Retail Media Episodes
257
Jan. 21, 2023
The Current State of Digital Transformation in Omnichannel Retail with Texas A & M's Prof. Venky Shankar
The CPG Guys speak with Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence. Follow Venky Shankar on LinkedIn at: https://w...
256
Jan. 14, 2023
Retail Media Live from CES with Walmart Connect's Kara Rousseau
The CPG Guys speak with Kara Rousseau, VP & Head of Marketing for Walmart Connect, the Retail Media arm of Walmart, the world's most elite retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://walmartconnect.com/ Kara answers these questions: 1) Kara, since we last spoke in early 2022 (you’re still in our top 10 list of download...
255
Jan. 11, 2023
Bev Alc Retail Media with Drizly's Amit Patel
The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly, the world's largest alcohol marketplace and the best way to shop beer, wine and spirits. Follow Amit Patel on LinkedIn at: https://www.linkedin.com/in/patelaa/ Follow Drizly on LinkedIn at: https://www.linkedin.com/company/drizly/ Follow Drizly Ads online at: https://ads.drizly.com/ Amit answers these questions: 1) Please provide us with an understanding of your career, focusing on important experien...
243
Nov. 19, 2022
Retail Media Revolution with Albertsons Media Collective's Kristi Argyilan
The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Head of Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Part I with Evan Hovorka - http://cpgguys.com/amc-pacvu...
Guest: Kristi Argyilan
242
Nov. 16, 2022
Mobility Media Network with Uber advertising's Megan Ramm
The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies. Follow Megan Ramm on LinkedIn at: https://www.linkedin.com/in/meganpetrie/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/ Follow Uber advertising online at: https://www.uber.com/us/en/advertising/ Megan answers these questions: 1) You have such a plethora of experiences beginning at Forbes Media, Google, SNAP and now UBER. ...
Guest: Megan Ramm
236
Oct. 29, 2022
Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick
A deep dive into the Sam’s Club Member Access Platform (MAP) retail media solution with Sam’s Club’s Austin Leonard and Pacvue’s Melissa Burdick
Guests: Melissa Burdick , Austin Leonard
234
Oct. 18, 2022
Retail Media Performance Measurement with Albertsons Media Collective's Claire Wyatt
The CPG Guys, PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Claire Wyatt on LinkedIn at: https://www.linkedin.com/in/clairewyatt/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Claire answers these question...
Guest: Claire Wyatt
226
Sept. 3, 2022
End of Summer Rank Punditry with Bryan Gildenberg
Bryan Gildenberg, host of the Gildenberg Omnicomment LinkedIn Video Series, joins Sri & PVSB for a conversation on rank punditry.
223
Aug. 24, 2022
Data-Enabled Streaming TV with 84.51˚'s Michael Schuh & Roku's Alannah Pawlik
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2...
222
Aug. 10, 2022
Brand Pages & Shoppable Display Ads with Instacart's Ryan Mayward
The CPG Guys, PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/ Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/ Follow Instac...
220
Aug. 3, 2022
Leadership in an Omnichannel Matrix with Anheuser-Busch InBev's Carolyn Brown
The CPG Guys, PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol. Follow...
219
July 30, 2022
More More More Content with The Retail Media Minute, The Gildenberg Omnicomment & The CPG Scoop
This episode explores 3 new content additions to the CPG Guys community. Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growth) will be featured in “The Retail Media Minute” on the CPG Guys LinkedIn page. Jeff will highlight important issues related to driving success in retail media. On Thursdays, the CPG Guys LinkedIn page will feature The Gildenberg Omnicomment. Bryan Gildenberg, SVP of Comme...
218
July 20, 2022
Building An Authentic Feminine Care Brand with Lola's Monica Belsito
The CPG Guys, PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding portfolio of trusted products and candid information for you to make deliberate decisions about your reproductive health. From your first period to your last hot flash (and beyond!), we’ve got you covered. Founded and led by women, LOLA is on a mission to reshape the conversatio...
217
July 16, 2022
Personified Digital Advertising with Ogury's Drew Childers
The CPG Guys, PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the r...
216
July 13, 2022
Late Mover Advantage in Retail Media with Albertsons Media Collective's Evan Hovorka & Pacvue's Melissa Burdick
The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence. Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Alberts...
Guests: Melissa Burdick , Evan Hovorka
212
June 25, 2022
The ABCs of Retail Media with Mindshare's Jeff Malmad
In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division. Follow Jeff Malmad on LinkedIn ...
207
June 8, 2022
Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg
The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with Sri about the fast moving world of Retail Media. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http:/...
Guest: Bryan Gildenberg
203
May 25, 2022
Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra
The CPG Guys, Sri & PVSB, are joined in this episode by: Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to driv...
201
May 21, 2022
Consumer 360 Live! with Walmart's Whitney Cook
The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cook, Senior Director of Omnichannel Transformation & Commercialization at Walmart Connect. Follow Whitney on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online at: http://walmartconnect.com This episode is sponsored by NielsenIQ and...
Guest: Whitney Cooper
200
May 18, 2022
Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallaire
The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online at: http...
Guest: Seth Dallaire
199
May 13, 2022
Retail Media Revolution with Skai's Nich Weinheimer
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift. This episode is sponsored by Skai. Follow Nich Weinheimer on Linke...
190
April 2, 2022
Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra
The CPG Guys, Sri & PVSB, are joined in this episode by: Dave Young, VP of CPG Partnerships at Shipt Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Cr...
183
March 9, 2022
Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau
The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://walmartconnect.com/ Kara answers these questions: 1) Turner Broadcasting, Warner Media, Walt Dis...
181
March 2, 2022
Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury
The CPG Guys, PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results. This episode is brought to through a partnership with Amazon. Follow Ru Vallury on LinkedIn at: https://www.linkedin.com/in/ru-vallury-80825a...