Bryan Gildenberg Part III of VI Retail Transformation
Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb
Part III - Shopper-Centric Retail Transformation
Questions answered:
- Which retailers beyond #amazon are doing the best to succeed in #omnichannel? Is it #walmart, #costco #samsclub
- Shoppers love instacart, retailers hesitant, who will win? The consumer will win, but they are a story
- What is the future for in-store services? Depends on format but trip driver
- Who is driving adoption of #privatelabel? Doesn't have weight of brand
- Do retailers understand digital drivers? 😃😀 - NO
- Is there anyone that gets it? Super regionals & #homedepot
- What are the weaknesses of Amazon? Baskets & curation
- Is retailer personalization working? At scale? Profitably? Transactional behavior and lack of anything distinctive to say
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SVP Commerce at Omnicom Commerce Group
Bryan Gildenberg serves as senior vice president commerce of the Omnicom Commerce Group (ORG). Gildenberg is an established retail expert and previously was chief knowledge officer for Kantar's retail consulting practice and a member of the practice's executive committee. He led the company's analysis and insight offer and is an established writer, speaker and media commentator.
