Brand Advertising Through Measurable Social Media with Snap Inc.’s Alanna Handelman
The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
Follow Alanna on LinkedIn at: https://www.linkedin.com/in/alannahandelman/
Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguys
Follow Snap Business Blog at: https://forbusiness.snapchat.com/blog
Follow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/posts
Alanna answers these questions:
- What do you say to marketers who still think of Snapchat as “just for Gen Z”? Talk to us about your audience proposition.
- How does Snapchat compare with other digital platforms when it comes to driving awareness and conversion for CPG products?
- Retail media is exploding, but most of it is focused on on-site. Where does Snapchat fit into the off-site retail media puzzle?
- How is Snapchat uniquely positioned to support CPG brands in today’s attention-fragmented world? Give us a breakdown of the various products / inventory available to brands and agencies?
- Can you talk about how Snapchat is partnering with retailers or data providers to close the loop on attribution and sales lift?
- Measurement is always a top concern for CPG advertisers. What’s Snapchat doing to help brands prove ROI or incrementality? What’s the most misunderstood metric in social advertising for CPG, in your opinion?
- How do you see AI and personalization shaping the future of ad experiences on Snapchat for CPG brands?
- Let’s close by discussing how a partnership with Snapchat works. Start fo finish, what does it take and how does it get executed?
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CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
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