The place to talk retail media and consumer insights!
The CPG Guys

Episodes

March 12, 2022

Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s…

The CPG Guys , PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and ...

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March 9, 2022

Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau

The CPG Guys , PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer. Follow Kara Rousseau on LinkedIn at:...

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March 5, 2022

Zero Party Data Capture at Scale with Jebbit's Tom Coburn

The CPG Guys , PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturi...

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March 2, 2022

Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury

The CPG Guys , PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, …

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Feb. 26, 2022

The State of Retail Media with Skai's Nich Weinheimer

The CPG Guys , PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market ...

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Feb. 23, 2022

Every Brand Needs to be a Media Company with Wakeup Water's Tyler Doo…

The CPG Guys , PVSB and Sri are joined in this episode by Tyler Dooley, the founder & CEO of Wakeup Water, a purpose-driven health and wellness company that believes your happiness starts with what you put into your body. …

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Feb. 19, 2022

Dynamic Data Usage in Advertising Performance with NCSolution's Patri…

The CPG Guys , PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snowflake, …

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Feb. 16, 2022

Advancing All Women with NextUp's Sarah Alter

The CPG Guys , PVSB and Sri are joined in this episode by Sarah Alter, The President & CEO of NextUp, formerly known as Network of Executive Women, whose mission is to advance all women in business Follow Sarah Alter …

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Feb. 12, 2022

Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat …

The CPG Guys , PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customers to rapidly assess and m...

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Feb. 9, 2022

Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s …

The CPG Guys , PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp...

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Feb. 2, 2022

Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati

The CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and curated e-commerce solutions. ...

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Jan. 31, 2022

Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karl…

The CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empowering businesses everywhe...

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Jan. 29, 2022

Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash …

The CPG Guys , PVSB and Sri are joined in this episode by Jason Villano, Global Head of CPG strategy, and Kash Kasinarasimhan, Principal for CPG Strategy at Tredence, a provider of AI consulting & advanced prescriptive analyt...

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Jan. 26, 2022

Building Equity & Prosperity Through Diversity Hiring with Hue's Faha…

The CPG Guys , Sri & PVSB , are joined in this episode by Fahad Khawaja, President & CMO of Hue, a social impact organization that exists to build equity and prosperity, for the health and wealth of our communities. …

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Jan. 25, 2022

CES & NRF Recap with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with PVSB about key learnings from the 2022 CES and NRF Big Show events. Follow Bryan on LinkedIn at: …

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Jan. 22, 2022

Kroger Precision Marketing with 84.51's Nancy Winé

The CPG Guys , Sri & PVSB , are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliat...

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Jan. 19, 2022

Sustainable eCommerce Capabilities with Coca-Cola's Joe Davis

The CPG Guys , Sri & PVSB , are joined in this episode by Joe Davis, VP North America eCommerce at The Coca-Cola Company, the world's most iconic brand and manufacturer of beverages loved by generations. Follow Joe Davis on …

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Jan. 17, 2022

Short Form Video And Live Streaming with Firework's Eva Wang

The CPG Guys , Sri & PVSB , are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert …

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Jan. 15, 2022

Shoppable Media Meets Performance Marketing with Pear Commerce's Eric…

The CPG Guys , PVSB and Sri are joined in this episode by Eric Martell, Founder of Pear Commerce, a shoppable media advertising platform company that simplifies retail marketing by connecting CPG advertisements directly with ...

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Jan. 12, 2022

Building eCommerce Beer Brands with Pabst Brewing's Will Yen

The CPG Guys , Sri & PVSB , are joined in this episode by Will Yen, Director of National Accounts eCommerce at Pabst Brewing Company, a treasured protfolio of iconic American beer brands including Pabst Blue Ribbon, Jack Dani...

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Jan. 8, 2022

Custom AI-Based Applications for CPG Companies with TheMathCompany's …

The CPG Guys , PVSB and Sri are joined in this episode by Aditya Kumbakonam, co-founder of TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pr...

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Jan. 5, 2022

DTC Digital Transformation with Colgate-Palmolive's Diana Haussling

The CPG Guys , Sri & PVSB , are joined in this episode by Diana Haussling, VP & General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees. Follow …

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Jan. 1, 2022

Data as a Strategic Asset with Mars' Paola Peretti & Tiger Analytics'…

HAPPY NEW YEAR! The CPG Guys , PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & …

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Dec. 30, 2021

2021 Retrospective & 2022 Predictions with Omnicom Commerce Group’s B…

The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends t...

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