Nicole France
Chief Evangelist at Contentful
Nicole evangelizes new ways of thinking about content and the work of digital business. Her perspectives draw on past experience of both doer and thinker. At Contentful she gets to do both. As chief evangelist, she works with customers, partners, industry experts and the Contentful crew to envision the art of the possible and identify the practices that make it reality.
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Sept. 10, 2024
Engaging and Personalized Shopper Journey Content with Yann from VML and Nicole from Contentful
The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. A whole maturity with the digital shopper, habits and how to build a path to purchase is emerging in the CPG industry. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of si...
Guests: Nicole France , Yann Gautier