CES 2024 Recap - Retail Media Rules

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024.

This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 13-15 at Cornell Tech in New York City.

Learn more about the program here: http://tinyurl.com/cornellomni

Topics they cover include:

1. CES established as THE place where Retail Media rules the conversation
2. Walmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adaptive retail focused on customers, workforce and society
   adds GenAI to Search & Shop with Friends
3. Walmart Luminate/Connect Panel on insights driven advertising
4. Instacart partners with Google for offsite Shopping Ads
5. Instacart Caper Cart targeted ads in-store
6. AMC partners with Criteo (Melanie Zimmerman)
7. AMC uses CapGemini AI tools
8. Diana Haussling...baller!
9. Kroger/84.51 partners with PE firm MPearlRock to fuel emerging brands
10. Sam’s Club brings AI to receipt scan at club exit
11. Streaming TV takes the lead
12. AI Content friction, rev share, brand safety & inclusivity
13. Intersection of changing mobility patterns and shifts in consumer behavior

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

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