Cookieless Identity Resolution with Bridg’s Neil Murphy
The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients' point of sale (POS) data.
This episode is sponsored by Bridg.
Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940/
Follow Bridg on LinkedIn at: https://www.linkedin.com/company/bridgplatform/
Follow Bridg online at: https://www.bridg.com/
Neil answered these questions:
- Let’s dig into some of your pivotal career moments and how you came to join Bridg?
- Now walk me through what types of companies or archetypes at these companies are most in need of this solution.
- What sets you apart from the competition? There are so many data platforms out there - what makes Bridg so unique?
- Can you share more about your clients and how they are using Bridg today?
- Let’s say a retailer or a brand wanted to get started, how would they go about it? What is the entry point for working with you?
- Looking into the future - what do you see coming? Transformative in the future and how as an organization tackle this?
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Chief Revenue Officer at Bridg
Neil is a retail veteran with over 25 years of experience working in retail & retail media. Most notably he spent 16 years at Walmart.com. The 1st 10 years were spent as a merchant leading departments such as Video Games, Toys & Sporting Goods. In 2012 Neil started the retail media business that is now called Walmart Connect. This business grew to become the largest profit line on Walmart.com's P&L. In 2017, Neil took a role as SVP leading strategic partnerships & new business for Criteo's retail media division overseeing double & triple digit growth during his 7 years. Neil recently took a role as the CRO for Bridg (a division of Cardlytics).
Prior to his career in retail, Neil played professional baseball in the Philadelphia Phillies farm system.
