Brand Building Through Superior Media Capabilities with Amazon's Tanner Elton

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The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon.

Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/

Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/

Follow Amazon Ads online at: https://advertising.amazon.com/

Tanner answers these questions:

1. Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style?
2. What role does innovation play in your leadership, and how do you foster a culture that encourages innovative thinking within your teams?
3. What trends are you observing in consumer behavior that are influencing advertising strategies?
4. How do you envision the future of advertising sales evolving over the next few years, particularly with the rise of streaming services and ecommerce integration?
5. How has Amazon’s relationship with major brands evolved?
6. What feedback mechanisms are in place to ensure that advertiser needs and concerns are addressed effectively?
7. What are the biggest challenges facing the advertising industry today, and how is Amazon Ads positioned to address them?
8. From your perspective, what is the reason for advertisers to believe that Amazon is the best place for them to build their brands?

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