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Retail Media Episodes

256
Jan. 14, 2023

Retail Media Live from CES with Walmart Connect's Kara Rousseau

The CPG Guys speak with Kara Rousseau, VP & Head of Marketing for Walmart Connect, the Retail Media arm of Walmart, the world's most elite retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://walmartconnect.com/ Kara answers these questions: 1) Kara, since we last spoke in early 2022 (you’re still in our top 10 list of download...
255
Jan. 11, 2023

Bev Alc Retail Media with Drizly's Amit Patel

The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly, the world's largest alcohol marketplace and the best way to shop beer, wine and spirits. Follow Amit Patel on LinkedIn at: https://www.linkedin.com/in/patelaa/ Follow Drizly on LinkedIn at: https://www.linkedin.com/company/drizly/ Follow Drizly Ads online at: https://ads.drizly.com/ Amit answers these questions: 1) Please provide us with an understanding of your career, focusing on important experien...
243
Nov. 19, 2022

Retail Media Revolution with Albertsons Media Collective's Kristi Argyilan

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Head of Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Part I with Evan Hovorka - http://cpgguys.com/amc-pacvu...
242
Nov. 16, 2022

Mobility Media Network with Uber advertising's Megan Ramm

The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies. Follow Megan Ramm on LinkedIn at: https://www.linkedin.com/in/meganpetrie/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/ Follow Uber advertising online at: https://www.uber.com/us/en/advertising/ Megan answers these questions: 1) You have such a plethora of experiences beginning at Forbes Media, Google, SNAP and now UBER. ...
Guest: Megan Ramm
236
Oct. 29, 2022

Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick

A deep dive into the Sam’s Club Member Access Platform (MAP) retail media solution with Sam’s Club’s Austin Leonard and Pacvue’s Melissa Burdick
234
Oct. 18, 2022

Retail Media Performance Measurement with Albertsons Media Collective's Claire Wyatt

The CPG Guys, PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Claire Wyatt on LinkedIn at: https://www.linkedin.com/in/clairewyatt/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Claire answers these question...
Guest: Claire Wyatt
226
Sept. 3, 2022

End of Summer Rank Punditry with Bryan Gildenberg

Bryan Gildenberg, host of the Gildenberg Omnicomment LinkedIn Video Series, joins Sri & PVSB for a conversation on rank punditry.
223
Aug. 24, 2022

Data-Enabled Streaming TV with 84.51˚'s Michael Schuh & Roku's Alannah Pawlik

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2...
222
Aug. 10, 2022

Brand Pages & Shoppable Display Ads with Instacart's Ryan Mayward

The CPG Guys, PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/ Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/ Follow Instac...
220
Aug. 3, 2022

Leadership in an Omnichannel Matrix with Anheuser-Busch InBev's Carolyn Brown

The CPG Guys, PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol. Follow...
219
July 30, 2022

More More More Content with The Retail Media Minute, The Gildenberg Omnicomment & The CPG Scoop

This episode explores 3 new content additions to the CPG Guys community. Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growth) will be featured in “The Retail Media Minute” on the CPG Guys LinkedIn page. Jeff will highlight important issues related to driving success in retail media. On Thursdays, the CPG Guys LinkedIn page will feature The Gildenberg Omnicomment. Bryan Gildenberg, SVP of Comme...
218
July 20, 2022

Building An Authentic Feminine Care Brand with Lola's Monica Belsito

The CPG Guys, PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding portfolio of trusted products and candid information for you to make deliberate decisions about your reproductive health. From your first period to your last hot flash (and beyond!), we’ve got you covered. Founded and led by women, LOLA is on a mission to reshape the conversatio...
217
July 16, 2022

Personified Digital Advertising with Ogury's Drew Childers

The CPG Guys, PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the r...
216
July 13, 2022

Late Mover Advantage in Retail Media with Albertsons Media Collective's Evan Hovorka & Pacvue's Melissa Burdick

The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence. Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Alberts...
212
June 25, 2022

The ABCs of Retail Media with Mindshare's Jeff Malmad

In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division. Follow Jeff Malmad on LinkedIn ...
207
June 8, 2022

Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with Sri about the fast moving world of Retail Media. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG online at: https://www.omnicomcommercegroup.com/ Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http:/...
203
May 25, 2022

Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra

The CPG Guys, Sri & PVSB, are joined in this episode by: Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to driv...
201
May 21, 2022

Consumer 360 Live! with Walmart's Whitney Cooper

The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & Commercialization Follow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online at: http://walmartconnect.com This episode is sponsored by NielsenIQ and was record...
200
May 18, 2022

Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallaire

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart online at: http://walmart.com Follow Walmart Connect online at: http...
Guest: Seth Dallaire
199
May 13, 2022

Retail Media Revolution with Skai's Nich Weinheimer

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift. This episode is sponsored by Skai. Follow Nich Weinheimer on Linke...
190
April 2, 2022

Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra

The CPG Guys, Sri & PVSB, are joined in this episode by: Dave Young, VP of CPG Partnerships at Shipt Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Cr...
183
March 9, 2022

Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau

The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://walmartconnect.com/ Kara answers these questions: 1) Turner Broadcasting, Warner Media, Walt Dis...
181
March 2, 2022

Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury

The CPG Guys, PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results. This episode is brought to through a partnership with Amazon. Follow Ru Vallury on LinkedIn at: https://www.linkedin.com/in/ru-vallury-80825a...
175
Feb. 9, 2022

Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp

The CPG Guys, PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp on LinkedIn at: https://www.linkedin.com/in/mikeharp/ Follow Gopuff on LinkedIn at: https://www.linkedin.com/company/gopuff/ Learn about the Gopuff ad platform at: http://gopuff.com/go/ads Mike answers these questions: 1) Before we dive into the more detailed questions,...