LinkedIn at: https://www.linkedin.com/in/bob-perry-8...
266
March 1, 2023

Commerce Marketing in the Era of Retail Media with Tyson Foods' Andrea McGovern Galo

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/ Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/ Follow Tyson Foods online at: https://www.tysonfoods.com/ Andrea answers these questions: 1) Andrea, what dr...
265
Feb. 25, 2023

Shoptalk 2023 with Sophie Wawro & Anil Aggarwal

The CPG Guys speak with Sophie Wawro, Global President of Shoptalk & Groceryshop and Anil Aggarwal, CEO of Personatech REGSITER FOR SHOPTALK BY MARCH 3 AT: https://shoptalk.com/us Follow Sophie Wawro on LinkedIn at: https://www.linkedin.com/in/sophiewawro/ Follow Shoptalk on LinkedIn at: https://www.linkedin.com/company/shoptalk/ Follow Anil Aggarwal on LinkedIn at: https://www.linkedin.com/in/anildaggarwal/ Follow Personatech on LinkedIn at: https://www.linkedin.com/company/personatechinc/ F...
Guest: Sophie Wawro
264
Feb. 22, 2023

Grow: The Essential Guide to Getting Promoted with Randy Ornstein

The CPG Guys speak with Randy Ornstein, Sr Director of Alcohol at Gopuff & Author of the new book "Grow: the Essential Guide to Getting Promoted." Follow Randy Ornstein on LinkedIn at: https://www.linkedin.com/in/randy-ornstein-b23b923/ Purchase his new book at: https://a.co/d/5kd8cWS Randy answers these questions: 1) Randy, why don’t you start by sharing with us a bit of your professional background so our audience has a better understanding of your expertise? 2) What prompted you to write t...
263
Feb. 15, 2023

Building a Retail Media Business with Google's Shawn McGahee

The CPG Guys speak with Shawn McGahee, Head of Retail Media at Google. Follow Shawn McGahee on LinkedIn at: https://www.linkedin.com/in/smcgahee Contact Shawn at: smcgahee@google.com Learn about Google’s Retail Media solutions at: https://services.google.com/fh/files/blogs/building_a_retail_media_business_with_google.pdf Shawn answers these questions: 1) Would love to start with understanding your professional journey and some of the key pivot points that led you to your current role at Googl...
262
Feb. 12, 2023

LA Confidential with The CPG Guys

Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon. Sri asked these questions: 1) Data: Everyone is chasing it...1P,3P and every other kind of data, myth or truth? 2) What is a clean room and why is it important for data? Should brands & retailers be chasing this? 3) What does ownership of data really mean? 4) What is the role of syndicated data n today's omni...
261
Feb. 8, 2023

Transformational Omnichannel Beauty Retail with Ulta's Kristin Wolf

The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Follow Kristin Wolf on LinkedIn at: https://www.linkedin.com/in/kristinwolf-ub/ Follow Ulta Beauty on LinkedIn at: https://www.linkedin.com/company/ulta/ Follow Ulta Beauty online at: https://www.ulta.com/company/about-us Kristin answers these questi...
260
Feb. 4, 2023

Consumer Loyalty & Engagement with Kearney’s Katherine Black

The CPG Guys speak with Katherine Black, Senior Partner at Kearney, a global consulting partnership with presence in 40 countries. Follow Katherine Black on LinkedIn at: https://www.linkedin.com/in/katherine-p-black/ Follow Kearney on LinkedIn at: https://www.linkedin.com/company/kearney/ Follow Kearney online at: https://www.kearney.com/about/our-people/kearney-originals/article/-/insights/katherine-black Katherine answers these questions: 1) Let’s start with your professional background. I ...
259
Feb. 1, 2023

Retail Media's Next Act with Albertsons Media Collective's Kristi Argyilan & Evan Hovorka

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/ Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albert...
258
Jan. 25, 2023

AD Retail Media with Peapod Digital Labs’ Bobby Watts

The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers. Follow Bobby Watts on LinkedIn at: https://www.linkedin.com/in/bobby-watts-48571b74 Contact Bobb Watts at: bobby.watts@peapoddigitallabs.com Follow Peapod Digital Labs on LinkedIn at: https://www.linkedin.com/company/peapoddigitallabs/ Follow Peapod Digital Labs online at: http://peapoddigitallabs.com Bobby answers these ques...
257
Jan. 21, 2023

The Current State of Digital Transformation in Omnichannel Retail with Texas A & M's Prof. Venky Shankar

The CPG Guys speak with Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence. Follow Venky Shankar on LinkedIn at: https://w...
256
Jan. 14, 2023

Retail Media Live from CES with Walmart Connect's Kara Rousseau

The CPG Guys speak with Kara Rousseau, VP & Head of Marketing for Walmart Connect, the Retail Media arm of Walmart, the world's most elite retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://walmartconnect.com/ Kara answers these questions: 1) Kara, since we last spoke in early 2022 (you’re still in our top 10 list of download...
255
Jan. 11, 2023

Bev Alc Retail Media with Drizly's Amit Patel

The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly, the world's largest alcohol marketplace and the best way to shop beer, wine and spirits. Follow Amit Patel on LinkedIn at: https://www.linkedin.com/in/patelaa/ Follow Drizly on LinkedIn at: https://www.linkedin.com/company/drizly/ Follow Drizly Ads online at: https://ads.drizly.com/ Amit answers these questions: 1) Please provide us with an understanding of your career, focusing on important experien...
254
Jan. 7, 2023

Universal Data Consolidation with Helio's Kathy Slowinski & Erik Andrejko

The CPG Guys speak with Kathy Slowinski & Erik Andrejko from Helio, the first data platform of its kind to capture data from every consumer touchpoint and consolidate it into one universal solution to help anyone looking to invest, innovate, or grow in the consumer ecosystem identify emerging opportunities. Follow Kathy Slowinski on LinkedIn at: https://www.linkedin.com/in/kslowinski/ Follow Erik Andrejko on LinkedIn at: https://www.linkedin.com/in/erik-andrejko-0900a51b/ Follow Helio on Linked...
253
Jan. 3, 2023

We Have a New CPG Guy! + 2022 Retrospective

The CPG Guys welcome Bryan Gildenberg as the third official CPG Guy! Bryan & Sri undertake a 2022 retrospective! CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPG...