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Retail Media Episodes

298
July 8, 2023

Clean Rooms & Amazon Marketing Cloud with Ascential Digital Commerce's Keerat Sharma

The CPG Guys are joined in this episode by Keerat Sharma, EVP of Insights at Ascential Digital Commerce, the holding company that includes Flywheel, Spotlight, Edge, Whytespyder & Perpetua. Follow Keerat Sharma on LinkedIn at: https://www.linkedin.com/in/keerat/ Follow Ascential DIgital Commerce on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/mycompany/ Follow Ascential DIgital Commerce online at: https://www.flywheeldigital.com/ Keerat answers these questions: 1) What is a ...
296
July 5, 2023

Building a Soulful Healthy Foods Brand with A Dozen Cousins' Ibraheem Basir

The CPG Guys are joined in this episode by Ibraheem Basir, Founder & CEO of A Dozen Cousins, a natural food brand that makes convenience side dishes inspired by traditional Creole, Caribbean and Latino recipes. Their product lines include authentic ready-to-eat beans and rice. Follow Ibraheem Basir on LinkedIn at: https://www.linkedin.com/in/ibraheembasir/ Follow A Dozen Cousins on LinkedIn at: https://www.linkedin.com/company/a-dozen-cousins/ Follow A Dozen Cousins online at: https://adozencou...
295
July 1, 2023

Retail Media Summit 2023 Recap

The CPG Guys co-hosts PVSB and Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023. Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: https://allumegroup.com/ Follow the Path to Purchase Institute online at: http://p2pi.org Andrea, Bryan & PVSB rec...
Guest: Andrea Leigh
294
June 28, 2023

Engineering Retail Media with Albertsons Media Collective's Sravanthi Muppidi

The CPG Guys are joined in this episode by Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective, the retail media division of Albertsons Companies. Follow Sravanthi Muppidi on LinkedIn at: https://www.linkedin.com/in/sravanthi-muppidi/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Sravanthi answers these questions: 1) The last 14 ...
June 24, 2023

Harnessing The Power of The Everyday Purchase with CVS Media Exchange's Parbinder Dhariwal

The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/ Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/ Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ Parbinder answers these questions: 1) Would you walk...
293
June 21, 2023

Advertising to Luxury Shoppers with Nordstrom's Aaron Dunford

The CPG Guys are joined in this episode by Aaron Dunford, Senior Director of the Nordstrom Media Network, an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Rack customers via on- and off-site media campaigns. Follow Aaron Dunford on LinkedIn at: https://www.linkedin.com/in/aarondunford/ Follow Nordstrom on LinkedIn at: https://www.linkedin.com/company/nordstrom/ Follow Nordstrom Media Network online at: https://www.nordstrom.com/browse/about/nordstrom-me...
287
May 31, 2023

Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets. Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/ Follow Uber Advertising online at: https://www.uber.com/us/en/advertising/ Dr. Grether ...
285
May 20, 2023

Modernizing Brand & Retail Technology Stacks with Amazon Web Services' Justin Honaman

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825 CPG Guys Web...
284
May 13, 2023

Shoptalk Europe 2023 Recap with Bryan & PVSB

In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain. Topics the CPG Guys cover: 1) Generative AI & Chat GPT 2) Metaverse 3) Retail Media beyond Amazon 4) What happened to China as a focus market? 5) Shoptalk Meetups 6) Brands appeared in force 7) In-store Retail Media 8) Amazon's pan-European data lake 9) Sustainability 10) Supply Chain & 3P CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Sc...
279
April 26, 2023

Building Collaborative Brand Media Plans with Albertsons Media Collective's Harvey Ma

The CPG Guys, PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/harveyma8/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Part I with Evan Hovorka - http://cpgguys.com/amc-pacvue/ Part II wi...
Guest: Harvey Ma
278
April 22, 2023

The Evolution of Food & Beverage eCommerce with PepsiCo's Vince Jones

The CPG Guys are joined by Vince Jones, SVP/GM and Global head of eCommerce at PepsiCo, whose are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream – that generate more than $1 billion each in estimated annual retail sales. Fol...
Guest: Vince Jones
276
April 12, 2023

The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman

The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead. Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/ Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/ Follow Insider Intelligence onli...
275
April 8, 2023

Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data. Follow Lex Jospehs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/ Follow Sa...
Guest: Lex Josephs
273
March 27, 2023

Shelf Edge In-Store Media That Converts with Vestcom's Shock Torem

The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth. This episode is sponsored by Vestcom. Follow Shock Torem on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom on LinkedIn at: https://www.linke...
Guest: Shock Torem
272
March 24, 2023

In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE & Jonathan Rosen SVP, Content Strategy & Consumer Experience at PRN, a STRATACACHE company. The STRATACACHE family of companies, which includes PRN and SCALA, is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Their retail solutions allow them to be partners in creating an in-store evolution, fitting into a retailer’s existing ecosystem by connecting different technologies to t...
Guest: Chris Riegel
268
March 8, 2023

Retail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff Malmad

The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization. This episode was recorded in January at CES in Las Vegas, NV. Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/ Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/ Follow Group M online at: https://www.groupm.com/ Follow Jeff Malmad on LinkedIn at: https://www.linkedin.c...
266
March 1, 2023

Commerce Marketing in the Era of Retail Media with Tyson Foods' Andrea McGovern Galo

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/ Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/ Follow Tyson Foods online at: https://www.tysonfoods.com/ Andrea answers these questions: 1) Andrea, what dr...
263
Feb. 15, 2023

Building a Retail Media Business with Google's Shawn McGahee

The CPG Guys speak with Shawn McGahee, Head of Retail Media at Google. Follow Shawn McGahee on LinkedIn at: https://www.linkedin.com/in/smcgahee Contact Shawn at: smcgahee@google.com Learn about Google’s Retail Media solutions at: https://services.google.com/fh/files/blogs/building_a_retail_media_business_with_google.pdf Shawn answers these questions: 1) Would love to start with understanding your professional journey and some of the key pivot points that led you to your current role at Googl...
262
Feb. 12, 2023

LA Confidential with The CPG Guys

Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon. Sri asked these questions: 1) Data: Everyone is chasing it...1P,3P and every other kind of data, myth or truth? 2) What is a clean room and why is it important for data? Should brands & retailers be chasing this? 3) What does ownership of data really mean? 4) What is the role of syndicated data n today's omni...
261
Feb. 8, 2023

Transformational Omnichannel Beauty Retail with Ulta's Kristin Wolf

The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Follow Kristin Wolf on LinkedIn at: https://www.linkedin.com/in/kristinwolf-ub/ Follow Ulta Beauty on LinkedIn at: https://www.linkedin.com/company/ulta/ Follow Ulta Beauty online at: https://www.ulta.com/company/about-us Kristin answers these questi...
260
Feb. 4, 2023

Consumer Loyalty & Engagement with Kearney’s Katherine Black

The CPG Guys speak with Katherine Black, Senior Partner at Kearney, a global consulting partnership with presence in 40 countries. Follow Katherine Black on LinkedIn at: https://www.linkedin.com/in/katherine-p-black/ Follow Kearney on LinkedIn at: https://www.linkedin.com/company/kearney/ Follow Kearney online at: https://www.kearney.com/about/our-people/kearney-originals/article/-/insights/katherine-black Katherine answers these questions: 1) Let’s start with your professional background. I ...
259
Feb. 1, 2023

Retail Media's Next Act with Albertsons Media Collective's Kristi Argyilan & Evan Hovorka

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/ Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albert...
258
Jan. 25, 2023

AD Retail Media with Peapod Digital Labs’ Bobby Watts

The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers. Follow Bobby Watts on LinkedIn at: https://www.linkedin.com/in/bobby-watts-48571b74 Contact Bobb Watts at: bobby.watts@peapoddigitallabs.com Follow Peapod Digital Labs on LinkedIn at: https://www.linkedin.com/company/peapoddigitallabs/ Follow Peapod Digital Labs online at: http://peapoddigitallabs.com Bobby answers these ques...
257
Jan. 21, 2023

The Current State of Digital Transformation in Omnichannel Retail with Texas A & M's Prof. Venky Shankar

The CPG Guys speak with Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence. Follow Venky Shankar on LinkedIn at: https://w...