Digital Shelf Episodes

The CPG Guys, Sri & PVSB, are joined in this episode by Joey Petracca, co-founder & Meagan Howard VP of Sales from Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery...

The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable and convenient shopping experience on the planet. Wish supports 500,000 merchant partners as well as over 100mm monthly active users. Follow Wish onlin...

The CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight. This is the second in a 3 part series with Label Insight. Follow Label Insight online at: http://www.labelinsight.com Follow NielsenIQ online at: http://www.nielseniq.com Dagan and Roy answer these questions: We had the opportunity to speak with Todd Morris th...

The CPG Guys, Sri & PVSB, are joined in this episode by Ekta Chopra, Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Follow E.L.F. Beauty online at: http://www.elfbeauty.com Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Ekta answers these questions: How is the role of CDO at ELF? What does your daily routine look like at w...

The CPG Guys, Sri & PVSB, are joined in this episode by Todd Morris, CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves product searchability and accelerates the path to purchase for consumers seeking to live authentic health-ba...

The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine, founder & CEO of Upgraid, an outcome-based health natural supplements brand. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questions that Justin addresses: Take us through the journey of Upgraid - how did this happen, how did you find a team? What’s the motivation behind Upgraid? Selfcare - that’s today’s norm? Why has selfcare been such a nascent outcome in the US? Why are we so focused...

The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Rob covers the following topics: What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are core activities you support? Are PDPs & search bars the future of branding, What is a PIM and how can it enable...

The CPG Guys Sri Rajagopalan & Peter V.S. Bond are joined in this episode by Wayne Duan VP of eCommerce & Digital Commerce and Sara Master Director of eCommerce Marketing & Catalog Management, both from Constellation Brands, makers of iconic brands like Corona, Modelo, Kim Crawford, Meiomi, Casa Noble & Mi Campo. Sara & Wayne talk about the unique requirements in marketing controlled substances, particularly in leveraging retail media. They also discuss insights in consumption behavior during t...

The CPG Guys Sri & PVSB are joined in this episode by Mike Black, the SVP of Marketing at Profitero, a SaaS platform that helps brands manage their product "4 Ps" on digital shelves at over 8,000 retail sites in 50 countries. Mike explains the term DIVA Discoverable - being highly visible in retailer search results Informative - online, there is limitless real estate available to promote your brand Valued - investing in brand building to ensure brand preference can help stave off competitive...

The CPG Guys Sri & PVSB are joined by Cristina Marinucci, NA Head of eCommerce Insights for Johnson & Johnson consumer goods. Questions covered in the discussion Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand? As head of ecommerce analytics, what are your primary activities & deliverables? What are you focused on? Is it retai...

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC. Topics covered include: The types of DTC eCommerce The ‘hot issues top of mind’ Margins and DTC How to approach starting DTC Companion documents can be found at http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference...

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly, the alcohol delivery eCommerce marketplace Topics discussed: After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you decided to join Drizly as its COO. What appealed to you about the company and the role? You arrived at Drizly 2 months into the global pandemic as its sales were skyrocketing and everyone there was working both overtime and often double duty. I heard that senior executiv...

The CPG Guys Sri & PVSB are joined by Omar Haque, VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.