Small Business-Retailer Partnerships with GlobalData Retail's Neil Saunders

The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail.

Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/
Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/

This episode was recorded in Seattle at Amazon Accelerate 2025.

Neil answers these questions:

1. Neil, What are some of the biggest surprises you’ve encountered working with consumer/retail data over the past few years?
2. From your point of view, what are the top 2‐3 trends in retail & CPG that everyone should be aware of in 2025 going into 2026?
3. As e-commerce continues to expand, what role do you see Amazon playing in shaping the biggest retail trends for 2025 and beyond?
4. How are consumer behaviors changing post-pandemic, especially around value, quality, and brand loyalty?
5. Inflation, supply chain disruption, and shifting distribution channels — how are those reshaping what CPG brands need to do differently now?
6. How are stores like Amazon helping small businesses adapt to supply chain changes and still get products to consumers quickly?
7. How are analytics, AI, and data science changing the game for merchandising, promotions, and forecasting in CPG retail?
8. What do you see as the elements of a strong brand-retailer partner relationship these days? How have those changed? Given shelf space is often limited, what makes a CPG brand more “shelf-worthy” in the eyes of retailers right now? What makes Amazon a unique partner for independent sellers compared to traditional brick-and-mortar retailers?
9. What innovations or retail models are you watching that might seem niche today but could become mainstream soon?
10. What advice would you give to CPG companies in terms of investing in people, data, or technology over the next 1-3 years?

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