Retail Media & CTV with Roku's Jordan Rost & Merkle's Jeff Bustos
The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our industry. This episode is focused on retail media including new capabilities, our guests' partnerships and the overall state of retail media research and learnings.
Follow Jordan Rost on LinkedIn at: https://www.linkedin.com/in/jordanrost/
Follow Roku on LinkedIn at: https://www.linkedin.com/company/roku/
Follow Roku online at: https://advertising.roku.com/
Follow Jeff Bustos on Linked in at : https://www.linkedin.com/in/bustosjeffrey/
Follow Merkle on LinkedIn at: https://www.linkedin.com/company/merkle/
Follow Merkle online at: https://www.merkle.com/
Here's what we discussed :
1. Jordan, give us the latest - Roku was on this podcast a year ago, what’s changed, what’s new and how is the world of CTV doing?
2. Jeff, Roku and Dentsu recently revealed research on shoppable TV advertising and whether it drives success for CPG. Tell us if content commerce integration drives engagement for brands or not?
3. Jordan, you now have a partnership with Amazon. Tell us all about it and how advertisers can benefit from this partnership including any measurement?
4. Jeff, as an expert of retail media measurement, how are you advising all including Roku to innovate metrics and deliver for CPG brands?
5. Jordan and Jeff, are these ads mostly generic or personalized and how are consumers responding to it?
6. Jordan, what role does content provide in engagement and attribution - how do you work with brands in ensuring there is ROI?
7. Jeff, we know price sensitivity is impacting CPG today. How can brands reach the value-driven shopper?
8. Jordan, if a brand hasn’t used CTV before, what’s the best way to give it a try?
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