Personalization Episodes

The CPG Guys, PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence company that empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies. Follow Aliya Ali on LinkedIn at: https://www.linkedin.com/in/aliya-ali-3aa01244/ ...

The CPG Guys, PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. This episode is sponsored by Epsilon. Follow Dan Perez on LinkedIn at: https://www.linkedin.com/in/dan-perez-37b2395/ Schedule a strategy session with the Epsilon CPG team - https://cale...

The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linked...

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale. This is the first of a two part partnership episode series with Cardlytics. Follow Ross McNab on LinkedIn at: https://www.linkedin.com/in...

The CPG Guys, Sri & PVSB, are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesses. Follow Dave Sommer on LinkedIn at: https://www.linkedin.com/in/davidsommer1/ Follow Facebook on LinkedIn at: h...

The CPG Guys, Sri & PVSB, are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/ Follow AnyRoad online at: Daniek answers these questions: 1) What’s a bay area guy like you doing on the Kentucky Bourbon Trail? In other words, what i...

The CPG Guys, Sri & PVSB, are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty. Follow Tom Furphy on LinkedIn at: http://linkedin.com/in/tomfurphy Follow Replenium online at: https://www.replenium.com/ Tom answers these questions: 1) Based upon the research you have conducted, why are retailer-based subscription services so desirable for consumers? Are there spec...

The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies Sam answers thes...

The CPG Guys, Sri & PVSB, are joined in this episode by Kate Brady, head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company...

The CPG Guys, Sri & PVSB, are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer moments through region, weather, buying preferences, and other historical and present factors. Follow Aki Technologies online at: http://a.ki Follo...