Digital Shelf Episodes

The CPG Guys, PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digitl Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, vitafusion™,Li’l Critters™, Water Pik®, FLAWLESS®, Zicam® and TheraBreath®. Follow Surabhi Pokhriyal on LinkedIn at: https://www.linkedin.com/in/surabhi-pokhriyal-44bb3b1/ Follow Church & Dwight o...

A deep dive into the Sam’s Club Member Access Platform (MAP) retail media solution with Sam’s Club’s Austin Leonard and Pacvue’s Melissa Burdick

The CPG Guys, PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Claire Wyatt on LinkedIn at: https://www.linkedin.com/in/clairewyatt/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Claire answers these question...

The CPG Guys,, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It's Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have established. A special appearance by Bryan Gildenberg, host of The Gildenberg Omnicomment, is made in this episode.

The CPG Guys, PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science fields of health care and agriculture. Follow Chris Haimbach on LinkedIn at: https://www.linkedin.com/in/chris-haimbach-4bb7193/ Follow Bayer on LinkedIn at: https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/en/us/bayer-united-states-of-ameri...

Bryan Gildenberg, host of the Gildenberg Omnicomment LinkedIn Video Series, joins Sri & PVSB for a conversation on rank punditry.

The CPG Guys, PVSB and Sri are joined in this episode by Chantal Templeton, GM of Mars Canada. With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™ Follow Chantal Templeton on LinkedIn at: https://www.linkedin.com/in/chantal-templeton-4a269012/ Follow Mars on LinkedIn at: https://www.linkedin.com/company/mars/ Follow Mars onlin...

The CPG Guys, Sri & PVSB, are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers. Follow Guru on LinkedIn at: https://www.linkedin.com/in/gurushyam/ Follow CommerceIQ on LinkedIn at: https://www.linkedin.com/company/commerceiq/ Follow CommerceIQ online at: https://commerceiq.ai/ Guru answers the followin...

The CPG Guys, PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods. Follow Francesca Hahn on LinkedIn at: https://www.linkedin.com/in/francesca-hahn/ Follow Mondelēz International on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Mondelēz International online at: https://www.mondelezinternational.com/ Francesca answers these questions: 1) Your...

In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division. Follow Jeff Malmad on LinkedIn ...

The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry. This is a 1-episode partnership with Perpetua. Follow Adam Epstein on LinkedIn at: https://www.lin...

The CPG Guys, Sri & PVSB, are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world’s largest poultry producers and a fully integrated pork producer, Pilgrim’s has provided wholesome, quality products to customers and consumers for more than seven decades. Follow Riz Akbar on LinkedIn at: https://www.linkedin.com/in/riz-akbar/ Follow...

The CPG Guys, Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy. Follow Scott Lester on LinkedIn at: https://www.linkedin.com/in/scott-lester-94104b2/ Follow Eyekandy online at: http://eyekandy.com/ Follow Eyekandy on L...

The CPG Guys, Sri & PVSB, are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular "Secrets of Scaling Your eCommerce brand" podcast. Follow Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/ Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021 Follow Mindful Marketing online at: https://mindfulmarketing.co/ This episode is also available on Jordan's podcast. KEY TA...

The CPG Guys, Sri & PVSB, are joined in this episode by Christina Vail, Director of Client Strategy at Profitero, the eCommerce performance analytics platform of choice for the world's leading brands. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Follow Christina Vail on LinkedIn at: ...

The CPG Guys, Sri & PVSB, are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online. Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/ Follow Foodspace on LinkedIn at: https://www.linkedin.com/company/foodspacetechnology/mycompany/ Follow Foodspace online at: https://foodspacetech.c...

The CPG Guys, Sri & PVSB, are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights. Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals on LinkedIn at: https://www.linkedin.com/company/e-fundamentals/ Follow e.fundamentals online at: https://www.efun...

The CPG Guys, Sri & PVSB, are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S. Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/ Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/ Bryan answers these questions: 1) You previously served in a similar role at Ste. Michelle Wine Estates. Can you give our audience a fundamental understa...

The CPG Guys, Sri & PVSB, are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-dete...

The CPG Guys, Sri & PVSB, are joined in this episode by Meredith Mahoney, President of Lantern, a home-delivery cannabis business that was incubated within Drizly. Follow Meredith Mahoney on LinkedIn at: https://www.linkedin.com/in/meredith-mahoney/ Follow Lantern online at: http://www.lanternnow.com Meredith answers these questions: 1) You spent a good part of your career prior to Lantern working in DTC businesses, notably at Wayfair, a familiar online merchant of home furnishings, décor, hom...

The CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: http://americanfireglass.com Matt answers these questions: 1) How exactly did you get into fireglass - how was it born - what is the history of the company 2) I ima...

The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services. Follow Chris on LinkedIn at: https...

The CPG Guys, Sri & PVSB, are joined in this episode by Tim Whiting, VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight. This is the third episode in a 3 part series with Label Insight. Follow Label Insight online at: http://www.labelinsight.com Follow NielsenIQ online at: http://www.nielseniq.com Tim and Josh answer these questions: 1) Josh, this is the third time we’ve spoken to Label ...

The CPG Guys, Sri & PVSB, are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty. Follow Tom Furphy on LinkedIn at: http://linkedin.com/in/tomfurphy Follow Replenium online at: https://www.replenium.com/ Tom answers these questions: 1) Based upon the research you have conducted, why are retailer-based subscription services so desirable for consumers? Are there spec...