Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza

The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza, Associate Editor at EnsembleIQ's Path to Purchase Institute division.

Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have for 7 different retail media platforms including Amazon, Walmart, Kroger, Dollar General, Giant Eagle, CVS & Albertsons.

Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguys

Cyndi answers the following questions:

1. Why did you decide to conduct a survey on retail media?
2. How did you decide which platforms to include? Were there others you considered but did not include?
3. How did you find the audience for fielding this survey?
4. What were the attributes you measured? How did you decide on those attributes?
5. What were the key highlights? Was there a decided favorite? Which retailers have room for improvement?
6. Anything surprising in the results?
7. Do you intend to survey this again and build longitudinal data points?
8. Where can our audience learn more about this research and other resources of P2PI?

Results from the survey may be found here.

The 2021 P2PI trends report may be found here.

All of our content may be found at http://CPGguys.com

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.