Retail Media Episodes

The CPG Guys, Sri & PVSB, are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing...

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/ Follow I...

The CPG Guys, Sri & PVSB, are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Sherry Smith on LinkedIn at: https://www.linkedin.com/in/sherryd-smith/ Follow Criteo online at: ...

The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division. Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Sam's Club online at: http://samsclub.com Abi answers these questions: 1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion? 2) Could you please explain to our audience why retail media is the single most important vehicle for ...

The CPG Guys, Sri & PVSB, are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: http://gopuff.com Follow Gopuff on Instagram at: http://Instagram.com/gopuff Follow Gopuff on Twitter at: http://Twitter.com/gopuff Download Gopuff on the Apple App Store here Download Gopuff on the Google Play Store here To learn more about Gopuff retail media solutions, email andy....

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved. What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings? How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does th...

The CPG Guys are joined in this episode by Alex McCord, EVP & Managing Director at Flywheel Digital, An Amazon-focused agency supporting brands selling through 1P. In Alex's conversation with Peter, he answers the following questions: Your career was born into eCommerce and digital retailing when it was still new for CPG brands. How hard has it been and what is the state of maturity of digital and the COG industry today? What is the so called Flywheel of success in digital? Can you decom...

The CPG Guys Sri & PVSB are joined in this episode by Michael Ellgass, EVP of Technology & Retail Media Platforms at IRi. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers. This podcast episode may also be heard on IRi Growth Insights podcast. Michael answers these questions: What exactly is your role at IRi and what are the objectives of the technology & retail media platforms team? ...

The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club. Steven discusses all of the targeted media capabilities that Sam's Clubs offers to brands. Questions answered by him include: WMG and Walmart in general have really stepped up in all things digital and eCommerce in 2020 from WalmartPlus to drones to click & collect penetration & even the partnership with Instacart - what is Sam’s club following thr...

The CPG Guys Sri & PVSB are joined in this episode by Matthew Smith, industry manager of beauty & pharma at Walmart Media Group. Interested in learning more about Walmart Media group? Visit: http://www.walmartmedia.com Here are the questions that Matthew answers: Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand? As head of e...

The CPG Guys Sri & PVSB welcome Whitney Cooper, Director of Omnichannel Transformation & Acceleration at Walmart. To learn more about Walmart Media Group brand solutions, visit walmartmedia.com To find our content, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the informa...

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly, the alcohol delivery eCommerce marketplace Topics discussed: After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you decided to join Drizly as its COO. What appealed to you about the company and the role? You arrived at Drizly 2 months into the global pandemic as its sales were skyrocketing and everyone there was working both overtime and often double duty. I heard that senior executiv...

Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include: The pandemic radically altered the shopping habits of consumers across the world. In particular, we’ve read a great deal about Instacart’s response to this new demand for home delivery and click & collect commerce solutions. Would you please share with our audience some thoughts on this...