The ABCs of Retail Media with Mindshare's Jeff Malmad
In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division.
Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/
Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/
Follow Mindshare online at: https://www.mindshareworld.com/
Mindshare’s Media Framework: Link
Jeff spoke to Sri at Mindshare's office in Lower Manhattan in the shadow of the Freedom Tower. They discussed the fundamentals of how Mindshare guides brands in the art & science of investing in retail media.
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