The Perfect Product Page
As commerce has shifted decidedly in the direction of digital, stemming from the Covid-19 pandemic, brands are scrambling to ensure their products are resonating on the digital shelf. The CPG Guys Sri Rajagopalan and Peter V.S. Bond explore how #DTC brands and retailers provide consumers with the perfect product page experience that ensures optimal consumer engagement, regardless of device or location, accelerating eCommerce growth.
Questions Answered:
- What is the product page - and what is a digital shelf?
- What are different components of a digital shelf? What are best practices in page layout of these components?
- What is the role of product images? Where should they be placed?
- Should product video be included? What types of videos matter? What is the connection to YouTube?
- What does the “Buy section” need to include? Can you explain where to buy?
- What is optimal for Shipping Return & Gifting?
- How should product variations be displayed? What role does a brand have in this?
- What is best practice for descriptions? How does it impact SEO?
- What is best practice for consumer content or UGC?
- What about the list page? What is this?
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