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Retail Media Episodes

421
Sept. 21, 2024

The Transaction Moment with ADUSA's Bobby Watts and Rokt's Stephen Rivera

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization. This episode is sponsored by ROKT. Find Bobby Watts on Linkedin at : https://www.linkedin.com/in/bobby-watts-48571b74/ Find ADUSA on Linkedin at : https://www.linkedin.com/company/ahold-delhaize-usa/ Find ADUSA online at : https://www.aholddelhaize.com/ Find Stephen Rivera on Linkedin at : https:/...
420
Sept. 19, 2024

Winning Strategies in Retail Media Performance Marketing with Glanbia’s Jamie Williams

The CPG Guys are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/ Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/ Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en Here's what we asked her : 1. Before joining Glanb...
417
Sept. 12, 2024

Global Media Connect with Uber’s Paul Wright

The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail media across the board. I’m talking 60+ RMN’s in the US, huge media budget shifts to sales and lower funnel but yet instore media not penetrated at all. In Europe, in store media has been RMN for a while. We thought why not learn more about international ...
413
Sept. 3, 2024

Retail Media Today and Raising the Bar with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey. Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin at: https://www.linkedin.com/company/iab/ Find IAB online at: https://www.iab.com/ Here's what we asked him : 1. Your career spa...
Aug. 29, 2024

The Big Shift with Flywheel's Patrick Miller

The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box. Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/ Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/ Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dy...
410
Aug. 24, 2024

Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flywheel’s Xian Wang

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel. Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/ Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/ Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/ Download the new “Connected Com...
409
Aug. 22, 2024

Building an eCommerce Center of Excellence with Nestlé's Neel Arora

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/nee...
Guest: Neel Arora
408
Aug. 20, 2024

Live From Cannes Lions with Mondelez's Meghan Johnson & 84.51's Cara Pratt

The CPGGUYS are joined in this episode shot LIVE from the KPM/84.51 Cabana at Cannes Lions international festival of creativity at Cannes, France. We are joined by Cara Pratt, SVP and head of Kroger precision marketing, and Meghan Johnson, head of consumer experience and media at Mondelez international. Find Cara Pratt on Linkedin : https://www.linkedin.com/in/cara-pratt-2429614/ Find Meghan Johnson on Linkedin : https://www.linkedin.com/in/megataps/ Find 84.51 on Linkedin : https://www.linkedi...
Guest: Cara Pratt
407
Aug. 17, 2024

The Power of Independent Grocery Retailers with IGA’s Michael La Kier

The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally. Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/ Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./ Follow IGA online at: https://corporate.iga.com/ Michael answers these questions: ...
403
Aug. 8, 2024

Growth Oriented Brand Marketing with Kimberly-Clark's Luke Kigel

The CPGGUYS are joined in this episode by Luke Kigel - VP of digital marketing & consumer experiences at Kimberly-Clark. Connect with Luke Kigel on Linkedin : https://www.linkedin.com/in/lukekigel/ Connect with Kimberly-Clark on Linkedin : https://www.linkedin.com/company/kimberly-clark/ Connect with Kimberly-Clark online : https://www.kimberly-clark.com/en-us This discussion is all about modern marketing and catering to today's digitally influenced consumer and what skillsets are required to ...
402
Aug. 6, 2024

Live at Cannes Lions with Amazon's Jeff Cohen

THE CPGGUYS are joined in this episode by Jeff Cohen, tech evangelist for Amazon ads. We did this LIVE from the Amazon port podcast studio at Cannes Lions international festival of creativity at Cannes, France. Find Jeff on Linkedin at : https://www.linkedin.com/in/jeffreycohen/ Find Amazon on Linkedin at : https://www.linkedin.com/company/amazon/ Find Amazon ads online at : https://advertising.amazon.com/ This discussion is about career leadership and how it is to work at Amazon day to day. H...
Guest: Jeffrey Cohen
400
July 30, 2024

Live at Cannes Lions with Walmart's Seth Dallaire

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s...
Guest: Seth Dallaire
399
July 27, 2024

The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O'Bryen

The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network. Follow Deren on LinkedIn at: https://www.linkedin.com/in/derenbaker/ Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-o-bryen-3a050147/ eMail Molly at: molly.obryen@flywheeldigital.com Read Flywheel's new White Paper "The Big Shift" at: https://www.flywheeldigital.com/guides/the-big-shift-...
398
July 24, 2024

LIVE at Cannes Lions - AI & User Experiences with Amazon's Jay Richman

The CPG Guys are joined in this episode by Jay Richman, VP of product & technology for Amazon. This episode was recorded LIVE at Cannes, France during the Cannes Lions festival of creativity in June 2024. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity. Follow Jay Richman on LinkedIn at: https://www.linkedin.com/in/jrichman/...
397
July 20, 2024

Self-Service Programmatic with Albertsons Media Collective's Evan Hovorka & LiveRamp's Lori Johnshoy

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. ...
Guest: Evan Hovorka
396
July 17, 2024

Building Brand Loyalty Through Retail Media with Walmart Connect's Ryan Mayward & Omnicom Commerce Group's Jacquelyn Baker

This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-...
395
July 13, 2024

Coalition Retail Media with Giant Eagle's Joell Robinson & Bridg's Neil Murphy

The CPG Guys are joined in this episode by Joell Robinson, Senior Director for Retail Media Sales & Activation at Giant Eagle & Neil Murphy Chief Revenue Officer at Bridg, a division of Cardlytics. This episode is sponsored by Bridg. Follow Joell Robinson on LinkedIn at: https://www.linkedin.com/in/joellguglielmo/ Follow Leap Retail Media Network online at: https://www.leapmediagroup.com Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940? Follow Rippl Media Netwo...
Guest: Neil Murphy
394
July 10, 2024

Enabling Full Funnel Beauty Care Media with Sephora's Marco Steinsieck

The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer. Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/ Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/ Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora Marco answers these questions: Can you share some highlights of your journey to becoming ...
392
July 3, 2024

Digital Shopping Experiences with Albertsons' Jill Pavlovich

The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies. Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons Companies online at: https://www.albertsonscompanies.com/ Jill answers these questions: Would you share with us some of the most relevant ones that you feel shaped your career to this p...
390
June 26, 2024

Cannes Lions 2024 Recap

Sri & PVSB recap the highlights & insights from their trip to the 2024 Cannes Lion Festival of Creativity. Follow Cannes Lions on LinkedIn at: https://www.linkedin.com/company/cannes-lions-international-advertising-festival/ Follow Cannes Lions online at: https://www.canneslions.com/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s ...
389
June 22, 2024

Building HBC Loyalty with Walgreens Advertising Group's Abi Subramanian

The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group. Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/ Abi answers the following questions : 1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN? 2. How have your past experiences...
384
June 5, 2024

Marketing Iconic Snacking Brands with Kellanova's Julie Bowerman

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability. Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Follow Kellanova online at: https://www.kellanova.c...
382
May 29, 2024

Omnichannel Retail with Media, Ads + Commerce's Andrew Lipsman

The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets. Follow Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/ Follow Media, Ads + Commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/ Her...
381
May 25, 2024

Consumer 360 Recap with NielsenIQ's Liz Buchanan

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: Follow NielsenIQ on LinkedIn at: Follow NielsenIQ online at: Liz & Sri recap the key learnings from NIQ's recent Consumer 360 ...
Guest: Liz Buchanan